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I am a growth marketer with 8 years of enterprise and startup experience, both internationally and domestically. I've spent the last 3 years on the Growth team at the largest telemedicine company in the world, focusing on scaling B2B2C enrollments in the largest Chronic Condition Management program. Previous to that, I spent 5 years establishing and scaling new & emerging paid acquisition channels on the Growth Marketing team at a direct-to-consumer, subscription disruptor company.I have a proven record of launching large-scale, complex paid marketing programs across multiple acquisition channels while delivering within the established budget, scope, and timelines. I am passionate about sorting through ambiguity to find efficient, empathic solutions.Competencies:Data Analysis, Experimentation (A/B Testing), Web Page Testing, Marketing Strategy, Paid Acquisition, Project Management, Agency Management, Budget Management, Paid Social, Paid Search, Direct Mail, Audio advertising, Landing Pages, EmailTools:Data Analysis — Microsoft Excel, Looker, Google Analytics, Google Suite, Mixpanel, Metabase, Piwik, TableauConversion Rate Optimization— VWOLanding page — InstapageSocial — Facebook Ads ManagerSearch — Google AdsProject Management — Jira, Trello, WorkfrontDesign - FigmaEmail - Salesforce Marketing Cloud, Iterable
Teladoc Health
View- Company phone:
- (800) 835-2362
- Company email:
- pr@teladochealth.com
-
Growth Marketing ManagerTeladoc HealthSan Francisco, Ca, Us -
Growth Marketing ManagerTeladoc Health Oct 2021 - PresentPurchase, Ny, Us -
FounderGrowth Marketing Fun Aug 2021 - Present -
Growth MarketingMadison Reed Sep 2016 - Oct 2021San Francisco, Ca, Us-Scaled direct response channels (radio, podcasts, and direct mail) from 0% to 30% of the multi-million acquisition budget by setting acquisition strategy and leading execution.-Built landing page for direct mail campaign with Instapage, resulting in a 40% conversion rate for landing page visitors.-Supervised agency partnerships overseeing Google Ads & Facebook Ads with monthly multi-million budgets.-Partnered with creative team to develop briefs to optimize Facebook ad assets, resulting in a 10% increase in CTR.-Managed engagements with 100 podcast and radio influencers and agencies through ongoing feedback to shape the positioning and messaging of reads, which resulted in a 25% decrease in overall cost per acquisition YoY. -
Priya Haji FellowTrue Ventures Sep 2016 - May 2017Palo Alto, Ca, UsOne of four fellows selected for this 9-month program for a deep dive into the startup scene in the Bay Area. In addition to working full-time for a True Ventures startup, I participate in monthly gatherings with founders and CEOs of the Valley's most exciting startups connected to True Ventures.Work: Growth Marketing team @ Madison Reed -
Global Product And Brand Strategy InternActimo Jun 2015 - Aug 2015Copenhagen, Dk• Positioned and branded actimo internationally as a result of developing content, layout, and design on Wordpress website at 8-employee Danish startup (www.actimo.com)• Refined cross-cultural presence by conducting drafting & editing sessions and qualitative interviews on international user experience of website• Presented final draft to management team of 5 people, including CEO, CTO, CPO, and partners -
Audio Analysis And Quality Assurance InternSpotify - Boston May 2014 - Aug 2014Stockholm, Stockholm County, Se• Improved audio analysis & related machine learning techniques through tagging 500 audio tracks of objective audioproperties (tempo, beats per minute, key) and subjective concepts (energy, danceability, etc.)• Reviewed 100 data sets to verify accuracy of release, popularity, artist similarity and other types of data for customers anddata partners• Assisted day-of operations and social media of the New Musical Instruments Hackathon with 100 attendees, hosted atSpotify NYC -
Accounting, Merchandising, And Inventory InternLandau Jewelers May 2013 - Aug 2013• Analyzed sales trends of 64 locations and assisted in the preparation for the grand opening of 3 stores• Worked in Accounting, Merchandising, and Inventory departments to experience running an international retail business -
Website Development InternThe Hyman Group May 2013 - Aug 2013Created and managed the website and marketing efforts of a real estate company with over 100 rental property units across Pennsylvania
Lisa Bai Skills
Lisa Bai Education Details
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Boston CollegeComputer Science Concentration; Music Minor -
Copenhagen Business SchoolGeneral
Frequently Asked Questions about Lisa Bai
What company does Lisa Bai work for?
Lisa Bai works for Teladoc Health
What is Lisa Bai's role at the current company?
Lisa Bai's current role is Growth Marketing Manager.
What is Lisa Bai's email address?
Lisa Bai's email address is li****@****ify.com
What is Lisa Bai's direct phone number?
Lisa Bai's direct phone number is +141522*****
What schools did Lisa Bai attend?
Lisa Bai attended Boston College, Copenhagen Business School.
What skills is Lisa Bai known for?
Lisa Bai has skills like Java, Microsoft Excel, Sql, Microsoft Word, Html, Css, Accounting, Financial Accounting, Microsoft Office, Powerpoint, Marketing, Teamwork.
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