Lisa Ahern Email & Phone Number

Nashville, Tn, Us

Business Intelligence, Product Management, Project Management, Project Delivery

Irvine, Ca

Oversee marketing and sales operations for a large portfolio of university housing developments in the Southern California market.• Manage team operations including hiring, training, and developing success through mentorship• Oversee department operations and client service• Work closely with dedicated department and IT partners to identify and troubleshoot issues supporting marketing/sales systems• Engage with university partners to identify targeting goals, collaborative processes, and client service• Establish and manage marketing budgets• Develop marketing strategies to support performance targets • Oversee planning and execution of campaigns across all channels • Partner with cross-functional teams to ensure all marketing campaigns are executed smoothly• Track and analyze performance to identify trends and generate consumer insights• Identify and maintain partner relationships and brand positioning opportunities• Analyze, identify, and capture new market segments and growth opportunities • Evaluate market comps to ensure rate and product positioning is competitive• Nourish existing customer relationships through the development and execution of customer-retention and loyalty campaigns• Collaborate with cross-functional teams and partners to ensure a smooth customer experience lifecycle

Irvine, Ca

Led initial on-boarding of new-start properties. Managed strategic sales and marketing efforts to stabilize performance within a saturated market.• Developed strategic marketing plans and oversaw execution of campaigns, primarily in the digital space through online advertising, email marketing, social media marketing, and content marketing• Hired, trained, and managed leasing team• Maintained sales performance metrics to deliver daily, weekly, and monthly reports• Ensured 100% occupancy goals were achieved

Managed strategic testing plans and creative development for various marketing channels, including digital, print, radio, and direct mail. Integrated marketing. Marketing Communications development.• Designed and implemented multivariate and A/B testing utilizing various behavioral optimization programs to collect key learnings to target new and existing consumers• Participated in market research design and execution for re-launch of brand• Managed customer database to develop retention and re-marketing programs as well as cross-channel integrated marketing campaigns • Analyzed and presented quarterly creative KPI metrics to C-level executives• Developed creative briefs and provided direction to internal and agency creative teams• Optimized performance of PPC/SEO traffic to maximize budget and meet national qualified lead demands

Mba, Marketing/Marketing Management, General

Activities and Societies: Association of Women MBAs, Graduate Business Association, Marketing Association Thesis: Second Life- Consumption.

Bachelor Of Arts (B.A.), Cognitive Psychology & Business Management

Activities and Societies: Resident Advisor, Brandywine Student Center Manager