Lior Barak 🎗️ Email & Phone Number

Berlin, DE

Made a conscious decision to focus on family priorities, including welcoming a third child and managing life transitions. Maintaining industry engagement through writing and community involvement.

Cooking Data blends Zen-inspired principles with actionable data strategies to help you navigate the complexities of decision-making. Through practical insights, frameworks, and real-world examples, this publication empowers you to transform data into meaningful, long-term business results—one mindful decision at a time.

Berlin, Berlin, DE

Berlin, Berlin, DE

Led the development of an innovative no-code data infrastructure product for app publishers, democratizing data access and insights.Key Achievements:Directed a team of 20 professionals, overseeing product strategy, financial management, and go-to-market execution.Implemented Privacy by Design principles, ensuring regulatory compliance and data security in.

Berlin, Berlin, DE

Spearheading data strategy and overseeing a four-team product area encompassing data infrastructure, analytics enablement, and machine learning for a leading price comparison platform.Key Achievements:Orchestrated a company-wide shift from decentralized to hybrid data strategy, enhancing platform product development and growth potential.Led diverse data.

A podcast about data and how business and engineers should communicate to keep driving growth in the organization

In “Data is Like a Plate of Hummus,” Lior Barak guides the reader through the essential principles of becoming a data-centric and forming data strategy. Like meditation, we must learn to disconnect emotions and overthinking from our decision-making by separating data, analysis, and reports.What does the implication of dealing with data mean to us in the.

Berlin, Berlin, DE

Drove marketing automation and data-driven initiatives for one of Europe's leading e-commerce platforms, focusing on maximizing ROI and enhancing personalization at scale.Key Achievements:Achieved €200,000+ annual cost savings through strategic process and system optimizations in marketing operations.Developed and implemented a Marketing ROI forecasting.

Berlin, Berlin, DE

• Focusing on speeding design to product cycle, entrepreneurial thinking and problem-solving, bringing my best skills to the marketing data and analytics team supporting the different teams in performing on their best.
• Managing all aspects of multiple related projects to ensure achievement of strategic objectives (OKRs)
• Managing a portfolio of complex initiatives that span one or multiple lines of business, from ROI steering to data flow automation
• Providing on-site leadership for the ROI product team by building and motivating team members to meet project goals
• Working creatively and analytically in a problem-solving environment demonstrating teamwork, innovation, and excellence
• marketing automation of creative (graphics) creation, campaigns creation, and optimization

Berlin, Berlin, DE

• Zalando SE is a European electronic commerce company seated in Berlin. The company maintains a cross-platform online store that sells shoes, clothing and other fashion items.Functioned as a project manager for the app.
• Led the change from unclear big data into actionable data
• Led the move from manual marketing data pipeline processes to automated
• Reformed the reporting structure by adopting Tableau
• Supervised the forecasting life-cycle model (CLV/LTV)
• Improved the campaign optimization abilities of the user acquisition managers

Dresden, DE

• Lovoo (proper spelling: Lavoo) is a social network app allowing to people to get together with other people in their area.Developed and implemented data visualization for faster and better data driven decision-making..
• Implemented and developed the Tableau system that provided first time daily reports of all marketingactivity and need based departmental reports.
• Developed the A/B testing tool that is actively used to improve efficiency and reduce costs.
• Allocated the budget to maximize efficiency reducing the focus from 500 creatives to the top 75.
• Created effective snapshots that significantly reduced the GDN channel effort from focusing on 3000 display campaigns to 150.
• Planned an optimization process for user rankings that measures user’s content creation against each other and defined the channels for good quality users.Worked with Cloudera Hadoop environment using Tableau, Python.

• Self-employment while relocating to Europe ---I have been working in several countries to achieve the goal of moving to Europe, during this time I was supporting three companies, in building the databases of the.
• Reduced the marketing reports by 15% by utilizing a more effective marketing strategy.
• Developed better CRM segmentation tables using the raw data.
• Reconstructed databases to improve efficiency and cleared the data noise.
• Created more effective buying funnel that increased sales by 1.5%.

New York, NY, US

• Recruited, trained, managed, and developed an eight-person analysis team assuring the team can effectively answer to stakeholders (Unilever, P&G and local manufacturers) in an efficient and professional matter..
• Increased productivity by creating a sharing culture allowing work to be allocated based on job.
• Significantly improved data availability by creating a working methodology between the stakeholders,
• international analysts, and data engineers

Cape Town, Western Cape, ZA

• Responsible for new market product strategy and creating in-depth market research to reduce marketing costs while simultaneously increasing conversion rates. Managed, developed, trained, and motivated three team.
• Developed the KPI system, which reduced costs and gave the channel managers better control.
• Increased the company revenue from 12% to 20%, by creating pricing and cost control systems.
• Increased the CRM effort by creating an A/B testing system that increased the open rates of thenewsletters.

Ben Shemen, IL

• Managed 4 staff members and trained them on how to sell computers, extracurricular equipment and gadgets.
• Developed great customer relationships with customers and provided them with great customer service.

Master'S Degree, Decision-Making Under Uncertainty And Negotiation

Bachelor'S Degree, Business Administration And Marketing