Lisa Cadan Email & Phone Number

Providence, RI

Poughkeepsie, New York, United States

Secured three grants for nonprofit, mobile, arts organization that provides free art classes to children, seniors and persons with disabilities. Continue to offer pro bono services for marketing strategies and art project programs.

• Owned the sales and retention cycle for local small business and regional advertising accounts. Conducted needs assessments to determine advertiser objectives, generate ideas and proposals, present recommendations.
• Worked collaboratively with cross-functional teams to brainstorm/create personalized products and services.
• Met with individual clients at appropriate frequencies to review schedules, reports for ROI, budgets and to create new strategies.
• Strategized and invested in increasing online awareness/reach for EBMG and notable staff via online platforms to increase product offerings.
• Analyzed and interpreted key sales metrics and developed strategies to reach sales success.

Swansea, MA

• Achieved top organic search engine rankings via on-site content for MA-based representative payee organization.
• Streamlined workflow process via PowerPoint presentations for client education and digital client intake forms.

Bristol, RI

• Developed and executed internal and external sales & marketing strategies for local health club chain.
• Managed internal and external communications, and created policies, for the safe re-opening of their health clubs in a COVID environment.
• Increased online lead generation by 50% via SMS/text marketing, SEO, PPC and Web site improvements
• Contributed to marketing, fundraising and event logistics for the American Cancer Society’s Pedal to End Cancer ™ (formerly Spin for Hope™). TFC consistently the top N.E. fundraising club.
• Managed production of company website. Oversaw graphic designer, programmer and photographer.
• Managed local PPC and remarketing campaigns.

New York, NY

Reputation management, and creation of social media presence, for legal and finance clients of agencyspecializing in brand storytelling and sales process efficiencies.Gained ownership and consolidated online social media and business listing assets

• Manage Social media, Search Advertising SEO for prominent New England Personal Injury Law Firm.
• Achieved top rankings on major search engines for competitive keywords via on and off-site SEO initiatives.
• Managed local, regional and national PPC campaigns for highly competitive legal industry keywords.
• Grew Facebook followers/likes from 200 to over 20,000.
• Increased trust and reputation through weekly blog posts covering USA product recalls.
• Creation, and analysis, of Google Analytics reports for website performance, improvements and campaign ROI.

Haverhill, MA

• Strategized and executed a variety of digital marketing projects for clients of boutique marketing & design firm. Clients: The Rendon Group, MassINC, Department of Public Health, Regina Villa Associates.
• Improved agency clients’ SEO via on-site and off-site initiatives.
• Project management of agency client’s legal presentation that resulted in one of the largest personal injury case settlements paid out by a shipping company.

Managed client SEO, PPC campaigns, public relations and email marketing for clients of Bristol, RI design firm. - Decreased client SEM spend by 15% and increased conversions with targeted keywords by 25%.- Created monthly ROI reports for SEO and SEM, reviewed with clients for strategy and website changes.- Clients: Newport Convention and Visitors Bureau.

• Planned, managed and executed public relations and marketing initiatives both online and offline for start-up ecommerce company that facilitates the buying and selling of ad space in print newspapers & magazines via.
• Earned top Google search rankings for competitive keywords and industries via on-and-offsite SEO initiatives
• Managed national Google PPC campaigns.
• Highlighted owner expertise and company products via earned and unearned media. Press releases, articles, blogs, radio/print interviews and speaking engagements.

Actively sought new business and assisted in product development to create new revenue for publisher of seven weekly newspapers, travel guide and 20+ specialty publications.

New York, New York, United States

Reported on consumer website behavior resulting in actionable strategies, for editorial and marketing that resulted in improved conversions, for Barnes & Noble's ecommerce website.

Norwalk, CT

- Coordinated trade show and meeting logistics for sales team ecommerce computer reseller.- Coordinated company events including giveaway nights at the Bridgeport Bluefish, company parties and an originally scripted theatrical presentation in a movie theatre.- Wrote product descriptions and supported marketing department with adhoc projects.

Nyack, New York, United States

Managed trade show exhibit logistics at over 50 international exhibitions annually for internal clients at publisher of trade magazines for the restaurant and retail industries.

Designed and installed window, in-store displays for regional and national retailers; Cosmetics Plus, Macy’s, Lord & Taylor and Saks Fifth Avenue.

Bfa, Fine Arts

High School Diploma