Lisa Arnseth Email & Phone Number

Trenton, Nj, Us

Ottawa, Ontario, Ca

Write, edit and approve content to support B2B marketing strategies for Demand Generation, Integrated Marketing, Partner Marketing, Recruitment, Events and other internal teams at Kinaxis.Ensure all content adheres to corporate branding/messaging and follows style and campaign narrative protocols.Create strategic lead gen and nurture content for emails, newsletters, website, blogs, paid advertising, white papers, brochures and social campaigns.Brainstorming and development of compelling brand storytelling, social/ PPC, display and Google ad campaigns.Corporate Marketing Content Lead and Creative Producer for the "Big Ideas in Supply Chain" thought leadership podcast, featuring bimonthly blogs and social posts.Write and polish content for First Chair customer video series, eBooks, case studies, white papers, web, thought leader blogs and sales/event collateral and signage. Work with contractors and agency to assign, guide, revise and approve content.Coordinator of our corporate blog, The Signal. Working with engineers and product development team members to publish original content authored by internal SMEs for the Engineering category. Manage blog posts to support HR and Talent Recruitment strategies with Recruitment Marketing.Support to Social Media Manager, posting to LinkedIn, Instagram, X and Facebook with Sprout Social.Member of the LGBTQ+ Employee Resource Group and the Kinaxis DEI Committee. Develop awareness campaigns, including internal fundraisers for the nonprofit Rainbow Railroad.

Ottawa, Ontario, Ca

Chicago, Illinois, Us

Marketing and member-facing content writing and editingSocial media managementUX content proofreading/editing

Chicago, Illinois, Us

Built a comprehensive digital content calendar and strategic plan across multiple delivery channels to tell the story of how Vivante Health helps people manage digestive conditions through the GIThrive app. Managed social media content from the ground up—writing content, publishing, and tracking ongoing engagement through HubSpot. Developed an SEO strategy and website optimization plan butterflying across multiple content types to boost inbound lead engagement and help support acquisition targets for each quarter. Wrote and directed content for targeted monthly webinars as well as ebooks; nurture emails; flyers and brochures; landing pages; and more.

Contract/freelance services:* Digital marketing content (websites; flyers; brochures; blogs)* Marketing copywriting & content editing* Feature article writing (B2B and B2C)* Strategic development & content planning* Press & news releases* Webinar development and copy creation* UX content editing* Social media content management* Video, webinar and podcast scripts* Proofreading & copyediting* Fiction and screenplay critiques & copyediting (ask for project rates)

Scottsdale, Az, Us

*Developed extensive marketing and sales copy for web, email and collateral materials*Created content for website refresh (www.curealty.com) *Wrote, revised and submitted press releases to contracted PR firm for distribution; PR strategy assistance*Created branded copy for promotions and seasonal campaigns*Produced copy for email campaigns and communications to client base*Developed and wrote ebooks, driving lead conversion*Copyediting and proofreading of all content, adhering to brand standards and editorial style guidelines*Owner of internal editorial style manual*Supported sales and account managers in messaging for email and presentations.*Independently motivated and organized-- fully-remote position.

Phoenix, Az, Us

* Managing press releases, blogs and related digital and print content * Interfacing with company executives at various levels to develop messaging and brand strategy * Creating targeted content for automated email messages and landing pages* Develop messaging for customer and partner correspondence (letters, email, etc.)* Crafting updated website content for site redesigns (PrePass.com; HELPINC.US)* Ongoing writing and updates to content for PrePass.com and HELPINC.us* Development, coordination and hosting of webinars* Coordination and direction of on-location product photo and video shoots* "Eyes on the Road" podcast launch; handled initial content development, host coordination, distribution channel registrations * Developing personas and targeted messaging for multiple customer segments* Moderating and addressing comments on PrePass Facebook page* Copyediting and proofreading contractor-authored white papers, presentations and articles * Updating sales and services collateral using basic Adobe InDesign, PhotoShop

