Worked with an Agile project team and key stakeholders to rebuild and deliver user centred web application within project timeframes and objectives. This involved:▸ Working closely with project stakeholders to define and understand user needs and business goals, and to look at the competitive landscape.▸Collaboratively working with product manager and development team to create the most intuitive and improved solutions for the users.▸Translating requirements into use cases, user flows, wireframes, high-fidelity designs, and prototypes that drive intuitive user experiences.▸Designing and delivering low fidelity to final designs for desktop, tablet and mobile according to the company's brand guidelines and design system.▸Creating and contributing to the company design system in Figma.▸Iterating designs and prototypes rigorously based on user, team, and stakeholder feedback.▸Writing detailed UX/UI notes for hand over to the development team, and to provide and receive feedback.▸Creating prototypes and presenting to stakeholders and project team for feedback.

Collaborated closely with the product management team to define, validate and translate product requirements into simple, well-crafted features that meet business goals and customer needs.Translated requirements into user flows and wire-frames, designed user-interface, and created prototypes that lead to intuitive user experiences and solutions for a wide range of devices using Figma.Drove all stages of the design process of a few new product features, which included applying the existing design system and behaviour patterns.Developed user empathy and identified user problems through customer surveys, workshops and focus groups to improve existing features, drive feature adoption and identify new opportunities to grow the business.Iterated designs and prototypes rigorously based on customers, team, and stakeholder feedback.Created prototypes and written detailed documentations to hand over UX/UI design details to the development team, and provided feedback on their work.Worked within time and technical constraints to find viable customer-driven solutions.Presented and demonstrated prototypes to customers, stakeholders, and company-wide monthly briefings.

Some recent work...ENGINEERING & LOGISTICS STAFF CORPSDesigned and project managed a user-centred, mobile responsive website to increase their digital presence and to allow potential candidates and interested parties to easily find information about the organisation.SOCIETE GENERALEDelivered numerous projects for various departments from branding, events, reports, presentations to sales and marketing materials in both print and digital. Under tight deadlines and managing several projects at the time. This resulted in an extended contract.AWAKE & BAKECreated the brand identity for this startup, which included logo design and style guide, applied to the website and marketing collateral. Led to more people signing up and raising their profile.FIRST AID NURSING YEOMANRY (PRVC)Designed print and digital publications, social media content, leaflets, and presentations for member updates, marketing, and training purposes. Helped raise the charity's profile.BANKS SADLER Designed event pitch proposals in collaboration with their production and logistic teams for digital submission and face-to-face presentations. Contributed to winning the projects.Delivered branding and collateral for their client’s Christmas and Business Event from concept through to completion as the Sole Designer.

Directed an in-house team of designers, production staff, and freelancers, which involved providing creative direction, design delivery, project resourcing, quality and financial control, project management, and building client and supplier relationships. This contributed to the company achieving its annual growth targets and the desired NPS from clients. Clients included: M&S, Aviva, Lloyds, Amex, Camelot, Nutricia, Balfour Beatty, BP, Nokia.