Qingyang Li Email & Phone Number

Changchun, Jilin, China

1. PR Foundational Operations· Daily Communication: Develop monthly content outlines, aligning with brand communication rhythms and PR events to produce 4 brand articles per month.· Media Management: Monthly updates to the media library and visit summaries, ensuring accurate and timely information dissemination.2. Omnichannel Marketing Platform Operations· Content Amplification: Organize user engagements, including shares and likes on brand official account posts, boosting BGC content reach.· Volume Production: Leverage brand communication schedules and real-time trends to issue social media content creation tasks, generating high-quality content and activation strategies. Achieved 100,000+ effective volumes, surpassing the 2024 annual platform volume target by five months.3. PR Campaign Planning & Execution· Strategy Design: Thoroughly analyze project needs and objectives, crafting comprehensive communication strategies and approaches.· Event Execution: Establish implementation plans, coordinate stakeholders, and continuously monitor project delivery.4. Key independent projects· "Article 20" Film IP Collaboration: Designed promotional activities like forward-to-win contests, hashtag challenges, and kol collaboration; and hosted official offline screenings in Chengdu to maintain media and car club relations. Achieved over 20 million total exposures, published 60+ social media posts, and 130 press releases.· Jilin University Apricot Blossom Festival: Utilized the festival's platform, dressing the all-new Jetta VS5 with a Van Gogh-inspired "Blooming Apricot" wrap, and created a "Jetta Photo Studio" in the trunk with vintage toys in collaboration with a local vintage shop. Launched a hashtag challenge on Xiaohongshu for youth outreach and product promotion. Achieved 3 million+ total exposures, 451,000+ views on the hashtag challenge (30x usual), collected 430 leads, and published 10+ social media posts.

Hong Kong, Hong Kong Sar

1. Strategy Development and Optimization:· KOL Collaboration Selection: Conducted thorough analysis of Poltrona Frau's brand tone, target audience, and market trends. Selected and recommended top-tier, mid-tier, and niche KOLs that align closely with the brand, providing robust support for the brand's collaboration strategy.· Industry Research: Performed comprehensive and in-depth market research on industry benchmarks such as Marriott Bonvoy, Capital Strategy Investments (CSI), and Maqo Hotel. This included competitive analysis, target customer profiling, and market trend forecasting, providing detailed data support for the company's market strategy adjustments.2. Press Release Drafting and Publishing:· IWG Group's Regus Center Opening: Drafted a press release on the grand opening of IWG Group's Regus Center, covering the opening ceremony, center features, service philosophy, and more.· IWG Group's Hybrid Working Model Promoting Healthy Workplaces and Women's Career Development: Authored an in-depth report on how IWG Group's hybrid working solutions actively contribute to fostering healthy work environments and advancing women's career development.· Design Shenzhen Exhibition: Crafted a press release on the proceedings of the Design Shenzhen exhibition, detailing exhibition highlights, participating brands, and industry exchanges.

Changchun, Jilin, China

1. Weibo Account Management & Content Creation· Operated the official Weibo account "Ji Shi Broadcast" for Sina Jilin Marketing Center.· Authored brand promotion posts for Wanda Plaza and Wuyue Plaza, covering preferential activities, new store openings, and holiday promotions.· Crafted product promotion posts for China Mobile, China Unicom, and Bank of China.· Maintained a weekly output of 70 posts, achieving a weekly total page view range of 100,000+ to 1,000,000+.2. Press Release Management· Edited, and published 20+ press releases for Sina Jilin Financial Channel.3. Mid-Autumn Festival Campaign Management· Conducted pre-planning and created a Weibo topic for a local brand Dingfengzhen.· Operated the Weibo topic, authored and released promotional Weibo posts.· Achieved a total topic page view of 238,000+.

Master’S Degree, Journalism

Bachelor’S Degree, English Language And Literature

Activities and Societies: · Reporter&Photographer, News Center 1. Gathered and photographed academic conferences and cultural activities..