I started working with businesses in September 2018 to help them profit from their customer relationships. The idea is that if a businesses can focus on their customers, gain understanding and insight around what they value & want then I can support them to make the best marketing decisions going forward and pull together a profitable strategy. I offer a different kind of marketing support - not just jumping onto the latest digital platform that's available and because everyone else is, but listening to customers and finding out what channels and communications they really take notice of, then implementing solutions to accommodate and build on this understanding.

I have supported the business with various administration tasks including development of newsletters, email campaigns and event organisation.

I was responsible for the development of a strategic marketing and business development plan in line with corporate aims and objectives, and driving this forward to achieve the desired outcomes. This included:• Development, planning and management of targeted events to key audiences (300 each year across the North) and the appropriate communications to drive awareness, attraction and engagement with the organisation to drive student numbers and add value to decision making• Addressing varied stakeholder groups both internal & external including corporate clients, widening participation audiences and young people to drive attendance at events• Relationship building with local media and social media activity to promote events and local visibility• Managing a team of marketing assistants to co-ordinate events and responsibility for briefing and updating tutors to represent the organisation externally • Responsible for management and development of a dedicated referral system to ensure effective follow up and priority handling of queries brought in from events (15K nationally)

Management and development of promotional strategy and responsibility for implementation to key deadlines.• Liaison with agencies to develop collateral including TV & radio adverts, e-media and direct marketing campaigns• Responsible for driving of new loyalty initiative through the organisation to encourage client retention resulting in a 30% increase in donor frequency• Managing internal communications including newsletters and the annual report

Counselling small business clients and advising on promotional strategy, customer service and brand development as well as providing focused marketing support to various divisions of the organisation.

Main responsibility for customer account management in small business software training company including key exhibitions and trade shows.