Tempe, Az, Us

* Senior writer for Inside Supply Management magazine, the exclusive publication available to active members of the Institute for Supply Management (www.instituteforsupplymanagement.org), writing over 70 feature articles and stories. * Interviewed senior level procurement executives for articles on strategic supply management, risk management, innovation, social responsibility and sustainability, talent issues, global business and professional development.* Regularly wrote profile feature articles about some of the largest companies in the world.* Coordinated features and contributor columns written by outside SME authors in each issue, networking with industry insiders and recruiting them to share their experiences and expertise. I worked with these authors from start to finish, guiding them in all stages of the writing process as we developed, revised and polished their articles to the high standards of the organization. * Responsible for editing and proofreading content with the editorial team and perform QA for our digital versions of the magazine. * In charge of E3, our digital newsletter for young SCM professionals. * Check out the magazine at http://magazine.ism.ws to see the site, blog and other exclusive content I created with the editorial team.* Assisted marketing team with educational program VoiceOver work, and hosted a number of webinars.

(Volunteer position) Read full manuscripts submitted to New Adult and YA imprints, and submit editorial report on each submission within 7 days. Areas of interest: Light sci-fi, paranormal, fantasy, romance, urban fantasy. Proficient in Submittable system.

Scottsdale, Az, Us

* Launched, wrote and edited Reciprocity Report magazine, a custom publication for TriVita's business affiliate program.* Wrote extensive web and brochure copy, often on short notice, and produced a weekly e-newsletter using DreamWeaver. * Worked with the marketing team to write and edit scripted audio programs to explain the business affiliate opportunity. TriVita is a natural health and supplement product company, and I researched the history and applications of a variety of natural--and synthetic-- health products and raw materials. I then translated this information into reader-friendly content in advertisements, on the website, in product brochures and edited white papers on occasion.

Us

* Hired as Managing Editor to launch Marina Business Today magazine (2001-2002). * Promoted to Managing Editor of Bus Ride magazine. Supervised the assistant editor, and was responsible for editorial content planning, developing article angles to coincide with advertising goals, and recruiting and editing articles by outside authors. * Attended industry events and conferences, played a large role in compiling and editing listings for an annual Bus Garage Index, and learned more about bus and motorcoach business than I could have imagined in my wildest dreams. (It was honestly a fun industry!)

Phoenix, Az, Us

* Hired as Assistant Editor for Modern Car Care magazine, serving the carwash and detailing industries. Wrote large amounts of copy in each issue and coordinated articles from outside authors. * Arranged stock photo shoots and worked with regional photographers for profile articles and cover shoots, handling contracts and tracking payment through accounting. * Promoted to Managing Editor in 1999, and Editor the same year. * Promoted to Managing Editor of Infection Control Today magazine, serving the medical and pharmaceutical industries to promote sound practices in sterilization and reuse of certain instruments. Required Chicago style and working with AMA style on occasion. * Conceptualized and founded StageCraft magazine as Editor in Chief (2000-01), geared to live theatre technology professionals. Recruited a professional advisory board featuring lighting and sound technology company CEOs and Broadway-level practitioners. Managed an assistant editor and traveled to industry events.

Phoenix, Az, Us

Handled media requests and coordinated interviews and media appearances at the resort. Responsible for maintaining and refreshing media list and publicity materials. Wrote and edited press releases and other materials. Was responsible for a 1998 Halloween charity party for local children and coordinated all aspects of the event, from food orders and staff costume rentals and the creation of flyers and advertising.

Red Bank, New Jersey, Us

Edited, proofed and wrote copy for marketing materials and press releases; assisted with mailings and other administrative duties; brainstorming and attended a trade show in NYC. I also worked with the Director of Circulation to update customer databases, help prepare for a BPA audit and other projects as needed. Later, I moved to the Reader Service department and qualified reader information cards for advertising. I left in 1998 when I moved to Arizona.

Bachelors, Communications, Radio And Tv Production

Graduate