Lipsio Carvalho Email and Phone Number
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With over 20 years of global marketing experience, eight of them dedicated to retail and ecommerce in three countries, I am a seasoned leader who delivers trackable results from diverse teams. As the Director of eCommerce and Non-Travel Rewards at BMO, I oversee the AIR MILES loyalty program, Canada's favourite loyalty program for more than two decades, and now part of Canada's fastest-growing bank.My core competencies include marketing communications, online marketing, creative direction, and loyalty program management. I am passionate about creating engaging and rewarding experiences for over 11 million collectors, who can choose from a 1,700+ items catalogue of non-travel rewards. I also mentor and teach digital marketing to aspiring entrepreneurs and students, leveraging my expertise in web analytics, SEM, display media, social media, and cross-channel media strategies. My mission is to inspire and empower the next generation of marketers and innovators.
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Director, Ecommerce And Non-Travel Rewards - Air Miles ProgramBmoToronto, On, Ca -
Director, Ecommerce And Non-Travel Rewards - Air MilesBmo Jun 2024 - PresentToronto, Ontario, Canada -
Associate Director, Ecommerce And Non-Travel Rewards - Air MilesBmo Oct 2021 - Jun 2024Toronto, Ontario, Canada💡 Canada's favourite loyalty program for more than two decades,and now part of Canada's fastest-growing bankLeads eCommerce , Air Miles Cash and all non-travel rewards strategies overseeing a 1,700+ items catalogue serving over 11 million passionate collectors. -
Professor Of Global Corporate Strategy, And EntrepreneurshipMohawk College Jan 2024 - Present💡 Mohawk College is a public college of business, applied arts and technology located in Hamilton, Ontario.Currently, I am working as a professor in the Global Business Management and International Business Management programs at the McKeil School of Business. -
Professor Of Digital MarketingSeneca College Jul 2021 - PresentToronto, Ontario, Canada💡 Seneca College of Applied Arts and Technology is a multiple-campus public college in the Greater Toronto Area.Currently connected to the School of Fashion, works as a professor in the Digital Marketing course. -
Board MemberPaso Educação Oct 2015 - PresentCuritiba Area, Brazil💡 Brazilian SaaS EdTech startup that develops customized e-learning platforms and solutions to companies of all sizes.Founded the e-learning company that focuses on developing technology and content for brands such as Pearson Education, Itau Bank, Electrolux, etc. -
Ecommerce AdvisorToronto Metropolitan University Jan 2021 - Jan 2024Toronto, Ontario, Canada💡 The Fashion Zone is an interdisciplinary incubator that provides growth and funding opportunities that ignite and inspire fashion innovation in Canada.Works as a mentor to companies and students, focusing mentorships in:E-Commerce, Digital marketing, website management, email, web analytics tools, SEM, display media and social media, as well as holistic cross-channel media strategies and activation plans. -
Director Of Marketing And EcommerceBeatnik & Sons Sep 2016 - Oct 2021Toronto, Canada Area💡 Global eCommerce B Corp. luxury fashion brand with operations in Canada, Brazil and the USBeatnik & Sons is a B Corp. fashion brand that sells backpacks and leather goods direct to the customer. I am currently responsible for all the eCommerce strategies as well as business development and management. The strategies created for the brand are responsible for taking the bootstrapped company to 25,000 backpacks sold directly to the customer in less than 3 years. -
ProfessorUnicuritiba Feb 2007 - Feb 2019Curitiba Area, Brazil💡 Brazilian private university.Taught creativity and strategy related classes on the following courses:. Advertising. Marketing. Graphic Design. Live Marketing -
Director Of MarketingGrupo Bitcoin Banco Jan 2015 - Sep 2016Curitiba Area, Brazil💡 Brazilian cryptocurrency and blockchain leader with an ecosystem of five different blockchain-based companies.Managed a team of 13 professionals, from creative to video production, focusing mainly on e-commerce and branding at the company's in-house creative department. Responsible for the digital, e-commerce and experience marketing strategy that helped the brand become the leader in the Brazilian cryptocurrency market. -
