Lipsio Carvalho

Lipsio Carvalho Email and Phone Number

Director, eCommerce and Non-Travel Rewards - Air Miles Program @ BMO
Toronto, ON, CA
Lipsio Carvalho's Location
Toronto, Ontario, Canada, Canada
Lipsio Carvalho's Contact Details

Lipsio Carvalho work email

Lipsio Carvalho personal email

n/a

Lipsio Carvalho phone numbers

About Lipsio Carvalho

With over 20 years of global marketing experience, eight of them dedicated to retail and ecommerce in three countries, I am a seasoned leader who delivers trackable results from diverse teams. As the Director of eCommerce and Non-Travel Rewards at BMO, I oversee the AIR MILES loyalty program, Canada's favourite loyalty program for more than two decades, and now part of Canada's fastest-growing bank.My core competencies include marketing communications, online marketing, creative direction, and loyalty program management. I am passionate about creating engaging and rewarding experiences for over 11 million collectors, who can choose from a 1,700+ items catalogue of non-travel rewards. I also mentor and teach digital marketing to aspiring entrepreneurs and students, leveraging my expertise in web analytics, SEM, display media, social media, and cross-channel media strategies. My mission is to inspire and empower the next generation of marketers and innovators.

Lipsio Carvalho's Current Company Details
BMO

Bmo

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Director, eCommerce and Non-Travel Rewards - Air Miles Program
Toronto, ON, CA
Website:
bmo.com
Employees:
58030
Lipsio Carvalho Work Experience Details
  • Bmo
    Director, Ecommerce And Non-Travel Rewards - Air Miles Program
    Bmo
    Toronto, On, Ca
  • Bmo
    Director, Ecommerce And Non-Travel Rewards - Air Miles
    Bmo Jun 2024 - Present
    Toronto, Ontario, Canada
  • Bmo
    Associate Director, Ecommerce And Non-Travel Rewards - Air Miles
    Bmo Oct 2021 - Jun 2024
    Toronto, Ontario, Canada
    💡 Canada's favourite loyalty program for more than two decades,and now part of Canada's fastest-growing bankLeads eCommerce , Air Miles Cash and all non-travel rewards strategies overseeing a 1,700+ items catalogue serving over 11 million passionate collectors.
  • Mohawk College
    Professor Of Global Corporate Strategy, And Entrepreneurship
    Mohawk College Jan 2024 - Present
    💡 Mohawk College is a public college of business, applied arts and technology located in Hamilton, Ontario.Currently, I am working as a professor in the Global Business Management and International Business Management programs at the McKeil School of Business.
  • Seneca College
    Professor Of Digital Marketing
    Seneca College Jul 2021 - Present
    Toronto, Ontario, Canada
    💡 Seneca College of Applied Arts and Technology is a multiple-campus public college in the Greater Toronto Area.Currently connected to the School of Fashion, works as a professor in the Digital Marketing course.
  • Paso Educação
    Board Member
    Paso Educação Oct 2015 - Present
    Curitiba Area, Brazil
    💡 Brazilian SaaS EdTech startup that develops customized e-learning platforms and solutions to companies of all sizes.Founded the e-learning company that focuses on developing technology and content for brands such as Pearson Education, Itau Bank, Electrolux, etc.
  • Toronto Metropolitan University
    Ecommerce Advisor
    Toronto Metropolitan University Jan 2021 - Jan 2024
    Toronto, Ontario, Canada
    💡 The Fashion Zone is an interdisciplinary incubator that provides growth and funding opportunities that ignite and inspire fashion innovation in Canada.Works as a mentor to companies and students, focusing mentorships in:E-Commerce, Digital marketing, website management, email, web analytics tools, SEM, display media and social media, as well as holistic cross-channel media strategies and activation plans.
  • Beatnik & Sons
    Director Of Marketing And Ecommerce
    Beatnik & Sons Sep 2016 - Oct 2021
    Toronto, Canada Area
    💡 Global eCommerce B Corp. luxury fashion brand with operations in Canada, Brazil and the USBeatnik & Sons is a B Corp. fashion brand that sells backpacks and leather goods direct to the customer. I am currently responsible for all the eCommerce strategies as well as business development and management. The strategies created for the brand are responsible for taking the bootstrapped company to 25,000 backpacks sold directly to the customer in less than 3 years.
  • Unicuritiba
    Professor
    Unicuritiba Feb 2007 - Feb 2019
    Curitiba Area, Brazil
    💡 Brazilian private university.Taught creativity and strategy related classes on the following courses:. Advertising. Marketing. Graphic Design. Live Marketing
  • Grupo Bitcoin Banco
    Director Of Marketing
    Grupo Bitcoin Banco Jan 2015 - Sep 2016
    Curitiba Area, Brazil
    💡 Brazilian cryptocurrency and blockchain leader with an ecosystem of five different blockchain-based companies.Managed a team of 13 professionals, from creative to video production, focusing mainly on e-commerce and branding at the company's in-house creative department. Responsible for the digital, e-commerce and experience marketing strategy that helped the brand become the leader in the Brazilian cryptocurrency market.
  • Gazeta Do Povo
    Sr. Digital Marketing Manager
    Gazeta Do Povo Nov 2014 - Sep 2016
    Curitiba, Paraná, Brazil
    💡 Brazilian newsmedia giant with over 30 million monthly views across online and offline platforms.Managed a team of 5 and as a Product Manager on the challenge to restructure the company's subscribers club and build communications with its 35.000 subscribers. Tied together with a multi-skilled team of professionals from marketing, sales, technology and content.
  • Gazeta Do Povo
    Marketing Manager
    Gazeta Do Povo Apr 2012 - Nov 2014
    Curitiba Area, Brazil
    💡 Brazilian newsmedia giant with over 30 million monthly views across online and offline platforms.Managed a team of 7 and as a Marketing Manager, brought creativity and processes to the Special Projects Division of the 5th biggest Newsmedia company in Brazil overlooking and connecting in 5 different brands:- Gazeta do Povo- Gazeta Maringá- Jornal de Londrina- Paraná Online- Tribuna do ParanáDuring this period had key roles in:• Identifying… Show more 💡 Brazilian newsmedia giant with over 30 million monthly views across online and offline platforms.Managed a team of 7 and as a Marketing Manager, brought creativity and processes to the Special Projects Division of the 5th biggest Newsmedia company in Brazil overlooking and connecting in 5 different brands:- Gazeta do Povo- Gazeta Maringá- Jornal de Londrina- Paraná Online- Tribuna do ParanáDuring this period had key roles in:• Identifying business opportunities, creating media solutions and the ROI of each project.• Introduced new processes adapting the PMBOK to mkt needs.• Managed the unit creative work working as a Creative Director for an in-house team.• Managed the work of 3 different advertising agencies that helped communicate in ATL, BTL and digital. Show less
  • Plah Live Marketing
    Executive Creative Director
    Plah Live Marketing Feb 2009 - Feb 2012
    Curitiba Area, Brazil
    💡 Brazilian events and live marketing agency.Managed a strategic team of 4 and as a manager and creative director, the agency was founded and grew up to the point of conquering 2 Agency of the Year awards for Live Marketing at the Globes Awards. His work has been honoured multiple times by AMPRO, the Brazilian Live Marketing association.
  • Exclam Comunicação.
    Executive Creative Director/Partner
    Exclam Comunicação. Nov 2006 - Jan 2009
    Curitiba Area, Brazil
    💡 Brazilian advertising agency.Managed a team of 17 and as a partner and creative director, helped the agency to grow its revenue and client portfolio by more than 150% winning Agency of the Year awards. His work has been honored multiple times by the Luerzer's Archive Magazine.
  • Maiden Lane Creative
    Art Director
    Maiden Lane Creative Jan 2006 - Nov 2006
    San Francisco Bay Area
    💡 San Francisco-based creative boutique and advertising agency.Worked as an art director for brands like: . Del Monte Foods. Robert Mondavi/Woodbridge. Applied Underwriters. Fisher Price
  • Exclam Comunicação.
    Art Director
    Exclam Comunicação. Jan 2002 - Sep 2004
    Curitiba Area, Brazil
    💡 Brazilian advertising agency.Worked as an Art Director helping to build brands like Volvo Trucks for Latin America and Brazilian brands on retail, newsmedia, telecom amongst many others.
  • Dm9Ddb
    Assistant Art Director
    Dm9Ddb Jan 2001 - Dec 2001
    São Paulo Area, Brazil
    💡 Global advertising agency.Worked as a designer/art director for brands like:. Honda. Lucky Strike. Telefonica. TAM . Itaú Bank

