Lisa Akers

Lisa Akers Email and Phone Number

Vice President at Circana @ Circana
Lisa Akers's Location
Encinitas, California, United States, United States
Lisa Akers's Contact Details

Lisa Akers work email

Lisa Akers personal email

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About Lisa Akers

Leader in the Consumer Technology Client Development organization for Circana, a premier Market Research organizationCircana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.As a strategic and analytical business development and marketing professional I have an accomplished history of driving company revenue through leadership positions in both sales and marketing. ● Lead and manage a client development team focused on supporting strategic relationships with clients that lead to revenue growth and consultative engagement● Passionate about marketing and consumer research that leads to a better understanding the of the consumer, and emerging trends to develop successful product and brand strategies● Focus on defining the opportunity, challenges and understanding what metrics can truly be actioned on to achieve results● Visionary in problem solving and creating unique solutions

Lisa Akers's Current Company Details
Circana

Circana

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Vice President at Circana
Lisa Akers Work Experience Details
  • Circana
    Vice President, Client Development
    Circana Mar 2023 - Present
    San Diego, California, United States
    IRI and NPD have come together to form Circana.Circana transforms complexity into clarity. We’re the leading advisor on the complexities of consumer behavior. Our unparalleled technology and complete view of the consumer inspires our clients to take action and unlock business growth.
  • The Npd Group
    Vice President
    The Npd Group Jan 2020 - Mar 2023
    Greater San Diego Area
    Client Development, Consumer TechnologyLead a premier team of global accounts across the Consumer Technology Client Development organization for NPD Group, a premier Market Research organization. We partner with leading Consumer Technology organizations and present solutions using market insights, data and analytics to achieve their business objectives. Sales & Category Management, Pricing Trends and Discount Analysis, Forecasting and demand planning, Marketing and Ad effectiveness, Shopper Journey and customer segmentation, Retailer and Channel performance trends.
  • The Npd Group
    Executive Director Client Development, Global Account Relationship Leader
    The Npd Group Jan 2017 - Jan 2020
    Manage NPD's worldwide relationship with Google, across 15+ NPD practice areas and geographies. My team's focus is to leverage all NPD's data analytics and custom solutions to help our clients realize strategic and long term objectives related to their business.
  • The Npd Group
    Director, Client Development, Consumer Technology
    The Npd Group Oct 2014 - Dec 2016
    The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food /foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video gamesResponsibilities include:Strategic Account Management:Consult and recommend market research data solutions that drive business decisions based on understanding key trends, sales performance, competitive threats, and growth opportunities Data Analysis & Insights:Collaborate with sales and marketing teams to interpret data and relevant insights that inform product development, target market segmentation, go-to-market strategies, retail partnerships and channel merchandising programs. Present to variety of audiences from account teams to C-Level executives. Leadership:Lead projects and opportunities involving cross-functional divisions and resources while integrating communication to client teams. Manage and develop direct reports.
  • The Npd Group
    Account Manager, Consumer Technology
    The Npd Group Dec 2012 - Sep 2014
    San Diego, Ca
  • Jack In The Box
    Category Leader
    Jack In The Box Oct 2012 - Dec 2012
    San Diego
    Category Leader of $500M category. Responsible for category sales and profit growth via strategic new products, promotions and optimization of category products and skus. Monitor consumer trends, target market, competitive set and internal business needs to make strategic decisions and drive category forward. Lead cross functional category team through all stages including R&D, Consumer Insights and testing, supply and forecasting, media and communications, operational implementation, and sales reporting and analysis.
  • Jack In The Box
    Marketing Manager
    Jack In The Box Feb 2007 - Dec 2012
    San Diego, Ca
    Identify and manage new products and promotions from ideation to launch including prototype, research, pricing, communication & media strategy, sales and margin analysis, test, Go/No-Go decision and implementationLeader of cross functional teams- directed strategy, managed critical deadlines and ensured successful implementation * Strong relationships & collaboration across departments, Franchisees, vendors, & agencies * Managed Co-branding partnerships with Frank’s Red Hot, Coca-Cola, Alaska Seafood * Focus on corporate brand image, customer loyalty, brand perceptionStrategic Planning & Analysis: Schedule new products and promotions into master calendar based on consumer trends, market research, product seasonality and quarterly sales goals Pricing Analyst: Responsible for approving all new product pricing and strategically planning price increases with guidance from pricing consultant.
  • Procter & Gamble
    Assistant Brand Manager
    Procter & Gamble 2005 - 2007
    Carlsbad, Ca
    P&G Professional Care Managed strategic activities of professional cosmetic and hair care brands including developing new products, packaging, planning and execution of bi-monthly promotions, promotional & merchandising materials, website & digital media, and financial aspects including fiscal budget, P&L statements, sku management and sales analysis.Strategic Planning & Analysis: Created fiscal brand marketing plan with sales and margin performance goals, promotions, inventory and forecasts. Demonstrated strong analytical abilities in transforming complex data into useful marketing concepts.
  • American Systems Corporation
    Program Analyst
    American Systems Corporation Sep 2004 - Aug 2005
    Greater San Diego Area
    Consultant to Space & Naval Warfare Systems providing support to Government team from RFP through product development and installation; Managed a $150MM contract. Designed Access databases and Excel workbooks for managing contractor deliverables, funding, budget, procurement actions and expenditures; presented at quarterly executive meetings.(Top Secret Clearance)
  • At&T Government Solutions
    Program Analyst
    At&T Government Solutions Sep 2002 - Aug 2004
    Greater San Diego Area
  • Us Census Bureau
    Survey Statistician, Consumer Expenditures
    Us Census Bureau Jul 1999 - Jan 2002
    Washington, Dc
    Managed quarterly survey sponsored by the Bureau of Labor Statistics designed to monitor consumer spending habits. Designed survey specifications based on appropriate research methodologies, reviewed data for accuracy, updated survey based on macro or micro trends.

Lisa Akers Education Details

Frequently Asked Questions about Lisa Akers

What company does Lisa Akers work for?

Lisa Akers works for Circana

What is Lisa Akers's role at the current company?

Lisa Akers's current role is Vice President at Circana.

What is Lisa Akers's email address?

Lisa Akers's email address is li****@****ana.com

What schools did Lisa Akers attend?

Lisa Akers attended University Of Arizona, San Diego State University.

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