AeroLeads people directory · profile
Igor Lira Email & Phone Number
Enablement and Comms Lead
at
IBM
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Enablement and Comms Lead
Location
Rio De Janeiro, Brazil
Company size
Who is Igor Lira? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Igor Lira is listed as Enablement and Comms Lead at IBM, a with 332208 employees, based in Rio De Janeiro, Brazil. AeroLeads shows a matched LinkedIn profile for Igor Lira.
Igor Lira previously worked as Enablement & Comms Lead at Ibm and Technical Content Professional at Ibm. Igor Lira holds Bacharelado, Communication, General from Ufrj - Universidade Federal Do Rio De Janeiro.
Company email context
Email format at IBM
This section adds company-level context without repeating Igor Lira's masked contact details.
IBM
Review company-level records connected to Igor Lira before choosing the right outreach path.
Profile bio
About Igor Lira
Igor Lira is a Enablement and Comms Lead at IBM. He is proficient in Francês, Coreano and Espanhol. Colleagues describe him as "Durante nosso tempo juntos no Club Med, Igor se destacou na equipe por seu talento criativo, habilidades de planejamento e criação de conteúdo para todos os canais digitais da companhia, refletindo positivamente nos resultados das campanhas de marketing. Além disso, Igor sempre esteve disposto a contribuir de forma colaborativa com toda a equipe. Foi um prazer trabalhar com ele!"
Current workplace
Igor Lira's current company
Company context helps verify the profile and gives searchers a useful next step.
Ibm
6 roles
Igor Lira work experience
A career timeline built from the work history available for this profile.
Enablement & Comms Lead
CurrentLead enablement and comms efforts for various applications inside IBM Marketing.
May 2024 - Present
Technical Content Professional
At IBM, I lead the digital change management efforts for CPQ Hub, a tool designed to streamline hardware sales for IBM sellers and IBM Business Partners, and also collaborate with some other tools.CPQ Hub’s adoption requires a lot of efforts in strategy based in communication, community management and content building.Therefore, my main responsabilities are:- Develop educational materials in different formats, such as video, PDFs and web based content- Set and manage a monthly newsletter for both application users and stakeholders- I have also created and manage Seismic pages for the application - introductory blog pages for users to learn the tools and find useful links- Rebuilt and manage the w3 page (internal IBM blogosphere), which includes a news blog- Regularly hosting live demo sessions for internal and external audiencesAll of those help increase the application adoption. This rate is measured periodically and compared to the communications analytics through a metrics report I have largely contribute to create and define the KPIs for, so it is possible to decide the next digital change, communication and adoptions efforts.Currently, I lead two adoption plans that will ensure mandatory usage of part of the tool. This represents a significant achievement for the application itself and for IBM hardware sale environment as a whole.
Mar 2023 - Jun 2024
Business Program Manager
Jul 2022 - Nov 2023
Analista De Marketing
Administro canais digitais proprietários: sites e e-commerce, mídias sociais, experiência digital em resorts - incluindo aplicativo. Algumas de minhas atribuições são: - Gerenciamento de conteúdo digital - estratégia e planejamento - SEO e e-commerce - Branding digital - Planejamento de campanhas de marketing - Projetos digitais para Brasil e América do Sul - Estratégia de canais de mídia social: conteúdo, community management, SAC 2.0 - Gerenciamento de crise - Estratégia de inbound marketing - Gerenciamento de equipe remota- Trabalho em colaboração com equipes de mídia paga, relações públicas, imprensa e influenciadores - Criação de Landing pages - Estratégia para desenvolvimento de UX do site B2C- Adaptação de campanhas mundiais para o Brasil
Jan 2021 - Jul 2022
Estagiário De Comunicação E Marketing
- Produção de conteúdo em site B2C voltado para estratégias de SEO e conversões online. Criação de landing pages para campanhas. Atualização/manutenção de informações de produtos e serviços.- Criação e avaliação de conteúdo para redes sociais (Facebook, Instagram e LinkedIn) da marca.- Criação de estratégia e análise de conteúdo para parceiros em site B2B2C.- Apoio ao S.A.C. 2.0.- Análise de material de marketing in-resort (TV) e seu alinhamento com estratégias globais.
Dec 2018 - Dec 2020
Team & coworkers
Colleagues at IBM
Other employees you can reach at ibm.com. View company contacts for 332208 employees →
TG
Tushar Garg
Colleague at IbmDelhi, India
View →
AC
Ankhi Chakraborty
Colleague at IbmBengaluru, Karnataka, India
View →
TF
Tamer Fahmy
Colleague at IbmEgypt
View →
PY
Perry Yue
Colleague at IbmChina
View →
DR
Diana Rosa
Colleague at IbmTimiş, Romania
View →
HW
Hannah Wagner
Colleague at IbmBeselich, Hesse, Germany
View →
AV
Ayushi Verma
Colleague at IbmPune, Maharashtra, India
View →
CZ
Celia Zhang
Colleague at IbmSingapore
View →
SE
Suganya E
Colleague at IbmBengaluru, Karnataka, India
View →
MA
Myrelle Avelino
Colleague at IbmSumaré, São Paulo, Brazil
View →
Tushar Garg
Colleague at IbmDelhi, India
View →
AC
Ankhi Chakraborty
Colleague at IbmBengaluru, Karnataka, India
View →
TF
Tamer Fahmy
Colleague at IbmEgypt
View →
PY
Perry Yue
Colleague at IbmChina
View →
DR
Diana Rosa
Colleague at IbmTimiş, Romania
View →
HW
Hannah Wagner
Colleague at IbmBeselich, Hesse, Germany
View →
AV
Ayushi Verma
Colleague at IbmPune, Maharashtra, India
View →
CZ
Celia Zhang
Colleague at IbmSingapore
View →
SE
Suganya E
Colleague at IbmBengaluru, Karnataka, India
View →
MA
Myrelle Avelino
Colleague at IbmSumaré, São Paulo, Brazil
View →
7 education records
Igor Lira education
Bacharelado, Communication, General
Bacharelado, Economics
Intercâmbio, Economics, Intercâmbio Acadêmico
Formção Em Mídia De Perfonmance
Especialista De Google Marketing
Educação Continuada, Mídias Sociais
Formação Em Google Marketing
FAQ
Frequently asked questions about Igor Lira
Quick answers generated from the profile data available on this page.
What company does Igor Lira work for?
Igor Lira works for IBM.
What is Igor Lira's role at IBM?
Igor Lira is listed as Enablement and Comms Lead at IBM.
Where is Igor Lira based?
Igor Lira is based in Rio De Janeiro, Brazil while working with IBM.
What companies has Igor Lira worked for?
Igor Lira has worked for Ibm and Club Mediterranee.
Who are Igor Lira's colleagues at IBM?
Igor Lira's colleagues at IBM include Tushar Garg, Ankhi Chakraborty, Tamer Fahmy, Perry Yue, and Diana Rosa.
How can I contact Igor Lira?
You can use AeroLeads to view verified contact signals for Igor Lira at IBM, including work email, phone, and LinkedIn data when available.
What schools did Igor Lira attend?
Igor Lira holds Bacharelado, Communication, General from Ufrj - Universidade Federal Do Rio De Janeiro.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trialPeople with similar names
Check these profiles if this is not the Igor Lira you were looking for.
View similar profiles
