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As a second generation Asian American with roots in Southern California and a global education spanning Texas and Taiwan, I now channel my passion for innovation and wellness from the heart of NYC. My career has covered startups and global enterprises across B2B tech, solar energy, healthcare, beauty, and wellness, providing me with a diverse skill set and industry insights.I’ve had the privilege of advising over 20 beauty and wellness brands on marketing/PR strategies, operations, sales distribution, international expansion, and brand/product development. As the founder of holistic beauty/wellness brand Pink Moon, I’ve brought my vision of integrated well-being to life. Currently, I advise EverThryve, a wellness and fitness SaaS company, while also scouting for venture funds.My true passion lies in advancing digital health, mental wellness, female health, maternity care, and functional medicine—spaces where innovation can make a profound difference in people’s lives.
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Ceo And FounderPink MoonNew York, Ny, Us -
Growth Advisor & Beauty/Wellness EditorEverthryve Aug 2024 - Present[In alpha, soon beta!] Better Together: Connect, Collaborate, Thrive.EverThryve is a wellness and fitness SaaS company building a platform + community for studios, instructors, healers, and practitioners.Supporting GTM strategy, content production, monetization, partnerships, marketplace curation, and community building -
Ceo, Founder, In-House Reiki PractitionerPink Moon Aug 2019 - PresentNew York, Ny, UsBalance + harmony for skin and within. Launched mid 2020 – Pink Moon fosters harmonious well-being through holistic healing and ancient Eastern wisdom, empowering you to cultivate joy and achieve your fullest potential.🌙 1% of our revenue from each and every purchase is donated to one of our four charity partners: Womankind, The Loveland Foundation, Animal Haven, Saving Mothers 🌙 Featured in VOGUE, The Strategist, ELLE, Allure, Refinery29, Vanity Fair, Harper’s Bazaar, SELF, WWD, Oprah Daily, Byrdie, Forbes, national TV ~ TODAY Show, Bloomberg, The Knot, BuzzFeed, POPSUGAR, and many more🌙 Winner of VISA's She Next in Fashion 2022 grant🌙 Selected attendee at Marie Claire's annual Power Trip 2022🌙 Winner of Fearless Fund x Tory Burch Foundation WoC 2023 grant🌙 Arise Accelerator W2023 cohort🌙 Winner of Enthuse Foundation 2024 grant -
Venture ScoutRemedy Product Studio Nov 2024 - PresentNew York, Ny, UsRemedy Product Studio partners with and invests in seed to series C startups to build and scale digital products. Are you building in the digital health, wellness, or future of work space? Let's connect! -
Deal PartnerGanas Ventures Sep 2024 - PresentSan Diego, California, UsGanas Ventures invests in pre-seed and seed Web 2 and Web 3 community-driven startups in the US and Latin America. For more info, visit: ganas.vc. -
Advisor / ConsultantVarious Startups Oct 2023 - PresentMentoring conscious CPG and tech companies in the beauty and wellness space on branding, product development, launch + GTM, partnerships, PR, growth, and operations. -
Chapter LeaderFab Fashion And Beautytech Ny Nov 2021 - PresentNew York, UsFaB (Fashion and Beautytech) is a community led by Odile Roujol (ex CEO Lancôme L’Oréal) and founded in San Francisco. We're a global community of 10,000+ founders and investors across 12 chapters including San Francisco, Los Angeles, Paris, London, Spain, Seoul, Tokyo, Sao Paulo, Lat Am, Shanghai, soon India). -
PresidentL. Chen Consulting May 2017 - May 2022We elevate women-owned mission-driven, eco & ethical beauty brands through strategic consulting, marketing + overseas expansion by creating and executing strategic plans for growth via branding, marketing, sales, event management, PR, and global business development.Past clients included: Violets Are Blue, Malaya Organics, moss skincare, Activist Collective, Prim Botanicals, YINA, Lhamour, Earthwise Beauty, Aimee Rupp, Strange Bird Beauty, and moreKey accomplishments: Launched Violets Are Blue Skincare at Credo Beauty, landed Cupid & Psyche Beauty in a New York Times feature, supported the rebrand of MO MI Beauty (fka Modern Minerals), established a long-term partnership between YINA and YouTube skincare macro-influencer GothamistaServices include: branding/positioning, brand & product development, rebranding, packaging design, public relations/influencer outreach, social media, copywriting, global business development & overseas expansion, e-commerce management, event planning, digital marketing, photography, content creation, project management, retail launch
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Global Marketing & Sales DirectorBottega Organica Nov 2014 - May 2017Bottega Organica is a luxury organic skincare company (launched in early 2014) that creates true botanical formulas that are scientifically proven to maintain a youthful appearance. Driven by the belief that breakthrough science and organic skincare go hand in hand, every formula is meticulously crafted to nurture the skin and prolong youthfulness without preservatives, artificial fragrances, emulsifiers, colors or synthetics of any kind.Responsibilities included: brand positioning and development, PR communications and outreach, website/ecommerce management, product development and launches, write/edit product and website copy, manage West Village store, global business development, source and open new wholesale accounts within various luxury sectors (spa, boutique, online) global wide, wholesale vendor account and relationship management, customer service, create bi-monthly email blasts and campaigns, social mediaKey retail partners I launched Bottega Organica in included: Detox Market, Follain, Beautyhabit, Ayla, Beauty Heroes, Strange Invisible Perfumes, Integrity Botanicals, Take Care DC, Safe & Chic, and more
