- Strategic direction, management of company growth, profitability and establishment of processes and reporting tools.- Brand repositioning, product development, development of marketing and communication tools- Management of operations and management of operational teams (btob sales, ecommerce, marketing, purchasing, production and logistics)- Establishment of new strategic partnerships

- Marketing and sales strategy for the brands of the Maison de Maa group (Majouri, Maa Althahab, Ist&Me)- Analysis of new brand development opportunities and associated business plan

Opening of the branch of Centdegrés in São Paulo, a creative agency specialized in Perfumes and Cosmetics brands. Main clients: L'Occitane au Brésil, O Boticário, Eudora, Quem Disse Berenice, Natura, Vult, Dominique Maison de Beauté, Nivea.- Perform strategic recommendations for the creation of new brands, products and shops: analysis of consumer insights and decryption of trends, production of brand platform, storytelling, naming, design concept, consumer and shopping experience, brand book and guidelines.- Steer operational design projects: brief, coordination of the creative teams and local partners, presentations to the client and projects follow-up.- Handle clients relationship, negotiate budgets and schedules, follow-up billing.- Manage directly 2 team members.- Co-lead the brazilian branch of centdegrés: opening of the branch, business plan, PR and communication plan, reports to the HQ.- Perform actions plans to develop the business activities: proactive projects for prospects, organization of fairs and events, attendance to local networking events.- Set up local partnerships with architects, constructors, printers and prototype makers.

Working for Centdegrés creative agency specialized in Cosmetics, Perfumes, Spirits and premium goods. Main clients: Pernod Ricard (Martell, Perrier-Jouët, Royal Salute), Yves Rocher (Dr Pierre Ricaud, Kiotis, Daniel Jouvance), Procter & Gamble, Etam Beauté, Diptyque, Coty (Davidoff), Bulgari fragrances.- Manage creative projects: brief and coordination of the creative time, analysis of brands, competitors and consumers’ expectations, definition of creative concepts, writing and presenting strategic and creative recommendations.- Handle clients relationship, negotiate budgets and schedules, follow-up billing.

Working for BETC Design creative agency. Main clients: Procter & Gamble, L'Oréal (Lancôme, Max Factor), Orange Telecom, Fnac, Grant's, Bacardi.- Handle creative pitches: brief, strategic proposals and creations follow-up.- Organize exhibitions, conferences and PR operations in France, Hong Kong and Shanghai.

Working for the corporate department of Carré Noir. Main clients: La Mamounia Hotel, Valeo, Adecco, SNCF, Château Lynch‐Bages.- Support creative projects: attend the briefing and the follow-up of creative team, carry out brand analysis and support the drafting of creative and strategic presentations.