Lisa Brock Email and Phone Number

• Manage end-to-end development and implementation of eMail and SMS campaigns in alignment with overarching ecommerce marketing strategies• Execute efficient segmentation practices to maximize campaign effectiveness and achieve forecast goals• Optimize CRM Key Performance Indicators (KPIs) while upholding AG Jeans’ brand vision and storytelling initiatives• Demonstrate proficiency in diagnosing and resolving deliverability concerns, ensuring maximum campaign effectiveness and audience reach• Oversee management of acquisition initiatives, encompassing the orchestration of paid digital campaigns across diverse channels such as Google, Meta, and other key platforms• Maintain budget file to to align efficiency targets, forecasting and optimize spend allocation for maximum ROI• Maintain up-to-date knowledge of industry best practices, tools, and metrics to stay ahead of evolving trends• Foster positive relationships with internal teams and external vendors/agencies to ensure timely campaign delivery and effective resource management• Establish a high level of trust and credibility, driving effective collaboration and alignment across cross-functional teams

• Executed sales/marketing strategies, partnerships and collaborations while driving consumer acquisition, retention and revenue growth across all marketing channels including affiliate marketing• Produced KPI reports for all operational functions to identify cost reductions and present to senior leadership• Managed and optimized customer service, returns and consumer reviews platforms• Managed and analyzed inventory levels for cost effectiveness while executing forecasts • Organized and managed retail popup marketing events to drive brand awareness• Developed strategic promotional campaigns to drive revenue while monitoring consumer insights• Oversaw direct reports and mentored peers within marketing, sales and customer service teams• Managed and optimized operational master calendar to hit key milestones and objectives• Evaluated services/partnerships and negotiated contracts with 3rd party vendors and suppliers• Implemented and managed 3PL fulfillment and manage global logistics provider for importing goods• Developed/maintained productive, effective, and professional relationships with peers, superiors, vendors and others

• Managed entire sales operations complexities of the entire wholesale channel (inc. Key & Independent accounts)• Supported GM/Director of Sales, Core/Specialty National Sales Manager and Key Account/Independent US sales reps• Managed special needs of key accounts for Special VAS, Drop Ship, EDI, season set ups, B2B portal, including onboarded new retail accounts• Managed partnership contracts, ensuring compliance with agreed terms and conditions while working closely with legal and compliance teams to address any contractual issues or revisions.• Assisted with marketing strategies outlined in partnership agreements to achieve mutually agreed-upon objectives while collaborating with cross-functional teams to ensure seamless execution of partnership initiatives.• Worked with and built cross-functional relationships within Sales, Sales Management, Marketing, Customer Experience (CE), Integrated Planning (IP), Merchandising, Finance, IT and the Distribution Center (DC) to ensure daily efficiencies• Managed inventory trends to maximize sales and promote healthy business growthManaged entire order book while capturing rep SKU forecasts and analyzing sell-through/industry reports• Created strategies for sales leaders to execute seasonal/quarterly/annual goals

•Managed the sales operations complexities of the customer base while supporting the GM/Director of Sales, Sales Management and US Sales Reps that achieved $50M in annual wholesale business•Supported special needs of key accounts for Special VAS, Drop Ship, EDI, season set ups, B2B portal, etc.•Managed entire order book while capturing rep SKU forecasts and analyzing sell-through/industry reports•Created strategies for sales leaders to execute seasonal/quarterly/annual goals•Managed partnership contracts, ensuring compliance with agreed terms and conditions while working closely with legal and compliance teams to address any contractual issues or revisions•Assisted with marketing strategies outlined in partnership agreements to achieve mutually agreed-upon objectives while collaborating with cross-functional teams to ensure seamless execution of partnership initiatives•Worked with and built cross-functional relationships within Sales, Sales Management, Marketing, Customer Experience (CE), Integrated Planning (IP), Merchandising, Finance, IT and the Distribution Center (DC) to ensure daily efficiencies •Trained and developed the skills and talents of the Sales Operations Coordinator by managing their daily priorities and monitored for quality/progress while providing appropriate guidance and feedback•Utilized skill sets and knowledge of the business to exercise effective problem solving in complex situations•Referred as the brand’s operational expert to guide key meetings, brand conference presentations, sell-in seasons, etc.•Managed team promotional budgets. Worked with Sales Management, Marketing and Finance to set yearly/quarterly budgets for sales management and sales rep/customer usage•Worked with Sales Management, Marketing and PLM’s to create seasonal catalogs as a sell-in tool for the reps•Traveled to trade shows for setup & tear down, worked events and visited key accounts for support and insights

• Primary support for Southern Regional Sales Manager with necessary projects overseeing $30M annual wholesale business.• Maintained daily, weekly and quarterly sales visibility reporting to sales management.• Onboarded set up for new sales reps/agencies to train on systems and policies and procedures.• Allocated and track yearly promo budget for sales management and sales force.• Trade show point person for appointment scheduling, samples, catalogs, promo giveaway, including set up and tear down for each regional trade show.• Ran monthly in-house brand clinics for core shop owners and managers. • Responsible for seasonal set up and maintenance in Hubsoft sales portal.• Processed new account set up through sales management, vendor compliance and credit department for independent accounts.• Managed in-house samples for sales meetings, trade shows and showrooms.• Coordinated salesmen samples and catalogs for the domestic sales reps.• Processed sample style out requests for key customers.• Worked closely with Vendor Compliance and the Credit Department to maintain up to date customer master file.

• Supported VP of Sales and Marketing Manager with necessary projects.• Processed salesmen sample requests and shipped to customers’ desired location.• Procured marketing promo items to team riders and special events.• Prepared and participated in seasonal tradeshows. • Assisted with annual sales meetings and coordinated team building events.

• Contacted retail customers on past due invoices and/or unpaid freight charges.• Processed daily invoices via AS400 and EDI.• Reconciled charge backs.• Issued credit memos for returns, refusals, discounts and customer allowances.

• Prepared and analyzed weekly activity reports.• Assisted with various marketing events and coordinated special projects.• Managed partner database while maintaining accuracy and confidentiality.• Coordinated meetings, managed conference room scheduling, greeted guests while answering incoming calls. • Compiled employee expense reports and reviewed for accuracy before submitting to corporate. • Arranged domestic and international employee travel.

• Provided administrative support primarily to CEO and secondary to CFO and sales management.• Assisted with new product catalog, processed sample requests, updated inventory reports, entered purchase orders/invoices, and managed ordering status with manufacturers in China.• Worked directly with high profile vendors: Hot Topic, Urban Outfitters and Wet Seal.• Maintained client and vendor database, organized files and streamlined internal processes for efficiency.

• Consulted with clients and helped them refinance or purchase property, evaluated applications, and reviewed credit history to determine best loan product for their budget. • Worked closely with the client, banks and escrow team while managing loans from initiation to closing.

• Managed & maintained reporting for “end of lease” products.• Constructed client contracts and ensured all documents were accurate. • Supported sales team of five with purchase orders, follow up calls, filing, etc.

• Maintained distributor/manufacturer relationships within the eCommerce/computer industry.• Managed inventory levels and analyzed fulfillment fees via EDI system.• Managed launch of new distributors while working closely with customer service department and IT.

• Documented policies & procedures manual and trained customer service center of one hundred.• Managed and coordinated merger of www.reel.com customer database.