Lisa Bauer Email & Phone Number

Greater Minneapolis-St. Paul Area

• Leverage data and analytics to interpret and identify key actions, opportunities and innovations to drive results and improve site performance. Communicate performance to key stakeholders in a timely manner.
• Partner with Creative and Product teams to develop and enrich content for products, categories and landing pages.
• Work cross-functionally to build out a customer-friendly, competitively landscaped and personalized shopping experience.
• Collaborate with the Marketing and Home division Merchandising teams to execute promotional plans and advise on the optimal placement to drive traffic, engagement and conversion.
• Partner with Marketing and Operations teams to align site content, testing, promotion and multi-channel marketing calendars, ensuring all promotions and tests are executed flawlessly.

Greater Minneapolis-St. Paul Area

• Planned and executed all weekly site content refreshes, ensuring all content aligned with brand guidelines and product assortments.
• Interpreted and actioned results from web KPIs to promote sales, conversion and customer satisfaction.
• Developed and drove a promotional strategy for the Fashion division, staying within the forecasted discount budget and adapting to the evolving sales environment.

Greater Minneapolis-St. Paul Area

• Involved in the evolution of the new Site Merchandising effort and adapted to high-level strategy adjustments.
• Maintained and enhanced web shop-ability to improve the customer experience and drive sales.
• Supported Site Category Managers across all Merchandising Divisions.

Greater Minneapolis-St. Paul Area

• Obtained all required product information from merchandising and vendor partners, input data into product databases and followed-up on all missing and overdue content.
• Enhanced product content received from external sources to ensure optimal search and browse capabilities, as well as brand guideline adherence.
• Followed standardized procedures for content creation and maintenance; provided ideas and solutions for process optimization and customizations across product categories.

Edina, Minnesota

• Generated sales by engaging with customers in a positive and welcoming atmosphere.
• Made recommendations based on personal style, products, offers and promotions.
• Maintained a friendly, neat, and safe working and shopping environment by adhering to brand standards and values.

Greater Minneapolis-St. Paul Area

• Initiated and completed article setup and maintenance for seven Apparel and Accessory categories engaging vendors and cross-functional team members.
• Acted as a liaison between the Target Sourcing Services (TSS) Product Manager,Buying/Merchandise Planning Team, Target Imports, Target India and TSS overseas offices for import transportation issues and product.
• Coordinated sample tracking with other Specialists for marketing efforts.

Greater Minneapolis-St. Paul Area

• Executed item set up data entry and management of product detail for organizational use.
• Owned product sample ordering and coordination for timely delivery.
• Served as resource for the coordination, execution and communication of overall product information and detail for: Customer service, Media Production and Programming, Marketing and Legal.
• Communication and execution of product level information with vendors.
• General administrative tasks for category and team.
• Support inventory purchase order process through data entry, maintenance and tracking.

Ames, Iowa

• Provided customer service to all club members and guests during normal business hours and events
• Created weekly schedules for optimal staff coverage, ensuring the highest level of satisfaction
• Coordinated the staffing and logistics, and handled large sums of cash for special occasions
• Calculated monthly inventory

Sandpoint, Idaho

• Participated in product life cycle; initial merchandising strategy, design concept, assortment building and planning process and allocation
• Analyzed daily, weekly, monthly and seasonal sales; communicated findings to cross-functional team
• Completed seasonal competitor analysis and tracked weekly competitor email trends
• Collaborated with cross-functional partners to ensure clear direction for product execution
• Maintained and updated retail databases and spreadsheets

• Represented various manufacturers and promoted sales of their product lines at industry trade shows
• Attended Fall trade shows in Chicago, Boston and Las Vegas
• Established relationships with buyers to provide more personal recommendations
• Wrote and reviewed customer orders for accuracy and efficient processing

Bachelor Of Science (B.S.), Apparel Merchandising And Marketing

Activities and Societies: Habitat for Humanity, Intramural Volleyball, National Society of Collegiate Scholars, YMCA Y-pals Mentoring.

Education record