Responsible for developing marketing strategies and goals, managing integrated marketing communications campaigns, planning and promoting events, updating social media on various platforms, writing and designing company communications, analyzing lead generation metrics, coordinating advertising and media, attending trade shows and networking events, overseeing accounting, including payroll, a/r and a/p, and supervising a business intern.

In charge of managing key health and welfare accounts for medium to large-sized companies across the United States. I created and presented marketing results, renewals, and year-end data to the Human Resources Director and CFO of these companies, as well as presented medical, dental, vision, and auxiliary benefits to their employees. Additionally, I negotiated rates and benefits with the insurance carriers to meet my clients needs.

As a student worker, I assisted the Program Director with marketing research projects and data analysis. I designed department communication materials, including newsletters and flyers. For the Operation Impact program, I assisted with class enrollments and various requests for students living internationally.

I worked side-by-side with the Marketing Coordinator on projects for Interscope Records.