A dynamic leader with extensive experience across multiple marketing channels, including Social Media, PR, Partnerships, Brand Strategy and Content Creation. Proven track record of driving impactful brand initiatives, such as spearheading a comprehensive brand reset and successfully restructuring and growing teams. Led creative collaborations and managed digital strategies to ensure alignment with organizational goals, while overseeing budgets and third-party partnerships. Achievements include a 105% increase in social media followers and a 54% boost in engagement through a successful Out-of-Home campaign.

A strategic marketing leader with expertise in influencer program development, revenue growth, and team management. Successfully launched and led Castore’s first influencer program, driving a 141% revenue increase during Black Friday. Managed key brand-athlete relationships and executed cross-functional activations to boost brand exposure and revenue. Collaborated with major wholesalers to drive a +34% increase in Average Order Value (AOV) and provided detailed commercial performance reporting. Pioneered a ‘social-first’ strategy, growing the brand’s TikTok presence and enhancing engagement across emerging platforms.

Part-Time, Non- profit volunteer role to help amplify the Dyslexia Association of London Community and to offer aid through social platforms to those suffering with Dyslexia.

- Responsible for a £20M+ global influencer programme contributing over 40% to total clothingsales participation.- A 360 role which covers sales performance, content (used across key channels including CRM andpaid social), events and influencer activations- Stakeholder management globally working with all 8 of our regional teams including UK, Americas,APAC and Europe- Whilst growing the programme by 2733% YoY - managed to maintain a CAC of sub 20% and a COSof sub £20- Influencer management through the execution of campaigns and cross - collab's- A gen-Z first approach from social platforms (e.g. TikTok) to creative concepts- Driving lifestyle model acquiring talent from beauty, fashion and athleisure industry's.- Leading the recruiting best in the best talent across my priority regions, global but localisedapproach.-Communicating and collaborated with all channels to successfully launch influencer campaignsand product launches.

- Owned & led Tier 1 recruitment securing the majority of performance based influencersalong with content creators.- Grew the influencer programme from 15 to over a 100 which saw the channel +447%YoY gross revenue.- Built strong relationship between brand and talent through briefs, content/productdirection and execution.- Grew a strong community by building on perks and experience online duringcommunity. Found new & exciting ways to incentivise.- Secured & selected talent for gold tier campaigns across nutrition & clothing.- Planned and co-ordinated online influencer activations through COVID.- Drove influencer integration on all brand shoots and campaign helping tell our influencer stories within the brand.

In Summer 2019 I was successful in landing a Marketing Internship in Wuhu, China for an International Language Centre. My internship lasted 2 months from the 27th of June to the 27th of August. This internship was mainly focusing on Social Media growth for the company as they are marketing to Chinese clients but recruiting from the UK. My duties entailed firstly learning Chinese language and business culture, I had to research and learn first hand the huge differences from Chinese social media and how it is implemented day to day. Using this knowledge & understanding the Chinese business model I was then able to create marketing drives and campaigns for recruitment, only using Facebook for organic growth. I completed my ‘Blue Sky Project’ (an internally useful document of thorough research able to present to the Chinese board of stakeholders of an area of the company that is not being utilise) on the Western approach VS Chinese to Facebook. This internship was life changing for me, not only did it give me huge knowledgeable insights into the Chinese business market, a new perspective on culture but I new found send of my myself. I was completely out my comfort zone since day one, as before leaving I knew none of the language, culture, city and no one out there. This once in a lifetime experience has further excelled my leadership, team working and problem solving skills immensely.