Lis Muusmann Email & Phone Number

Vejle Kommune, Region Syddanmark, Danmark

Horsens, Middle Jutland, Denmark

Alongside the CMO job I took over management of the sales and product management team (6 FTE) from the CSO due to long-term illness. Focusing on people management- a very team oriented, proactive, and structural approach - I elevated motivation and team spirit and lead to win the biggest order of the decade.Left to pursue new career challenges/opportunities for professional development.

Horsens, Region Midtjylland, Danmark

C-level position. Facilitated and led new market and business strategies and plans. Worked with the overall business strategy- redefining business models, customer journeys and market entry/ market positioning strategies.Fromn 2018 to 2022 I also headed the Business Unit WATER METERS, selling smart water meters to DK utilities, wholesalers, and installers. In this period I had full P&L responsibility and management of 3-4 FTE. In 2022 I started se CN FTE & 1 CN PTE.

Horsens Area, Denmark

New position. Built a marketing setup from scratch and deployed market and business intelligence. Acted as advisor for top management on matters related to market and business strategy and customer relations.

Århus Area, Denmark

Newly created position as marketing manager with report to the CEO. Part of the management group.Designed and developed a digital presence with new website, incl web shop, SEO, SEM.Introduced new product collaterals and new photo database. Organized tradeshows and various customer and distributor events. Introduced SoMe strategy and public relations.Targeted very different target groups (B2C, B2B & B2G) with a product line, that was new and still non-categorized. Wided the accessibility of company and products without compromising the professionalism of the occupational therapists (sales)In this year online sales grew by 20%.

Heading the newly established Market Communications team, including designers, event & campaign managers and regional marketing managers to drive high performance market communication on international level.

Århus Area, Denmark

Responsible for all strategic, tactical, and operational branding and marketing globally. Took over management of 2 FTE in DK, growing to 7 over time ( DK; GB; DE; US; AT; CN).Developed marketing, communication, and branding strategies. Managed budgets, planning and execution. Handled new markets (go-to-market strategies) and new business areas. Advised management on public relations and communication strategies. Assured visual identity and brand image.Main task was to meet top management on their plans to tie marketing closer to sales, to lean and optimize, and show better ROI on marketing spend. In my time business grew globally.

Århus Area, Denmark

Heading a newly established department, Commercial Services, responsible for supporting own sales channels + distributor network. This department managed : Export licenses, Price lists, Sales presentations, Events & Seminars.

Århus Area, Denmark

Alongside with the Manager position in Commercial Services I took over the reponsibility for Sales Promotion, handling marketing collaterals, web, exhibitions and events. With the position came two FTE and a marketing budget cut in half.* Building new website (+ 14 language versions)* Introducing DM* Introducing new branding concept

Århus Area, Denmark

Daily management of the back-office team, supporting export sales. Primary tasks: Sales support, customer service, order handling, ressource allocation and training and developing new employees.

Århus Area, Denmark

SOP position with focus on growing and supporting DACH markets.

Stuttgart Area, Germany

Assisting on tender work. Checking quotations on technique and price. Preparing supplier agreements

Worked as a secretary/au-pair, helping with a newly established business, answering phones, packaging products, doing mail etc.

Master'S Degree, Social Sciences And Humanities (Cand. Negot)

Activities and Societies: Teaching first year students information and research methods; Market research assistant at the faculty.

First Certificate English (Fce), Engelsk Sprog Og Litteratur, Generelt

Das Kleine Sprachdiplom, Tysk Sprog Og Litteratur

Nysproglig Studentereksamen, German, English & French