In addition to managing the team and fostering a return to strategic decision-making, I'm developing 3 main areas of responsibility at Ideal:1) Managing and growing our online sales channels, including e-retail and direct ecommerce2) Putting in place a marketing program focused on our various wholesale, industrial, and consumer audiences3) New product development, as we move to expand our existing lines and introduce new ones

I joined Compumatik to push growth. I focused on three main areas:Operations and project management: At first, I focused on managing day-to-day operations, getting a feel for where our strengths and weaknesses lay. I then shifted focus to our internal systems (both human and technical), with the goal of addressing specific weaknesses and eliminating the need for my involvement in day-to-day operations.Marketing: When I joined, we had no marketing efforts in place. I tested a variety of marketing channels, and based on results focused primarily on generating inbound leads through a rebuilt and modern website, SEO, and google ads.Sales & account management: I was responsible for generating, following up on, and converting leads. This is the area in which I learned the most; about human nature, about how to relate to others, and about myself.

Audited the implementation of federal programs with regard to environment and sustainable development, such as: Federal Support to the Fossil Fuel Sector; Environmental Monitoring in the Oil Sands; and Environmental Risk Reviews of Crown Corporations. Provided recommendations for improving management of environmental mandates.

Identified and evaluated new products and suppliers, Maintained IT infrastructure and implemented new IT to improve internal processes.

Drafted reports and findings for projects including the UNECE Environmental Performance Review of Bosnia and Herzegovina.Prepared curriculum for and facilitated a workshop on corporate social responsibility.