Lisa Asadourian Email & Phone Number

Springfield, Ma, Us

I help deliver financial stability to low-income, underserved/underbanked people, lacking access to financing by founding a Community Development Financial Institution (CDFI) Loan Fund. • Founded and lead New Reach Lending Company, a 501c3 Loan Fund established to work in collaboration with New Reach, Inc. to offer programs and products that promote financial inclusion. • Developed and executed the company's strategic vision, mission, and business plan.• Secured funding, managed budgets, and achieved profitability within 6 months, raising 65K in private capital and $125K in grants.• Cultivated strategic partnerships and alliances to enhance the company's market presence.

New Haven, Connecticut, Us

I ensure success of the organization by restructuring operations and establishing cross-functional operating team. I develop tiers/opportunities by reforming program staff, as well as ensure retention of top talent and structure for career pathing by formulating senior/leadership positions. I establish culture of accountability and transparency to assure proper training of staff, along with minimizing risk of unauthorized access by supervising organization's digital transformation initiatives, such as rollout of Office 365, TEAMs, electronic check-in system, and Multifactor Authentication. Additionally, I determine turnover cost, employee turnover rate, employee revenue, absenteeism, and employee engagement through human resources KPIs. Along with delivering financial stability to low-income, underserved people, lacking access to financing by devising a Loan Fund, I initiated a marketing department and guide the team to develop a diverse marketing mix strategy to acquire additional brand awareness. • Lead a team of 43 employees, overseeing all aspects of the company's operations, including sales and marketing, finance, quality assurance and compliance, IT, facilities, and human resources.• Achieved reduction in turnover from 82% to 11% within the operation’s team by designing tiered structure of senior positions and improving operational efficiencies. • Added over $356K to the bottom-line income by negotiating vendor contracts, refinancing mortgages, restructuring staff, and developing earned income opportunities.• Created a strong brand image through innovative marketing and new opportunities for giving, expanding the organization’s donor base by 54% and increasing market awareness.• Led a successful merger and acquisition, overseeing all aspects of the process from strategic planning to post-merger integration.

Rocky Hill, Connecticut, Us

In this role, I acquired understanding of consumer behavior and product usage. Along with applying customer experience data for developing innovative self-service kiosks, electronic banking solutions, branch design, and retail merchandising to improve share-of-wallet, I oversaw launch of high school student-run branch (2018) and offered summer internship program with working experience and financial literacy training to students. • Increased assets by 33.7% and membership by 57% while playing essential role in growth of Nutmeg into most prominent credit union within nine regional branches.• Expanded market area through charter changes and territory expansion, increasing potential member base from 20,000 to 2,063,920.• Saved $100K yearly by supervising organizational research, analytics, and reporting while focusing on growing Net Promoter and Customer Effort Scores.• Increased new members/accounts from 18% to 36% (2015-2019) by recognizing, exploring, and developing products for demographics of target markets of ages 13-17 and 18-25.• Supported credit unions for better decision-making in hiring people by proposing Predictive Index tool and reduction of volunteer turnover from 24% to 16% in three years while industry average remains at 19.7%.• Boosted market share in necessary demographic segments by decreasing average age of new employees from 46 to 33 while most common age of 24 and industry average age rose to 48.• Aided underbanked markets, focusing on Hispanic demographic by achieving credit union of $680,000 CDFI grant in 2017, and $580,000 in 2020 as well as expanded net household of 8.01% against goal of 5%.

Rocky Hill, Connecticut, Us

Rocky Hill, Connecticut, Us

Washington, Dc, Us

Master Of Business Administration (M.B.A.), Leadership And Entrepreneurship

Bachelor Of Arts, English And Philosophy