Lisa Arledge Powell is the CEO & Founder of MediaSource, an award-winning healthcare communications agency that specializes in helping organizations meet business goals through video storytelling. Lisa, a former television reporter, has led the visual revolution in public relations since she started her agency 25 years ago. She pioneered brand journalism in 2013, educating the industry through dozens of events and resources in the years following. After she created a historic webinar for PRSA just 16 days after the World Health Organization declared COVID-19 a pandemic, Lisa became the go-to PR expert on the changing healthcare media landscape and commissioned multiple industry surveys on the subject. Lisa is known for the work she does to bring visibility to the life-saving innovations being done at healthcare organizations across the country. Her certified women-owned PR agency was selected Best Healthcare Agency an unprecedented four consecutive years in the Healthcare PR and Marketing Awards by Ragan Communications. The company continues to be recognized with consistent awards from prestigious organizations which include the PRSA Central Ohio PRism Awards, PRSA Bronze Anvils, PR Daily, Telly Awards and Emmy Awards. Lisa’s service to PRSA and the industry led her to win the 2023 Tom Poling Practitioner of the Year Award from PRSA Central Ohio, the chapter's highest honor for a professional. She also serves on the PRSA Health Academy Executive Committee and is chair of the diversity committee for Central Ohio PRSA.