Lipika R. Email & Phone Number

New York, Ny, Us

Arlington, Virginia, Us

Washington, Dc, Us

Retail and Luxury Association: VP of Finance, Graduate Marketing Association, Impact Consultants, Entertainment and Media Alliance MBA Forté Launch Fellow 2021

San Jose, Ca, Us

Industry Landscape Analysis: Analyzed 20+ in app metrics, assessing competitive edge in the luxury retail, beauty, and travel sectors. Presented actionable consumer-focused findings on lifecycle marketing and enhanced customer experienceto senior leadership.▪ New Product Go-to-Market Strategy: Implemented data-driven strategy for launch of loyalty program to 300M users, crafting impactful messaging and creative assets informed by Gen Z customer retail and shopping trends research.▪ Cross Functional Teamwork: Managed strategy with experience teams to integrate Honey into PayPal's ecosystem, updating 500+ e-commerce messaging points ensuring resonance with younger audience through a focus on inclusivity

New York, Ny, Us

▪ End-to-End Product and Content Management: Designed digital product experiences and developed over 80% of branded content, leveraging client insights to generate 500+ leads with a 75% conversion rate.▪ Community Management and Leadership: Increased online community engagement by 95%, optimizing all email, blog, and social media communications while ensuring cohesive messaging through editorial calendar management.▪ Data-Driven Audience Insights: Enhanced digital campaign performance by analyzing audience behavior, boosting click-through rates by 60%, and expanding a segmented database to 13,500+ with personalized engagement.

New York, Ny, Us

▪Activation Marketing Strategy: Led a consumer-focused re-branding initiative, implementing cohesive external marketing guidelines that strengthened brand identity and drove over $500 million in new funding.▪ Event and Operations Management: Created and managed strategic event calendar to support brand visibility, driving $5M in client revenue through affiliate programs and collaborations with key retail partners.

Indianapolis, Indiana, Us

Nationwide, Alpha Chi Omega's philanthropy is Domestic Violence Awareness and Support (DVAS). AXΩ’s work to end domestic violence aims to help end unhealthy relationships and encourage healthy ones through promotion and fundraising.o Head of Runway Warriors 2017, a philanthropic fashion show that raised over $4,000. .o Coordinated all PR, outreach, and organizational efforts for large scale event.o Organized and ran a committee of 10 members.

Paris, Fr

• Developed an efficient influencer strategy across multiple social media platforms. o Presented the plan to senior executives, resulting in its adoption and contributing to a growth of over 1 million followers on social media that year.• Conducted research and presented competitive analysis comparing brand value between Ulta and Sephora. • Analyzed sales increases, pricing differentials, and compared budget brands, providing valuable insights for strategic decision-making.

New York, Ny, Us

The primary interest of the lab is understanding, scientifically, the dog's experience: what it is like to be a dog. These studies aim to get a handle on what dogs perceive and know by presenting them with puzzles, novel objects, and short games at the lab with their owners.o Conducted extensive field research to investigate the behavioral variations exhibited by dogs during walks and while marking their territoryo Delivered comprehensive presentations during weekly meetings, highlighting crucial observations and insights.o Organized and analyzed gathered data, employing statistical measures such as means and standard deviations for precise measurement and interpretation.

Us

o Conducted thorough research and curated a trend board showcasing inspiring visuals for upcoming photoshoots.o Streamlined and categorized the database, efficiently organizing it by season and new collections for easy accessibility and reference.o Meticulously organized and catalogued a vast closet inventory comprising several hundred items, ensuring a streamlined and efficient wardrobe management system.o Played a role in determining the style direction for photoshoots, actively contributing to the selection of featured items for the July 2016 edition of the magazine.

New York, Ny, Us

The Social Relations Lab, led by renowned researcher, Geraldine Downey, studies several topics that allow us to discern the effects of situational factors on the individual, and the effects of individuals on their environment and their immediate situation.o Diligently transcribed extensive video footage, totaling over five hours, as part of a comprehensive study on mass incarceration.o Orchestrated a high-profile speaking event centered around the justice system, with renowned civil rights activist Angela Davis as the esteemed keynote speaker.

New York, Ny, Us

Columbia Daily Spectator is the weekly student newspaper of Columbia University. It is published at 120th and Claremont in New York, New York. Founded in 1877, it is the oldest continuously operating college news daily in the nation after The Harvard Crimson. Notable alumni of the publication include Beto O'Rourke, Jack Kerouac, and Katherine Boo. o Crafted captivating lead articles covering a diverse range of topics, including captivating operas at the prestigious Lincoln Center, compelling art showcases, and engaging campus theater productions.o Achieved recognition for two articles, which were prominently featured as title stories in the esteemed arts sections of community and campus news publications.o Demonstrated consistent productivity by delivering an impressive portfolio of 5-6 articles during each semester, showcasing versatility and dedication in capturing the essence of various artistic events and happenings.

New York, Ny, Us

Writopia Lab is a non-profit organization founded in New York City in April of 2007 that runs creative writing workshops for kids ages 6 to 18. Writopia Lab fosters joy, literacy, and critical thinking in children and teens from all backgrounds through creative writing.o Engaged in meaningful interactions with a vibrant group of children, ranging from ages 6 to 10, fostering their creativity and love for storytelling.o Provided mentorship and support as they embarked on the exciting journey of crafting their own imaginative narratives, offering assistance with typing, spelling, and other writing skills.o Nurtured a collaborative environment where young minds flourished, fostering their self-expression and empowering them to bring their stories to life.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor’S Degree, Psychology

Bachelor'S Degree, Psychology

High School