Lira Priyadarsani Email & Phone Number

Delhi, India

Delhi, India

New Delhi, Delhi

Entrepreneur, Founder, Chief Strategist, Managing Director. We work with experts across industries to provide the best results. Some of our experts includeSmita Das: Principal Consultant (Causes, Health and Beauty, Beverages)Ummed Singh: Principal Consultant (Apparel, Fashion, Insurance)Some of our projects are:-Marketing and Communication strategy for a new entrant in the hygiene and personal care space in India-Marketing and Communication strategy and plan for a mid size technology product company to enter the US market- Online communication for a startup in the transportation space- Social media for a government initiative for "greening" the environment-UX-UI, marketing strategy and plan along with the investor pitch for a new to the world software product for the design and construction industry- Creation of a solution for the blind to take advantage of the smartphone technology wave sweeping the globe- Innovative strategic and communication solution for a non-profit on the "blindness" space- Have built a digital profile of one client almost from scratch. Client is in the space of creating a new industry segment, and selling a 9 month course for Rs.2.5 lakhs. Strategized the entire digital marketing effort and executed it. All areas of the digital space have been used: website, SEO, facebook, linkedin, emailers, ezines, facebook ads etc. Company more than quadrupled size and offers many courses and services.-Worked on launching concept musical experience in Delhi – focusing on the digital domain and on one-on-one marketing -Business consulting for a company to expand from Rs100 Cr to Rs.500 Cr. Completed project and identified opportunity for Rs.3000 crores in 7 years-Business consulting and digital marketing for a medium size technology company: roadmap of one division from Rs.20 Cr to Rs.100 Cr-Business consulting and digital marketing for a start up company in the payment industry space

Maximum Childhood is a winner in the recently completed business idea competition by Economic Times Power of Ideas (ETPOI) 2015. ETPOI 2015 had over 18500 entries as business ideas and after going through 4 rounds and a total of almost 4 months of engagement, Maximum Childhood is one of the winners.Maximum Childhood is an organization that believes in the unlimited potential of children. Today's parents are struggling to teach their children due to various reasons. Parents ask others as well as google extensively to teach their children, especially in the age group 3-12yrs. To expect every child to get individual attention from the teacher in an average class of 40 is expecting too much. It is n this space that Maximum Childhood operates: It is a social network for parents focused on educationIn its new form, Maximum Childhood helps parents create and share learning journeys for children to teach them any topic.

Maximum Childhood is an organization that believes in the unlimited potential of children. Today's challenge is preparing them for the demands and opportunities of the 21st century. As founder and director, instrumental in developing a new holistic approach of enabling parents to talk to each other about how they teach their childrenIn its new form, Maximum Childhood helps parents create and share learning journeys for children to teach them any topic. Maximum Childhood: A social network for parents focused on education

Gave strategic direction for IBD to a creative led agency, trained a couple of planners.Major contributions- Provided strategic direction for Panasonic the brand, some product lines- Created a new strategy to relaunch confectionary PassPass and a new variant for the same- Created a launch strategy for a FTTH brand - Created communication strategy for a large university- Worked on planning for Tupperware- Worked on a strategy for brand enhancement and architecture for a cosmetic brand- Pitched for: New cement brand f, a cosmetic brand wanting to launch in India, large player in hospitality, large online travel portal, a new business school

Strategy, Marketing, Communication and Digital expert: Joined as process head for a unique marketing outsourcing process, given added responsibilities of heading BPO marketing and strategic consultant to whole of Tech M marketing, and head of social media for Tech Mahindra. I also acted as resource on call for any “marketing” related pitches.1.Process Head (March 2008-Sep 2010)Helped set up a unique knowledge process in marketing for a large telecom player in UK. The process owned the Marketing Campaign Management and delivery for the B2B vertical.The team front ended with the Programme Managers and then converted the Brief into Campaign Plans for different agencies to deliver. This is across various activities like face to face events, direct mailers, ezines, webinars, etc. The team initiated, activated, monitored and managed the campaign and prepared the closure report at the end of each campaign.Some statistics for FY 2008-09• Customers touched for events, workshops and seminars 850,000+• On a set of campaigns for the public sector, that we were involved in, on which we spent GBP 1.5 million we created opportunities worth GBP 3.1 billion Created a Campaign Delivery Black Book. This is campaign delivery in a box with templates, guides, processes etc for integrated communication on each aspect of marketing communication (events, online campaigns, etc) and tools that can be used for the same.2. Tech M BPO marketing head (October 2009 - September 2010) Created a marketing plan for Tech M BPO. Enhanced visibility of Tech M BPO in press. Worked on an integrated plan to market KPOs. Worked on a differentiated offering from BPO.3. Tech M Social Media Head (April – Sep 2010)Took on the mantle of social media for Tech Mahindra. Worked in digital strategy for Mahindra Satyam

Business Head - Strategy and operations for a set of client including Coke (Regional & Key Accounts), Four Square cigarettes, GMR infrastructure, Perfetti, Yatra.com etc

Joined as AVP Strategic Planning in charge of all non Airtel brands in Rediffusion. Handled brands including Bacardi, Red & White cigarettes, Tipper cigarettes, Tea City, Adani Agri (branded fruits and vegetables) etc. Change of role to Business Head since June 2007.

In charge of all marketing communication, activities and public relations.Launched Maestro to end customers in India with unprecedented adoption and usage rates.Was responsible for organizing an education and usage program across banks, bank personnel, and consumers for Maestro. Activities included education drives in banks, ATMs etc; tying up with various retailers; branding across retail/ shopping confluences; advertising across all media. Gave an organized structure to PR and created profiles of important personnel with the media.Worked on programs with various banks to increase usage and issuing of credit cards. Worked on launch of co-branded card launches - some with advertising support and others only in PR

Headed blue sky research. Initiated innovative researches using available data like product profiling data. Initiated innovative way of quantifying the FCB grid in India. Worked on Celebrity research and on behaviour of children, among others. Wrote articles for Cogito, the quarterly magazine from FCB Ulka.

Opted for this designation over General Manager Strategic Planning.Worked extensively on new age businesses of that time: Dot coms, Ecommerce, Banking, Mutual Funds, Cars, Retail etc.

Pgdbm

Master Of Business Administration (Mba)

Entreprenuership Bootcamp