Alexandra Lipson Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

Denver, Colorado, Us

Drive big and small B2B marketing business decisions, with support from the executives, that includes designing and planning marketing business operations, writing up thorough and straight-forward business cases, gather the most fitting team, and take the idea to execution with data integrity and positive resultsCreate a/b experimentation via SQL (Snowflake) and VWO, track the experiment by comparing date cohorts via Amplitude, Snowflake, Segment, Salesforce, and Microsoft Excel to choose the most successful path for the companyBuild instrumentation for the SVP of Marketing, Paid and Unpaid Media teams, TouchPoints teams, Business Development team, and Innovation team via Tableau, Microsoft Excel, Google Sheets, Salesforce, Amplitude, and Snowflake while sitting on the Business Operations team under the VP of Business Operation and AnalyticsBuild cost-benefit analyses by gathering all quantitative and qualitative insights in order to make sound and money-driving business decisions, including purchasing B2B marketing and sales enablementImproved the company’s marketing and sales attribution strategy, marketing and sales CAC calculation, and started to introduce UTMs as a tracking methodTook over the Forecast Acquisition Model to report monthly plan, budget, spend, and forecast numbers across the business, including our fintech sector

Manage, maintain, and develop advanced SQL queries, stored procedures, views and formulas while ensuring data integrityDevelop visually appealing and easily digestible dashboards on Marketing, Finance, and Operations KPIs to guide stakeholders to make informed decisions via Qlik Sense including, but not limited to, gauges, heat maps, scatter and distribution plotsExecute intricate and lengthy month end financial processes and ETLs including importing data in Python, manipulating and staging data in SQL Developer, designing reports in SAP Crystal, Excel and Qlik SensePerform complex ad hoc and BAU research and analysis to support business operations and processes and develop recommendations based off findingsAct as a consultant for the Marketing team by analyzing KPIs and trends to help make more informed revenue generating and cost saving decisionsDesigned a new way for the Marketing team and key stakeholders to view the media spend by many business dimensions on a daily level instead of on a bi-monthly schedule which allows for the company to have more involvement and control over the amount they are spending everyday on media and advertisingBased on my findings of increasing call volume being directed to our off-shore call center, created a heat map visualization comprised of call volume throughout the day that resulted in a recommended staffing schedule for the upcoming year to ensure agents were available to answer calls at all hours

Atlanta, Ga, Us

Write detailed test cases, execute tests accurately and efficiently, analyze results and provide findingsAnalyze portfolio analytics to ensure accurate calculations for stocks and bonds in legacy BondEdge softwareConduct exploratory and maintenance testing to evaluate robustness and functionality of a wide variety of analytical products on many platforms for all types of bonds and marketsTests include portfolio analytics calculation integrity, UI, UX, compatibility, performance, load/stress, regression, negative, data interface and migration testing in development, staging, pre-production, and production environmentsWork closely with developers, financial engineers, quantitative analysts, and product management to help streamline processes, catch any bugs before they are implemented, and collaborate to ensure quality in all aspects of the business Collaborate with internal and external clients from around the globe in order to successfully grow and maintain existing accounts while understanding the client needs and offering product and industry knowledge

Provided technical assistance and support for incoming queries and issues related to computer systems, software, and hardware to internal employees as well as customers

Tutored and mentored college students in science, technology, engineering and mathematics courses on both drop-in and scheduled, once-a-week bases