Expanded role that is responsible for advanced analytics, business intelligence, forecasting, and reporting across business. Manage team of 9 individuals who are responsible for key findings that drive revenue, and improve EBITA

Manage a team of seven individuals that are responsible for maintenance of the CRM database, and all B2B and B2C marketing analytics. This includes tactical activities such as data constructs, campaign coding and reporting to more sophisticated activities such as customer segmentation, lifetime value, and media mix analysis/modeling. In addition, my current role has responsibility for online and offline vehicles.

* Leadership of display analytics at Staples US as well as all digital vehicles for Staples Canada* Manage cross-functional team spread across multiple geographies, including NYC and Canada* Responsible for preparing requirements, survey questions, and reading out on attitudinal/awareness surveys. Executed 5-6 survey a year focused on customer and market insights* Manage implementation of Adobe Insight for online to offline conversion and attribution modeling, merging Omniture SiteCatalyst, Dart/DoubleClick, Email Open/Click, and customer transaction data* Responsible for building Display database with cookie level information in house with MicroStrategy front end* $135K initial savings and 8hr/week in analyst time* Leveraged cookie level data to guide advertising agency and internal stakeholders on which display programs should be run throughout the year to maximize US revenue and margin* Implemented paid search geographic test in Canada to prove out incrementality of category specific keywords on retail sales. This was comprehensive A/B test that proved out investment

* Managed team of senior business analysts in retail marketing to develop customer insights for mass marketing vehicles (i.e. Circular, Email, Radio, and TV)* Provided guidance on business performance in each season, supporting strategic initiatives* Responsible for analytics for the Back to School Saving Pass, yielding increased “stickiness” of customers during a highly competitive season, thus driving incremental revenue* Made major improvements to MicroStrategy reports, resulting in 51% increase in volume. Thus freeing up analyst time to increase number of adhoc/analytic requests delivered

* Responsible for entire customer life cycle including: SOW, business requirements, database architecture/design, and implementation of reporting solutions* Worked on large business intelligence projects for biotech, high tech, pharmaceutical, and retail clientsKey projects:* Assisted Covidien in design, development, and deployment of tax reporting system built off Oracle Hyperion Financial Management* Instrumental team member on project for Astra Zeneca to generate standard monthly reporting off longitudinal data* Wrote PL/SQL procedures to generate adherence and incremental scripts data off Wolters Kluwer & IMS patient claim data* Built suite of Web Intelligence reports to asses effectiveness of marketing campaigns