An Idea is not a product—but it is the seed of one, that when properly nurtured can meet the market needs and yield a good profit. Building a product or service requires relentless focus and making the most of your resources. Crafting your product goes hand in hand with crafting your messaging. It’s a cohesive unit that should reflect your customer’s needs and your company’s ideals.Over more than 30 years I’ve honed significant skills in three primary disciplines: Business Development & Strategic Planning, Product Development, and Marketing Communications. Working both domestically and internationally, I’ve used my skills across industry segments including: Plastics and Chemicals, Pharmaceutical Advertising, Finance & Banking, Construction, Engineering, Legal, Publishing, Retail, Manufacturing and Communication Technologies.I’ve worked with companies large and small, from Fortune 50 to Fortune 1000. Some of those include:3MAmerican Association of Advertising AgenciesAdvertising Age, American Bar AssociationApco AssociatesAvonBASBattelle-EuropeBook Industry Study GroupBristol-Meyers SquibbBrown Root, BraunCargillCaterpillarCisco SystemsDowCoca-ColaCorningDowDuPontEastman ChemicalErnst & YoungFDAFord MotorsFortune MagazineGeneral MotorsHambrecht & QuistHewlett-PackardHoechst CelaneseHuskyIBMIntelJohnson & JohnsonJohnson ControlsLucentMcGraw-HillMerchNeste OyNorthern TelecomPitney BowesProcter & GamblePrice Waterhouse CooperPBSRubbermaidSociety of the Plastics IndustriesSouthwest AirlinesUnion CarbideUS House of RepresentativesVarious State SenatesZeneca Pharmaceuticalsand many others