Brand Steward & Advertising Consultant Available for:− Brand Development− Account Management− Project Management I am an Account Director with high profile branding experience. I can help craft the brand attitude you need, manage your accounts, your clients and your projects. With over 20 years of experience and connections at superior agencies and Fortune 500 companies, I can weave together and manage the right team for your project from Consumer Research Experts to award winning Art Directors. Brand DevelopmentI develop Brand DNA and create Mantras that carry through every connection consumers make with the Brand. Weaving and integrating the message across all touch points. Barbie went from a doll to a Global Branding Goddess. Target went from Cheap to Chic – Bullseye!Account ManagementI’m a bit of a rodeo cowgirl, corralling and roping in all the key players - Marketing Clients, Licensors, Standards & Practices, Media, Global Procurement, Entertainment, Consumer Research, International and Creative Teams - to deliver a large volume of effective and exceptional commercials. Yee-haw!Project ManagementI’ve Account Directed over 150 commercials and countless numbers of print, outdoor, style guides and in-store campaigns. I helped launch Barbie.com & The Barbie Channel and I watched Barbie’s Social Media explode. I deliver great work that exceeds expectations and delights audiences while maintaining brand integrity and watching the bottom-line. Beyond delighting, I deliver! Averaging a 95% effective Commercial Ad Test rating with our target audience and huge sales lifts (I’m talking 300%). For my Clients, I craft the Brand Essence and deliver creative that’s on strategy, on time and on budget. How can I help YOU? email lmn_24@sbcglobal.net. Specialties: brand development, high-level client relations, project management, product positioning, integrated thinking, extensive creative production, project management and budget accountability.
Mattel Dolls Integrated Marketing Communications
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Account DirectorMattel Dolls Integrated Marketing Communications Sep 2006 - PresentEl Segundo, Ca - San Diego, CaProject and Account Management for Internal Creative & Production Company. Working in partnership with Marketing Clients, Licensors, S&P, Media, Global Procurement, Entertainment, Consumer Research & International teams to deliver a large volume of highly effective and exceptional commercials for Barbie, Monster High, Polly Pocket, Disney, Hot Wheels, Cars, Batman, Superman, WWE and Max Steel.
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Account DirectorUmlaut Films 2017 - 2019San Francisco Bay AreaManaged the Fisher-Price Fall 18 TVC Campaign from strategy to delivery and every baby step in between.
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Account SupervisorPeterson Milla Hooks Apr 1998 - Aug 2003Minneapolis, MnEstablished the Target bulls-eye logo as a national icon and made it chic to buy cheap. Supervised integrated marketing for such brands as: Sonia Kashuk Make-up, Michael Graves, Cynthia Rowley, Mossimo, Tiger Woods and Isaac Mizrahi. Demanding account with extensive TV, print and POS production.Head of the Mattel account, developed and launched major brand initiatives including the 1st ad campaign for the Barbie Licensing Division and Barbie.com. Managed highly integrated account that included: product and character development, music, movie, web site and events.
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Account ExecutiveCampbell Mithun Dec 1994 - Apr 1998Managed Advertising for Kmart, DowBrands and Century 21 Real Estate.
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Assistant Account ExecutiveChiat/Day Nov 1993 - Aug 1994Venice, CaPart of the Nissan Motor Corp. team. Worked on national print and TV advertising campaigns for: Altima, 300Z, Pathfinder and the launch of the new Maxima.
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Account ExecutiveFcb, Sf 1991 - 1993
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Account CoordinatorKenneth C. Smith Advertising 1990 - 1991
Lisa Baca Skills
Lisa Baca Education Details
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Marketing -
Marketing & Advertising
Frequently Asked Questions about Lisa Baca
What company does Lisa Baca work for?
Lisa Baca works for Mattel Dolls Integrated Marketing Communications
What is Lisa Baca's role at the current company?
Lisa Baca's current role is Account Director.
What schools did Lisa Baca attend?
Lisa Baca attended University Of San Diego, University Of San Diego.
What skills is Lisa Baca known for?
Lisa Baca has skills like Brand Development, Integrated Marketing, Marketing, Advertising, Project Management, Television, Client Relations Skills, Creative Writer, Art Direction, Brand Management, Marketing Communications, Creative Thinking.
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Lisa Baca
Graphic Designer | Ux/Ui Designer | Open To Opportunities In The Graphic Design And Ux/Ui Industry.Los Angeles Metropolitan Area1inlineco.com -
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