Liru Chen Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Greater Los Angeles Area

■ Managed key brand initiatives with cross-functional teams (Sales, Marketing, Design) to increase customer acquisition, brand positioning and ensure timely, successful product launches■ Actively increased market share by identifying new online/offline business opportunities and expanding distribution via B2B and B2C channels. ■ Collaborated with Beauty Boxes and managed all communication between brand and vendors, including major product launches, product assets, social media details, sampling and logistics arrangements■ Planned and executed monthly promotions to retail and wholesale channels via direct email campaigns, social media, digital advertising and trade shows

Hong Kong

■ Guided the top sales performers on Groupon’s Product Management Team. Each team averaging 138+ contracts per quarter and successfully contributing in excess of 8K USD to bottom line sales targets■ Served as the Head Lead to clients from Hong Kong, to maximize their ROI of their Groupon campaigns -- managing on average of 200+ new clients per quarter■ Strategized ideas with the Director of Marketing to execute strategic marketing plans through social media channels■ Researched and analyzed previous successful campaigns to determine best customer acquisition methods for new clients

Shanghai, China

Established and launched in May 2011, Gaopeng (高朋) is an international joint venture between Groupon USA and Tencent (腾讯). Gaopeng currently commands a leading presence in the social commerce space in China and has access to over 674 million active subscribers.■ Team Leader for Nanjing, China (Jiangsu Province); overseeing a staff of 5 Account Relationship Representatives■ Managed all day-to-day communication between Gaopeng and merchants, ensuring a high quality of service throughout the entire process while promoting positive brand image■ Worked with upper management to strategize and implement a new work-flow process - effectively reducing case processing time by 25%■ Developed strategic marketing initiatives using Chinese Social Media Platforms such as (Kaixing, Dianping, Sina Weibo), for new merchant acquisition and customer retention■ Extensive utilization of Salesforce CRM platform to ensure accurate and consistent information in the Gaopeng database

Singapore

■ Under the advice and direction of a Barclays Mentor, intensively researched International Economic Market trends to diligently report and advise on potential investment opportunities for Private Wealth Clients■ Engaged in industry specific training sessions on presentation, management and leadership■ Complied an exhaustive report on all findings in a final presentation to Senior Management

Ba, Music Humanities

High School Diploma