Lisa Ayres Email and Phone Number

Lead communications, engagement, and marketing strategist for association.Responsible for developing and implementing a comprehensive strategic communications plan to keep members informed and direct the development and production of all communication vehicles, ensuring brand consistency.Creates and executes programs that increase engagement by members both in the association as well as in the real estate industry and local community.Manages all media relations and promotes the association, powerfully communicates RAFV’s vision and mission, and positions its members as the Real Estate authority in the Fox Valley area or at the state/national level.Manages all creation, deployment and tracking of all RAFV marketing, communication, and content consumption levers including targeted promotional emails, weekly/monthly digital and video member newsletters, website content, social media campaigns, website content creation and educational videos and podcasts.Participates in strategic planning with senior leadership and Board of Directors to identify overall business, programming and marketing objectives and acts as staff liaison to 6 volunteer committees.Supports Governmental Affairs team to implement Calls for Action, mobilize members through communications and work with media to highlight issues critical to the protection of private property rights.Plans and narrates numerous signature events including 100th Anniversary Gala, Annual Installation Event, Major Investors Dinner, Past Presidents Events; includes budget oversight.Leads execution of charitable activities which strengthens the association’s reputation within the community.Key role in the transfer of our Association Management System to a new provider.Recipient of President’s Award - 2019

Create and execute all PR/Marketing tactics to reach prospective parents. Tactics include direct mail, newspaper and in-home media articles, open house events, brochures, social media, community events and grassroots marketing.Responsible for promotion and coordination of all preschool events, fundraisers, and after-school enrichment programs.Assist Preschool Director in all areas including creating and implementing policies and procedures, preparing for staff and inter-school meetings and documenting meetings regarding sensitive mattersManage all office functions including all parent communication, billing, and file/database management. Proficient in all Microsoft Office programs including Microsoft Publisher and Access.Managed all facets of office and administration duties without supervision while Preschool Director was on short-term disability within 2 months of hire.

Responsible for developing, presenting, executing, and tracking results for annual promotion plans for several CPG brands that delivered against the brand strategy, promotion goals, and budget.Developed and recommended highly detailed price promotion plans for brands that were on strategy, on budget, and founded in research and knowledge of past vehicles and results.Successfully created and managed all aspects of in-store/at shelf promotions for several veteran CPG brands and one new product launch.Negotiated and managed all aspects of tie-in partnerships for several brands (Starkist, National PTA, United States Olympic Committee, and various Olympic athletes).Worked cross-functionally to develop, manage, and execute all facets of several successful package promotions. Promotions were successful in increasing turns as well as increasing sales during promotion time-periods.Interviewed, selected and managed agencies to execute sampling programs that were successful in increasing sales in affected markets. Served as liaison for Pillsbury Meals brands during high profile merger in 2001.Recipient of the Chairman’s Award for Outstanding Performance (2001) and the Breakthrough Results Award (2001).

Worked with client and creative teams to create, design, and execute fully integrated, cross-category seasonal promotions for Target Stores. Holiday 1998 Program tactics included in-store signage, special events, advertising, traffic drivers/premiums, sweeps/games, website, vendor style guides, product design and development, merchandising, product packaging, PR (internal/external) and proprietary media/vehicles.Developed and managed tie-in programs with companies such as Disney/Pixar, CBS, Mattel, Simon & Schuster, Discovery Channel, AT&T, Kodak and various children’s authors and illustrators.Acted as liaison between client, agency and partner with responsibility for coordinating all programs from the creative brief process all the way through logistics, legal and approvals. Re-located to Minneapolis to be closer to client and assist in facilitating start-up satellite office.Holiday 1998 promotion resulted in a double digit increase in sales of proprietary merchandise. Target’s first ever $1Billion Sales Week. 18% increase in store sales on Black Friday.Recipient of Vendor of the Year Award from Target Stores (1998)

Effectively maintained accounts with annual budgets totaling $6Million.Promoted within 6 months of hire.Clients included: White Hen Pantry, The Baby’s Room / USA Baby and The Drake Hotel

Managed 12 full-service automotive accounts with annual budgets totaling $3Million.