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Heads GTM (Go-To-Market) Planning & Execution for Lending, New Business, and Masterbrand IMC campaigns in GCash.

Taguig, National Capital Region, Philippines

• Leads the 360 marketing communication campaigns for E-commerce, Payments, Acquisition, Usage, and Offline-Online Payment Usage, that drive commercial results and consumer conversations.• Delivers integrated creative, communication, and channel & media strategy tailor fit to best accomplish business objectives• Drives end-to-end campaign production and implementation in different consumer touch points, with the support of creative and media agencies, Editorial & PR, Social, Content, and Operation teams. • Gathers and analyzes actionable consumer/market insights to integrate with business planning and drive scalable programs in support of any new products and/or solutions

Philippines

Philippines

• Led creative advertising efforts for the leading telecommunications brands in the Philippines: Globe Postpaid Mobile, Globe At Home Postpaid & Globe At Home Prepaid WiFi and other brands like Del Monte Pineapple Juice, Avon Cosmetics, & Cream Silk conditioner (under Unilever).• Elevated account management by foreseeing potential competitive threats and outlining proactive solutions.• Developed deep knowledge of customer businesses and relationship to company objectives.• Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.• Organized client feedback and introduced streamlined process of replying to and rectifying business challenges of key accounts.• Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.

Makati

• Led creative advertising efforts for SM Supermalls, Axe fragrance, Roxena deodorant, Close Up toothpaste, and Bank of the Philippine Islands• Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.• Elevated account management by predicting potential competitive threats and outlining proactive solutions.• Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts.