Xiaolin Ye Email & Phone Number

Shanghai, China

Brand strategy／Creative planning and project management／Business development／Social media management

Serviced brands: Farfetch, Herschel, GUESS, Glasstique, Shenyang K11./ Creative planning and project execution: Responsible for 10+ project planning and execution, competitor analysis, as well as providing insights on industry trends and customers preferences: 01 Farfetch yearly content planning(2020) - In view of the overlapping of topics and columns on its official website, proposed a plan to restructure content categories and better engage the target audience with feature stories and special columns.02 Social campaign for Shenyang K11(2020) -Analyzed the existing resources and proposed an online to offline interactive plan to increase user engagement and drive traffic to the shopping mall./ Social media management: Managed official Weibo and WeChat accounts for 6 brands, such as creating social media content calendars, developing improvement plans, and working together with the in-house creative team to frame 500+ stories in a creative, engaging way.

Serviced brands: ID.CO(Creative consulting company), DW, MIMO(Lifestyle restaurant), SANNSTELLER(Jewelry), Sanwentang (Pen), Design Society(Culture and Arts Center), Yichi Sharing(education), University of Central Lancashire, etc./ Industry research/ Copywriter: Worked closely with the brand funder, conducted interviews and produced articles that discover market trends and consumer touchpoints./ Content strategy & social media management project:Yichi Sharing (2018.4-2018.10) - Formulated a full-platform content strategy and social platform selection based on the brand audiences. Successfully created an IP account for the founder on Tiktok, and gained 3K+ new followers and 11K+ likes in a week. Added original short videos and comics in an average of 5 posts per week, which triggered a tenfold increase in readership. Responsible for the planning and execution of the "children's work experience" project. As a result, the number of followers increased by 20% in a month. Class applicants increased by 30% in 4 months.BIFT & UCLan Art Tour for Exploring Guizhou Intangible Cultural Heritage(2019.1-2018.3)