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Customer Guide/Social Media ManagerAyla Aug 2013 - Oct 2014San Francisco, California, UsAyla (aylabeauty.com) is an online beauty retailer and San Francisco-based boutique that offers consumers personal guidance for non-toxic beauty products that work. To ensure its customers get the best results, Ayla combines the best natural, organic, and “nasty ingredient-free” products with expert recommendations and holistic beauty advice. • Managed customer communications and needs: ensure product satisfaction, process and ship orders, maintain customer records, and determine product matches for customers’ skincare regimens • Planned and executed store events to educate customers about products • Crafted social media content and monthly press releases to generate search results to aylabeauty.com • Pitched to media to produce product and event placements in publications such as SF Chronicle, DailyCandy, and Refinery29 -
Pr/Marketing/Social Media ConsultantDelicious Karma May 2013 - Sep 2013San Francisco, Ca, UsDelicious Karma was a social shopping site that made it easy and fun for food lovers to discover, learn about, and buy exceptional artisanal and gourmet foods, at great prices, while also supporting the community of artisanal food producers.• Developed online and offline strategies, including: social media tactics, marketing partnerships, and participation in relevant events to increase brand awareness• Targeted and pitched various story angles to key social media influencers, business tech, lifestyle, and food bloggers/reporters • Successfully produced product and story placements in publications such as SmartPlanet, Fortune.com, and Upstart Business Journal -
Assistant Account ExecutiveMslgroup Oct 2011 - Apr 2013Paris, FrMSLGROUP is a global, full-service public relations and engagement agency specializing in technology, healthcare and cleantech innovations. I started as an intern in October 2011, was hired on as an Account Coordinator in December 2011, and promoted to Assistant Account Executive in October 2012.• Drafted engaging pitches and bylines, which generated story placements in outlets ranging from business press to tech media to research and advisory firms• Composed press releases, media alerts, one-pagers, and social media content for clients across various industries • Provided media training and preparation to clients such as briefing documents and prep callsClients included: ShopRunner, Canadian Solar, Plextor, Sencha, Macworld/iWorldIntern > Account Coordinator > Assistant Account Executive -
Pr/Sales & Marketing InternPurity Cosmetics (100% Pure) Jul 2011 - Sep 2011San Jose, Ca, Us100% Pure/Purity Cosmetics is a nontoxic beauty company based in San Jose. The Company provides the healthiest, most pure skincare, free of synthetic chemicals, artificial fragrances, chemical preservatives or any other toxins. • Created and designed press releases on Adobe Illustrator to pitch to media, which secured product places in various beauty and health/lifestyle magazines• Coordinated sample packages to send to media and potential wholesale clients• Published company blog, Twitter, and Facebook content resulting in a 40% increase of Twitter and Facebook followers within two months -
Public Relations InternTrinity University Mar 2011 - May 2011San Antonio, Tx, Us• Drafted news releases regarding student events and university news for the web and local media outlets• Submitted ideas for compelling topics and stories to appeal to audience and media outlets -
Marketing CoordinatorTrinitonian (Trinity University Student Newspaper) Aug 2010 - May 2011• Designed and distributed flyers weekly to market the campus publication • Organized and managed weekly contests in newspaper to promote readership• Managed relationships with eight local businesses to advertise and sponsor the newspaper• Maintained Twitter account to notify readers of events and newspaper features
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Account Management InternGolinharris Mar 2010 - Apr 2010Chicago, Il, UsGolin is a global communications firm owned by the Interpublic Group and established in 1956.• Media tracking—monitored effectiveness of advertising campaigns• Media reporting—prepared regular client reports -
Research InternNational Museum Of History, Taipei, Taiwan May 2009 - Jul 2009Taiwan's first National Museum Of History is an anchor of local arts and culture, housing thousands of Chinese artifacts from Tang, Shang and other dynasties. • Translated articles from Chinese to English• Researched and wrote papers regarding Chinese art
Lin Chen Skills
Lin Chen Education Details
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Tory Burch Foundation Entrepreneur2023 Women Of Color Grant Recipient -
Trinity UniversityChinese Language Major; Art History/Studio Art Minor -
National Taiwan UniversityBusiness Administration -
Sage Hill School
Frequently Asked Questions about Lin Chen
What company does Lin Chen work for?
Lin Chen works for Pink Moon
What is Lin Chen's role at the current company?
Lin Chen's current role is CEO and Founder.
What is Lin Chen's email address?
Lin Chen's email address is li****@****ail.com
What is Lin Chen's direct phone number?
Lin Chen's direct phone number is +151869*****
What schools did Lin Chen attend?
Lin Chen attended Tory Burch Foundation Entrepreneur, Trinity University, National Taiwan University, Sage Hill School.
What are some of Lin Chen's interests?
Lin Chen has interest in Social Services, Volunteering, Human Rights, Social Media, Traveling, Civil Rights And Social Action, Environment, Education, Holistic Wellness, Gourmet Cooking.
What skills is Lin Chen known for?
Lin Chen has skills like Press Releases, Public Relations, Blogging, Social Media, Copywriting, Social Media Marketing, Newsletters, Digital Photography, Adobe Creative Suite, Magazines, Event Planning, Creative Problem Solving.
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