• Evaluate, manage and promote Business Partners programs to increase membership, maximize revenue and enhance benefits to participating partners • Evaluate, manage and promote recurring donor programs, Sunrise Club and Club 12, to increase membership, maximize revenue and enhance benefits to members • Provide assistance and support with Special Event Production and Coordination including managing event processes, coordinating meetings, preparing and monitoring event budgets and creating event reports \• In concert with the Director of Development, create annual fundraising plan, timeline and budget with clear fundraising targets and marketing goals. • In concert with the Director of Finance and the Director of Development, prepare and submit an annual Development budget, inclusive of marketing and public relations budgets • Develop and maintain strong professional relationships with current and prospective individuals and business supporters. • Build effective partnerships with Associates, volunteers, Board members and community members.

Here, I launched and administered freelance marketing services as well as built websites to drive brand awareness and business growth.► Established content calendars to manage promotion of events, specials, email newsletters, and printed materials.► Implemented strategic fundraising plans for non-profit organizations and individuals to raise money.► Maximized client engagement, reach, and website traffic by developing innovative content for social media platforms.► Continued to manage TCWR’s advocacy program and served as an on-call advisor for related projects.

I provided leadership and direction for key communications and PR initiatives of varying complexity, overseeing status reporting and stability of projects.► Served as project manager and program liaison for the California Department of Public Health.► Implemented project management processes and methodologies to ensure projects are delivered on time and within budget while adhering to quality standards that meet stakeholder expectations.► Established project plans and teamwork assignments, directing and monitoring work efforts daily.► Identified resource needs and performed quality reviews, escalating any functional, quality, or timeline issues.► Created content for social media, web, emails, and educational materials.► Tracked key project milestones and adjusted project plans and/or resources to meet the needs of stakeholders.► Assigned as liaison for the Safe School’s team, CA Notify, and VA58.► Dispersed emergency communications as well as distributed weekly eblast/newsletter.► Coordinated communication with all areas of the CDPH that impacts the scope, budget, risk, and resources of the work effort being managed.

As the Communications Director, I devised and implemented digital and print content strategies for a nonprofit animal rescue organization while guiding communication between the refuge and its supporters.► Hired, trained, and supervised five employees, providing leadership and direction over website content, email communications, print media, content calendar, department budget, fundraising goals, and social media functions.► Collaborated with President, VP, and leadership personnel to coordinate communication efforts for events, fundraisers, and emergency needs. ► Devised annual digital and print communications calendar.► Planned, proofed, and produced the company’s quarterly bulletin, incorporating the addition of eight pages and securing a 42% increase in newsletter income.► Championed a 310% increase in online revenue through program development, social asks/fundraisers, and email campaigns.► Attended weekly, quarterly, and annual meetings to develop and monitor budgets.► Drove a 204% increase in website traffic, redesigning and maintaining a modern website design with engaging content, improved navigation, creative blog content, and social promotion initiatives.► Expanded online donations in 2020 during a national crisis (Covid-19) by 259% in comparison to 2019.► Partnered with other national sanctuaries to develop an advocacy program to support the Big Cat Public Safety Act.► Achieved an annual revenue increase of $1M over four years through donor development, content creation, campaign strategies, and other programs.► Played an integral role in passing the Big Cat Public Safety Act in December 2022.

In this role, I developed marketing content to facilitate the purchase of vehicles, including taking photos, maintaining social media accounts, and updating website inventory.► Integrated a social media strategy to engage potential customers and connect them to sales professionals, creating giveaway promotions during summer sales events.► Revamped the company website and optimized content to achieve growth objectives.

(CLOSED PERMANENTLY) During my tenure at Centerstage Bar and Grill, I assessed the organization’s marketing and public relations strategies while evaluating effectiveness and optimizing delivery.► Established websites for both the music venue and radio station to develop a strong digital presence.► Performed photography/videography services during events and managed social media channels to drive awareness, doubling the company’s social following within four months.► Increased food sales 62%, implementing on-site and digital marketing strategies for daily specials, event food combos, and new food item launches.

As a Reporter and Photographer, I researched, pitched, and composed 7+ impactful stories each day for a small community newspaper.► Attended events and interviewed parties, delivering award-winning coverage of developing stories within Carrol County.