Sr. Digital Marketing ManagerGazeta Do Povo Nov 2014 - Sep 2016Curitiba, Paraná, Brazil💡 Brazilian newsmedia giant with over 30 million monthly views across online and offline platforms.Managed a team of 5 and as a Product Manager on the challenge to restructure the company's subscribers club and build communications with its 35.000 subscribers. Tied together with a multi-skilled team of professionals from marketing, sales, technology and content. -
Marketing ManagerGazeta Do Povo Apr 2012 - Nov 2014Curitiba Area, Brazil💡 Brazilian newsmedia giant with over 30 million monthly views across online and offline platforms.Managed a team of 7 and as a Marketing Manager, brought creativity and processes to the Special Projects Division of the 5th biggest Newsmedia company in Brazil overlooking and connecting in 5 different brands:- Gazeta do Povo- Gazeta Maringá- Jornal de Londrina- Paraná Online- Tribuna do ParanáDuring this period had key roles in:• Identifying… Show more 💡 Brazilian newsmedia giant with over 30 million monthly views across online and offline platforms.Managed a team of 7 and as a Marketing Manager, brought creativity and processes to the Special Projects Division of the 5th biggest Newsmedia company in Brazil overlooking and connecting in 5 different brands:- Gazeta do Povo- Gazeta Maringá- Jornal de Londrina- Paraná Online- Tribuna do ParanáDuring this period had key roles in:• Identifying business opportunities, creating media solutions and the ROI of each project.• Introduced new processes adapting the PMBOK to mkt needs.• Managed the unit creative work working as a Creative Director for an in-house team.• Managed the work of 3 different advertising agencies that helped communicate in ATL, BTL and digital. Show less -
Executive Creative DirectorPlah Live Marketing Feb 2009 - Feb 2012Curitiba Area, Brazil💡 Brazilian events and live marketing agency.Managed a strategic team of 4 and as a manager and creative director, the agency was founded and grew up to the point of conquering 2 Agency of the Year awards for Live Marketing at the Globes Awards. His work has been honoured multiple times by AMPRO, the Brazilian Live Marketing association. -
Executive Creative Director/PartnerExclam Comunicação. Nov 2006 - Jan 2009Curitiba Area, Brazil💡 Brazilian advertising agency.Managed a team of 17 and as a partner and creative director, helped the agency to grow its revenue and client portfolio by more than 150% winning Agency of the Year awards. His work has been honored multiple times by the Luerzer's Archive Magazine. -
Art DirectorMaiden Lane Creative Jan 2006 - Nov 2006San Francisco Bay Area💡 San Francisco-based creative boutique and advertising agency.Worked as an art director for brands like: . Del Monte Foods. Robert Mondavi/Woodbridge. Applied Underwriters. Fisher Price -
Art DirectorExclam Comunicação. Jan 2002 - Sep 2004Curitiba Area, Brazil💡 Brazilian advertising agency.Worked as an Art Director helping to build brands like Volvo Trucks for Latin America and Brazilian brands on retail, newsmedia, telecom amongst many others. -
Assistant Art DirectorDm9Ddb Jan 2001 - Dec 2001São Paulo Area, Brazil💡 Global advertising agency.Worked as a designer/art director for brands like:. Honda. Lucky Strike. Telefonica. TAM . Itaú Bank
Lipsio Carvalho Skills
Lipsio Carvalho Education Details
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Marketing -
Consumer Behaviour -
Art Direction -
Advertising
Frequently Asked Questions about Lipsio Carvalho
What company does Lipsio Carvalho work for?
Lipsio Carvalho works for Bmo
What is Lipsio Carvalho's role at the current company?
Lipsio Carvalho's current role is Director, eCommerce and Non-Travel Rewards - Air Miles Program.
What is Lipsio Carvalho's email address?
Lipsio Carvalho's email address is li****@****mac.com
What is Lipsio Carvalho's direct phone number?
Lipsio Carvalho's direct phone number is +141999*****
What schools did Lipsio Carvalho attend?
Lipsio Carvalho attended University Of California, Berkeley, Pontifícia Universidade Católica Do Paraná, Fae, The Creative Circus, Unicuritiba, Landmark, Landmark.
What are some of Lipsio Carvalho's interests?
Lipsio Carvalho has interest in Children.
What skills is Lipsio Carvalho known for?
Lipsio Carvalho has skills like Marketing Communications, Pmbok, Advertising, Marketing Strategy, Online Marketing, Marketing, Operating Systems, Third Sector, Digital Marketing, Management, Email Marketing, Social Marketing.
Who are Lipsio Carvalho's colleagues?
Lipsio Carvalho's colleagues are Nevin Abhoy, Lindsey Andrews, Julian Salo, Austin Janes, Christine Smith, Mandeep Kaur, Shubhi Aggarwal.
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