Lipsio Carvalho Skills

Marketing Communications Pmbok Advertising Marketing Strategy Online Marketing Marketing Operating Systems Third Sector Digital Marketing Management Email Marketing Social Marketing Digital Strategy Online Advertising Social Media Marketing Creative Direction Social Media Strategic Planning Photoshop Graphic Design Creative Strategy Illustrator Business Strategy Market Planning Marketing Management Art Direction University Teaching Adobe Illustrator Leadership Brand Management Entrepreneurship Logo Design Strategy Product Management E Learning Typography Photography Relationship Marketing Web Design Business Management Project Management International Marketing Adobe Creative Suite Adobe Indesign Portuguese Cryptocurrency Creative Work Internet Strategy Latin America Fintech Creative Entrepreneurship Search Engine Optimization Dtc Adobe Photoshop

Lipsio Carvalho Education Details

Frequently Asked Questions about Lipsio Carvalho

What company does Lipsio Carvalho work for?

Lipsio Carvalho works for Bmo

What is Lipsio Carvalho's role at the current company?

Lipsio Carvalho's current role is Director, eCommerce and Non-Travel Rewards - Air Miles Program.

What is Lipsio Carvalho's email address?

Lipsio Carvalho's email address is li****@****mac.com

What is Lipsio Carvalho's direct phone number?

Lipsio Carvalho's direct phone number is +141999*****

What schools did Lipsio Carvalho attend?

Lipsio Carvalho attended University Of California, Berkeley, Pontifícia Universidade Católica Do Paraná, Fae, The Creative Circus, Unicuritiba, Landmark, Landmark.

What are some of Lipsio Carvalho's interests?

Lipsio Carvalho has interest in Children.

What skills is Lipsio Carvalho known for?

Lipsio Carvalho has skills like Marketing Communications, Pmbok, Advertising, Marketing Strategy, Online Marketing, Marketing, Operating Systems, Third Sector, Digital Marketing, Management, Email Marketing, Social Marketing.

Who are Lipsio Carvalho's colleagues?

Lipsio Carvalho's colleagues are Nevin Abhoy, Lindsey Andrews, Julian Salo, Austin Janes, Christine Smith, Mandeep Kaur, Shubhi Aggarwal.

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