Lira Priyadarsani Email & Phone Number

Delhi, India

Delhi, India

New Delhi, Delhi

Entrepreneur, Founder, Chief Strategist, Managing Director. We work with experts across industries to provide the best results. Some of our experts includeSmita Das: Principal Consultant (Causes, Health and Beauty, Beverages)Ummed Singh: Principal Consultant (Apparel, Fashion, Insurance)Some of our projects are:-Marketing and Communication strategy for a.

Maximum Childhood is a winner in the recently completed business idea competition by Economic Times Power of Ideas (ETPOI) 2015. ETPOI 2015 had over 18500 entries as business ideas and after going through 4 rounds and a total of almost 4 months of engagement, Maximum Childhood is one of the winners.Maximum Childhood is an organization that believes in the.

Maximum Childhood is an organization that believes in the unlimited potential of children. Today's challenge is preparing them for the demands and opportunities of the 21st century. As founder and director, instrumental in developing a new holistic approach of enabling parents to talk to each other about how they teach their childrenIn its new form.

Gave strategic direction for IBD to a creative led agency, trained a couple of planners.Major contributions- Provided strategic direction for Panasonic the brand, some product lines- Created a new strategy to relaunch confectionary PassPass and a new variant for the same- Created a launch strategy for a FTTH brand - Created communication strategy for a.

• Strategy, Marketing, Communication and Digital expert: Joined as process head for a unique marketing outsourcing process, given added responsibilities of heading BPO marketing and strategic consultant to whole of Tech.
• Customers touched for events, workshops and seminars 850,000+
• On a set of campaigns for the public sector, that we were involved in, on which we spent GBP 1.5 million we created opportunities worth GBP 3.1 billion Created a Campaign Delivery Black Book. This is campaign delivery.

Business Head - Strategy and operations for a set of client including Coke (Regional & Key Accounts), Four Square cigarettes, GMR infrastructure, Perfetti, Yatra.com etc

Joined as AVP Strategic Planning in charge of all non Airtel brands in Rediffusion. Handled brands including Bacardi, Red & White cigarettes, Tipper cigarettes, Tea City, Adani Agri (branded fruits and vegetables) etc. Change of role to Business Head since June 2007.

In charge of all marketing communication, activities and public relations.Launched Maestro to end customers in India with unprecedented adoption and usage rates.Was responsible for organizing an education and usage program across banks, bank personnel, and consumers for Maestro. Activities included education drives in banks, ATMs etc; tying up with various.

Headed blue sky research. Initiated innovative researches using available data like product profiling data. Initiated innovative way of quantifying the FCB grid in India. Worked on Celebrity research and on behaviour of children, among others. Wrote articles for Cogito, the quarterly magazine from FCB Ulka.

Opted for this designation over General Manager Strategic Planning.Worked extensively on new age businesses of that time: Dot coms, Ecommerce, Banking, Mutual Funds, Cars, Retail etc.

Pgdbm

Master Of Business Administration (Mba)

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