Nicole Lipp Email & Phone Number

Madison, WI, US

• Provided statewide coordination of communications related to DET, the Office of the Secretary of the DWD, the public, the media, employers, key stakeholders, partners, and staff.
• Directed and developed materials and media tools to promote DET services, including print material, promotional videos, media kits for press events, publications and other printed material, social media content, radio.
• Utilized research and knowledge of DET programs to develop and direct multi-tiered levels of communication and marketing strategies to generate public communications that reach broad audiences to increase awareness of.
• Developed communication plans for eight bureaus in support of their outreach goals.
• Reviewed, edited, and designed the Division's collateral while guiding internal and external stakeholders in the use and application of the DWD brand.

Madison, Wisconsin

• Led the UWEBC's communication strategy, production and conference sponsorships, including:
• Developed and wrote marketing and communication pieces targeted at diverse audiences to support efforts in member recruitment, member engagement, member retention, and service delivery.
• Created, updated and published content on websites and social media.
• Graphic design, editing, layout and production of marketing and communication pieces (e.g., presentations, newsletters, program brochures, and posters) and other publications ( reports, digests and educational.
• Supported the planning, marketing and execution of UWEBC annual conference, by implementing a comprehensive marketing communications plan, recruited and managed conference sponsors, developed event handouts and signage.

Madison, Wisconsin

• Led non-profit organization for young professionals in the marketing, advertising, and communications industry in the Madison area.
• Worked extensively with board members to strategize and manage our brand while providing educational and networking events, an annual public service campaign, and leadership opportunities to members and guests.
• One-year term roles included Past President, President, Vice President, and Secretary/Treasurer for the organization.

Madison, Wisconsin

Madison, Wisconsin Area

• Manage creation and design of time-sensitive proposals i.e. leading kick-off meetings, managing collection of materials, technical writing and editing, selecting images and laying out the document to clearly.
• Provide guidance and quality control on proposals, submittals and other marketing materials.
• Strategize with business unit to create marketing plans for achieving business plan and strategic goals. Develop and manage annual marketing plan including schedule and budget for business unit.
• Lead the interview preparation process, including creation of presentations, exhibits and handouts.
• Write and design marketing materials such as ads, mailers, brochures, and tradeshow booth graphics.
• Organize tradeshow logistics including booth staffing, slide show production and booth design.

Madison, WI

• Assist in the coordination, production and writing of project proposals including but not limited to federal and state projects including SF 330s; prepare project award submittals, and create project interview.
• Convert, update and create new project sheets, boilerplate files (sell sheets), e-stationary, organizational charts, maps and InDesign libraries
• Assist with graphic design-related production tasks and edit photos using Adobe Creative Suites
• Aid coordinators with creation of advertisements, brochures, e-mail campaigns, award submittals, and interview materials
• Enter data and pull reports in company client relationship management database (Deltek Vision)
• Measure, analyze and report data for company website and blogs using Google Analytics

Madison, Wisconsin

• Performed administrative tasks (e.g. filing of job jackets, mailing, checking in samples and invoices)
• Answered phone calls and refer any questions to the proper person
• Proofread and edit work for editors when needed to catch errors previously overlooked
• Cross checked ledger with invoices in order to ensure all errors have been corrected
• Re-structured inventory system creating a more accurate, organized, and efficient method
• Created and organized consistent filing system for the various ledgers to keep more structure throughout

Madison, Wisconsin

• Worked with WAA staff and others to implement marketing plan aimed at UW-Madison alumni and students to promote The Red Shirt campaign
• Coordinated, organized, and executed multiple events as project lead
• Executed marketing plan tactics within a budget range (viral marketing, e-marketing, and PR)
• Assisted with aspects of business development, including partner and vendor relations, sponsorship and promotional opportunities as needed
• Wrote press releases and social media pieces such as tweets and Facebook posts to promote events and raise awareness about The Red Shirt

Madison, Wisconsin

• Compiled purchasing card invoices within a week for bi-weekly statement of account
• Reimbursed multiple lab researchers at once using various forms, prioritizing time sensitive material
• Coordinated office events ranging from meeting to in-office functions
• Arranged travel plans and reservations for P.I. at a moment’s notice
• Presided over administrative tasks (e.g. scheduling meetings with multiple doctors, taking notes at meetings, typing and editing dictated emails, copying and filing of documents)

Bachelor Of Arts (B.A.), Communication Arts

Activities and Societies: Advertising Club, Public Relations Student Society of America (PRSSA)

Education record