A strategic message development and delivery consultancy helping corporations, candidates and non-profits build awareness and influence outcomes.

Developed an integrated sales and marketing function—establishing new brands and distribution channels to market the conferences, seminars, and knowledge products of the association. I also was responsible for the association's Annual Report and other regular publications. I was MHA's liaison to hospital and health system board members—creating government advocacy strategies for trustees at the state and federal level to influence public policies favorable to health care systems and hospitals.

Various positions and tactics ranging from image and brand management, public and media relations, government relations to employee communications. Everything I learned about how the world really works and how to be successful with the media I learned by working at Gillette and being mentored by exceptional leaders.