Lior is the CEO and Co-Founder of Duetti, a music financing platform that enables a wide range of artists to sell master catalogs, individual tracks, or parts thereof - an opportunity previously only accessible to a small group of A-list artists. Duetti raised over $235M in funding for the independent music community, and is backed by leading investors including Flexpoint Ford, Nyca Partners, Viola Ventures, Roc Nation and Northleaf Capital Partners.Prior to Duetti, Lior was the COO of TIDAL, the artist-centric global music streaming service. In January 2015, Lior joined the core team that launched TIDAL under the ownership of Shawn “JAY-Z” Carter and its original artist owners, and has led the company's major strategic business, revenue and operational efforts for over 7 years, up until his departure in May 2022. In April 2021, Block (formerly known as Square) acquired a majority ownership stake in TIDAL. Lior previously worked in the investment banking division of Deutsche Bank in London.