o Content Marketing Strategy Leader:Orchestrating ComplianceQuest's QMS product line's content marketing strategy, ensuring compelling, relevant messaging aligned with market needs.Developing a comprehensive content calendar guiding prospects seamlessly through the marketing funnel.Producing diverse content formats providing value-rich content to target customer profiles and highlighting ComplianceQuest's QMS solution's unique value.o Communication Architect for ABM Campaigns:Crafting personalized communication strategies tailored to the specific needs of target personas across each campaign stage.Utilizing email, social media, and targeted advertising to engage decision-makers.Analyzing campaign performance for continuous refinement.o Pull Strategy Innovator:Mapping the buyer's journey, implementing effective pull strategies using content marketing.Developing tailored content for each journey stage, implementing lead nurturing strategies through email automation.Driving tangible business results, contributing to our customer pipeline and company revenue.o Integrated Marketing Communications Director:Ensuring consistent brand positioning by effectively communicating our product's unique selling propositions.Overseeing cohesive brand messaging across channels to deliver a positive brand experience.Employing persona-specific messaging and leveraging our solution’s USPs to deeply engage customers.Actively optimizing all marketing communications to resonate with our target audience, achieving campaign goals, maximizing sales potential.o Championing Generative AI Adoption:Leading the adoption of Generative AI within the company, fostering collaboration to explore innovative use cases and build custom GPTs.Advancing skills in prompt engineering, providing training and support for internal teams to optimize costs and enhance productivity.

Lead Communications & Community functions for HealthPlix - building healthcare for the future. Building and leading communications and community functions from scratch for the startup Defining communication strategies to run goal-driven CRM and ad campaigns. Created CRM journeys and funnels with customised communication for users based on sales and marketing goalsCrafting in-product communication for tech products like softwares and mobile appsProduced content that led to an increase in lead acquisition by 20-30%, increase in retention and engagement by 15%, 183% target achievement with Paid ads and organic CRM campaignsLead the development of marketing & communication plans and tactics (through a testand learn approach) to drive user acquisition, retention and growth.Contributed to grow MAUs +30% through referrals, affiliates, Google, Facebook andInstagram ads.Built communications and community functions from scratch, managing all internaland external communication, defining product communication and digital marketingstrategies, CRM journeys and funnels to run goal-driven BTL marketing including CRM,organic and paid ad campaigns for product marketingDefining customised communication for users based on sales and marketing goals for all paid and organic comms to creating community engagement strategies and content, I put my integrated marketing communications brain to use and unlocked new growth avenues for the organisation that set up new benchmarks and processes for sustained future growthDefining brand positioning and communication, supporting Public Relations and Reputation Management along with guiding team in standardisation, design and production of marketing materials to ensure long-term brand building & measured marketing goalsCreated varied content customised for the target audience, setup and maintaining blogs + editorial calendars - successfully driving user engagement and community across channels using SEM, SEO, SMM, CRO, CRM techniques

• Leading customer communications for GAdventures, one of the World's Leading Travel companies headquartered in Toronto, Canada• Successfully created positive brand image by managing brand communication, advising on internal/external and crisis communications, raising brand awareness and impact• Helped build a strong reputation by promoting unique properties & experiences, creating social media and impact-driven communications for showcasing efforts to uplift local regional communities through travel in media outlets and CRM

• Leading Content for OYO's international expansion, Total Holidays brand and Event Management brand 'AutoParty/Weddingz' involved creating and leading a team of content writers, working with SEO and respective business teams.• I managed all content including blog publishing, making product pages live on the website, customer communication and brand communication from ideation to final publishing.• Ideation, structuring and creating SEO Optimized website content for OYO's international expansion.• Crafting SEO Optimized Content for all landing URLs of OYO Total Holidays business.• Created the step-by-step process of Content Inflow and Outflow from zero to one. • Did content bench-marking for all content types to setup content quality standards.• Setup content guidelines for each requirement type for better and faster output.• Defined new content rulebook for all of OYO's new business brands to drive more conversions by using consumer behaviour knowledge and data.• Established Vendor Payment process and maximised cost efficiency.• Hired resources anticipating the pendency to ensure zero content blockers.• Delivered output as per timelines with limited team capacity.• Built content creation capacity through writers, freelancer network and agency.• Streamlined CRM content including designing SMS Copies for CRM Funnel, reviewing email copies and design.• Helped marketing teams with HTML5 Creatives’ Content design segregating and recommending different content for different target groups.• Led and executed Image cleaning drive for business website.• Executing the brand revamp project for OYO's Total Holiday's brand by introducing smart video strategies on their webpages and user-friendly content design on web.• Created the QC process for content, established the system of checks.

I have been a part of the Content Team at Wadi.com for over 1.5 years, starting as a Quality Assurance (Web Content) before learning the ins and outs of running the content operations along with guiding the Content Writing team on the best practices to write for specific brands and categories from time to time.I managed the Catalog Feedback process, Escalations related to content, created Cataloging Guidelines & templates, handled Marketplace QC, led projects like Master Data Cleanup and Migration, Content Enrichment, Deduplication, Facet Filter Creation, Seller Center Configuration, Master Data Creation and Management and New Category Launches. I also took various initiatives and executed multiple process improvements that earned me 'Gets Shit Done' badge twice during my stint at the organization.• PROJECTS ACCOMPLISHED:Content EnrichmentCategory LaunchesMaster Data Creation/ManagementFacet Filters CreationCreating seller guidelines for Marketplace• RESPONSIBILITIES:Catalog FeedbackRCAEscalation ManagementTemplate creationMarketplace QCTraining resources and recruitment• INITIATIVES:Process ImprovementsI took the initiative of executing process improvements by identifying the lag-areas, problems and their plausible solutions to reduce the scope of errors and creating a better process ecosystem for the content teamPriority Settings were put in place for better escalation management and trends in issues were identified along with coming up with the solutions to the problems frequently reported.I ensured that all content that goes online on Wadi.com adheres to the prescribed content guidelines, is grammatically sound and meets consumer requirements. This included sanity and intuitive checks to keep the quality of web content in check.• RESPONSIBILITIES:Content AuditIdentifying errorsEnsuring content suitabilityEnhancing quality of informationAssuring compliance of content guidelines

I worked on Pre-Production Research, Assitant Editor, Shooting, Coordination, Production of TV series.Responsibilities:• Worked on the pre-production and post production of the show ‘Swiss Made Challenge 4’ and earned my name in the show’s credit roll.• Went on shoots, content and production of the show ‘The Buzz’• Worked on the content for the webisodes and mobisodes, audio and video editing for the NDTV GoodTimes Mobile Application. • Worked for the content research of the show ‘Check-Out China’.• Earned my name in the credit roll of the show 'Swiss Made Challenge 4'.