Lisa Bernier Email and Phone Number

- Consultant on executive communications for organizations looking to increase brand reputation and awareness, specializing in social impact, DEI and thought leadership - Advise on program building and effective, results-first systems for employee and volunteer engagement around DEI, ERGs & community involvement- Create purposeful content strategy for mission-first brands and companies, including strategy and execution on 360 cause marketing campaigns- Build on current social impact strategies, edit and write impact and/or ESG reports- Connect companies and initiatives to social impact & DEI organizations and experts for trainings, partnerships and campaigns- Advise on external and internal communications, particularly around connecting external and internal stakeholders to an org's thought leadership, mission, and brand

- Develop and execute strategies for executive and company content for brand awareness and GTM opportunities, building cultural relevance and inspiring long-term success in the business- Create and curate an editorial approach around content for internal and external audience (including but not limited to: employees, board of directors, industry leaders and creators)- Ensure CEO and CEO's Office is on top of all communications by drafting written content elevating CEO's profile, including thought leadership opportunities- Partner with Executive Assistant and Chief of Staff to prepare agendas, meeting materials, track action items and program manage follow-ups- Partner with cross-functional leads on corporate comms strategy and program management - Execute on other special projects as needed

Facilitated and coordinated company wide strategic communications, including management transition, business strategy, All Hands, and annual goals for the company Advised leadership on DE&I communications and strategic messaging externally and internally Partnered with ERG leads on external and internal content + communications on employee led ERG initiatives Ghostwrote for C-suite for internal and external messaging as needed and provided media coaching Created 5 year strategy and roadmap for ESG compliance for the company Designed and communicated all social impact strategy and initiatives internally and externally Led overall SI strategy including management of cross-functional teams to formulate, organize and oversee projects, external campaigns, partnerships + objectives to ensure cohesionLed and managed multi-city activations in 5 main markets for social impact media, press + content campaigns Managed program budget of 1 million by assessing performance re: quarterly KPIs Managed network of 1,000+ non-profit, NGO and community org partners, leading co-branded digital + social campaigns

Identified new storytelling trends in media content and distributionAnalyzed data and devise content campaigns cross-platform for various ventures to help test new content formatsLead teams re: conception of content and social campaigns for brand reach and affinityLeveraged video production and content to garner millions of views and high engagement ratesWorked with partnerships on conception and execution of native branded content advertising campaigns for external partners

Wrote lifestyle NYC-centric pieces for the blog • Worked with editors on SEO, social virality and community engagement

Wrote and edited for various clients re: content marketing purposes, researched relevant trending topics appropriate to clients needs to incorporate into content

Produced + pitched galleries + social media assets for sites under the CBSi umbrella such as CNET, ZDNET, Tech Republic and Gamespot

Wrote content for Features, focusing on subjects where lifestyle, A&E and tech crossed • Worked with editors on SEO, social virality and engagement • Performed research and interviews

Wrote content for A&E from an identity POV • Promoted content on social media channels to optimize posts • Worked with editors on SEO, social virality and post community engagement

Wrote email, website and social media copy for international non-profitOversaw development of international initiatives involving microsites, online museums, andemail campaignsAssisted Syrian grassroots journalism conference in Istanbul, Turkey

Coordinated between professors and students on institute wide communication projects and eventsAssisted Events Manager in planning and programming media elements for conferences, workshops, and intradepartmental community events Wrote email, website and social media copy for WEAI, aimed at promoting events, updating university news, and fostering understanding and dialogue around East Asian politics and subjects Handled copy editing and distribution of annual report•Oversaw copy-editing and production coordination of the 2013 Annual Institute Report •Connected external press requests to the appropriate Institute contacts

Answered press line and press email and forwarded to the correct contactProofread internal and external communicationsUpdated press database

Created features, listicles, news posts, curated content, reviews, interviews and galleries with SEO and shareability in mind (assigned and pitched)• Wrote for various verticals, specializing in Identity, Tech, A&E & Trending News

Answered main line and email and forwarded to appropriate contactsPulled daily press clippingsUpdated Memorial Exhibition databaseBuilt infrastructure for call directory when Memorial opened to the public