Lisa Beckham Email and Phone Number
Experienced data and analytics leader with a relentless focus on helping companies transform into a more digital first, customer centric, go-to-market organization. Deep experience in loyalty marketing, operational effectiveness, efficiencies and digital. I use data and insights to drive innovative, disruptive, end-to-end marketing and loyalty platforms that build personalized consumer experiences to drive more profitable relationships for beloved brands.Strengths: Analytics & Data Management Business Performance ManagementCollaboration with C-Suite and global matrixDigital First Innovation & Loyalty Marketing Marketing Operations & TechnologyIndustry Expertise:Consumer Package Goods, Telecom, Banking, Travel & Hospitality, Freight/Logistics, non-profit
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Director, Mobile Analytics And ReportingCox CommunicationsAtlanta, Ga, Us -
Director, Mobile Analytics & ReportingCox Communications Dec 2023 - PresentAtlanta, Ga, UsResponsible for end-to-end portfolio level reporting across the Cox Mobile line of business. Leading the ongoing reporting suite of metrics, KPIs and performance.
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Senior Director, Cx Marketing Analytics, Performance & InsightsThe Coca-Cola Company Feb 2021 - Dec 2022Atlanta, Ga, UsStrategic leader and change management agent for a newly designed networked organization. As part of Platform Services, I modernized our global service model to define the where, with who and how to unlock customer growth through analytical insights of our largest global campaigns. I modernized the global service model with a new consumer data ecosystem, global reporting suite, and consultations with Brand to better leverage in-campaign and post-campaign insights – DXP, ecommerce, social listening, mobile apps, chatbots, AI, and other emerging technologies -
Director, Digital Marketing TransformationThe Coca-Cola Company Sep 2017 - Feb 2021Atlanta, Ga, UsTapped as a key global influencer of using data and tech to drive marketing success, I was selected to be a part of a small global strategy team designed to create the new digital vision and transformation plans. I led enterprise wide MarTech solutions to free up time, resources, and energy for growth. My new performance discipline, facilitated accountability and speed of execution across the frontline areas closest to the consumer.
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Digital Performance And Platforms Capability LeadThe Coca-Cola Company Sep 2013 - Sep 2017Atlanta, Ga, UsHired to run and manage what my consulting contract had set in motion, I established a long-term vision and new processes to manage global data collection, operations and reporting processes to provide insights for global brands.
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Interim/Fractional Strategic LeaderBeckham Marketing Solutions, Llc May 2004 - Sep 2013Interim marketing leader and/or consultant for multiple industry clients. I optimized digital marketing operations and increased marketing performance through the use of data insights. My clients included Home Depot, Sprint, Merial Pharmaceuticals, Kimpton Hotels, NYLO Hotels, Delta, The Coca-Cola Company among others.
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Loyalty And Acquisition Lead For Skymiles Credit Card From AmexDelta Air Lines 2001 - 2004Atlanta, Georgia, UsDirected $60+ million advertising budget and multimillion dollar SkyMiles pool to maximize partnership with American Express: new member acquisition, CRM, loyalty, LTV, product management, product line strategy, and portfolio segmentation.
Lisa Beckham Education Details
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University Of Georgia - Terry College Of BusinessMarketing
Frequently Asked Questions about Lisa Beckham
What company does Lisa Beckham work for?
Lisa Beckham works for Cox Communications
What is Lisa Beckham's role at the current company?
Lisa Beckham's current role is Director, Mobile Analytics and Reporting.
What schools did Lisa Beckham attend?
Lisa Beckham attended University Of Georgia - Terry College Of Business.
Who are Lisa Beckham's colleagues?
Lisa Beckham's colleagues are Brenda Bennett, Sean Barnett, Jennifer Hastings, Sarah Silander, Daniel Rieck, Cole Puls, Jamie Hayden.
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