Lisa Amberger Email & Phone Number

Berlin, De

Berlin, De

Berlin, Deutschland

• Support business case development for the commercialarea• Manage P&L and conducted performance reviewmeetings• Direct target-setting, promotion planning, and keybusiness reporting• Analyze business drivers for strategic decision-making.• Facilitated collaboration between commercial and financeteams• Optimize product assortment through listing/delistingrecommendations

Berlin, Deutschland

As Data Analyst for the private label brand of Contorion, I drive strategic decision-making and optimize business performance. I conduct in-depth analyses and consultancy across multiple areas, including pricing, replenishment, and marketing, to deliver actionable insights. My expertise spans various analytical tools and programming languages, coupled with strategic thinking and alignment of key business functions, aimed at achieving organizational growth and profitability. I develop and… Show more As Data Analyst for the private label brand of Contorion, I drive strategic decision-making and optimize business performance. I conduct in-depth analyses and consultancy across multiple areas, including pricing, replenishment, and marketing, to deliver actionable insights. My expertise spans various analytical tools and programming languages, coupled with strategic thinking and alignment of key business functions, aimed at achieving organizational growth and profitability. I develop and implement automations to streamline workflows, ensure data accuracy, and track key performance indicators for continuous improvement. Additionally, I provide daily steering and decision-making support based on data-driven insights, creating reports and dashboards for management and various departments. Show less

As the Performance Marketing Manager, I managed a several million annual ad budget and led various marketing channels, primarily focusing on Search Engine Advertising (SEA) to achieve optimal Return on Advertising Spend (ROAS). I designed and evaluated A/B tests for SEA campaigns, driving continuous improvement while conducting in-depth analysis and reporting to track campaign and business performance. Additionally, I acted as the main point of contact for Pricing, Business Intelligence (BI)… Show more As the Performance Marketing Manager, I managed a several million annual ad budget and led various marketing channels, primarily focusing on Search Engine Advertising (SEA) to achieve optimal Return on Advertising Spend (ROAS). I designed and evaluated A/B tests for SEA campaigns, driving continuous improvement while conducting in-depth analysis and reporting to track campaign and business performance. Additionally, I acted as the main point of contact for Pricing, Business Intelligence (BI), and Data Science teams to address data-related topics and challenges within the marketing department. Show less

Berlin, Deutschland

During my three years of dual studies, I gained invaluable knowledge across several departments such as marketing, logistics, buying, and sales development at Käserei Champignon Hofmeister GmbH & Co. KG. My specialization in sales development provided a platform for honing skills in reporting and market insights. Through deep dives into product segments and competitor data mapping, I supported the creation of reports and management summaries.

Master, International Master In Data Science

Bachelor Of Arts - Ba, Bwl

Education record