Lionel Largaespada Email & Phone Number

California, United States

San Francisco Bay Area

F3 & Associates is an award-winning data capture and management solutions provider to private and public sector clients in construction, energy production, power generation and infrastructure. I'm building a brand and setting up sales operations.

Benicia, Ca

Greater San Diego Area

Rio SEO is the leader in local search marketing services and software for advertisers with more than 100 locations. In this role I was responsible for client satisfaction, account strategy and project analytics for several high-valued customers.

San Francisco Bay Area

Successfully provided strategic and tactical leadership to drive customer satisfaction and loyalty with Search, Social and Display product offerings. Responsible for increasing renewal rates, reducing churn and growing revenue through cross-sell and up-sell.• Developed and led a high performance team of six Customer Success Directors, based in San Francisco, Chicago and New York City, to facilitate product adoption, account retention, and revenue expansion.• Developed customer engagement model and account plans to proactively outline customer success factors, potential issues and providing recommendations for growth and new services.

San Francisco Bay Area

Oversaw strategy and execution of next generation search marketing, social media and performance-based media campaigns for agency clients including Virgin America, Dignity Health, Square, Visa DPS, Union Bank and SF Travel Association.

Online advertising and social media consultant specializing in issue advocacy and voter outreach for political candidates and issue-based non-profits and trade associations.• Oversaw social media strategy, SEO and web analytics for public affairs firm managing a statewide ballot measure.• Managed all out-bound communications for congressional candidate, including media relations, social media and online advertising (Google, Facebook and Twitter).

Directed all new business activities that supported and strengthened SaaS engagements with agency partners. Included developing Covario’s go-to-market sales strategy and approach to targeting the leading digital marketing agencies.

Recruited to develop the Client Services department, driving strategy across SEM & SEO accounts, including SaaS clients. Responsible for client retention, renewals and up-sells.• Supervised West Coast account management team responsible for 65% of customers and 51% of the company revenue.• Played an integral role in achieving triple digit growth over a three-year period and 90% retention rates while also improving customer Net Promoter Scores 186% by presenting agency clients with media strategy and recommendations to improve lead generation programs.• Acted as the point person for high-profile media and SaaS accounts.• Developed five award winning online media strategies that increased leads and revenue while reducing the costs for acquisition.• Presented on a range of topics (SEM, SEO, and Social Media) at several industry events.

Served as the lead digital marketing consultant for the firm’s strategic partners: Universal McCann, JWT Specialized, Butler, Shine, Stern & Partners, and Genex. Oversaw all phases of the service delivery contract, including media strategy, program implementation, and analytics. • Orchestrated a team that generated $30 million in billings and executed more than 400 search campaigns in a three-year period, representing more than 50% of total company revenue.• Grew the account management department, instituting best practices and procedures to grow at a steady, sustainable rate and maintain the high quality of service that clients had come to expect. • Earned an industry-wide reputation as a thought leader; spoke on multiple panels at industry events to inform partners and colleagues about trends in digital marketing.

Hired to manage critical business relationships and successfully execute content marketing agreements and online advertising campaigns. Managed West Coast advertising operations, supervising eight employees in San Francisco, Los Angeles, Chicago, and Detroit. Developed media strategies and plans for eBay, Autoweb, Neopost and Aplus.net.• Demonstrated capacity to translate strategy into actionable digital marketing plans, working closely with creative, finance, and product management to design experiences that integrated client content within Lycos’ product verticals.• Streamlined the department’s administrative operations by developing a comprehensive training curriculum for new employees and creating process manuals for insertion orders and ad trafficking.• Mentored young and regionalized teams, driving the vision and mission of the group to implement solutions that add value to clients.

West Coast PR liaison for company, built relationships with business and technology reporters based in San Francisco, Silicon Valley and Los Angeles. Media trained senior executives.

Managed high-level media relations for Netcentives and Alchemedia, supervised Public Relations Account Coordinators.

Managed PR and communications strategy for several technology and Internet start-ups including CaseCentral.com, Casahl Technology and ValueClick.

Created communication plans and managed media relations for food and nutrition clients such as World Wrapps, Fantastic Foods, Fran's Healthy Helpings, including golf club manufacturer Alien Sport.

Handled media relations and product reviews for Sims Snowboards, Yankee Magazine and Foot-Joy-- executed field marketing promotions for Black & Decker and Perrier.

Ms, Mass Communication

Ba, Government & Philosophy

Education record