- Responsible for executing seasonal design direction & brand strategy concepts for all studio ranges including dance, yoga and casuals. - Creating hand sketches, digital illustrations, inspirational material & technical design packs to translate design concepts to directors & cross functional teams.- Gaining expertise by researching & interacting with the consumer through focus groups, visiting performance schools & attending conventions to validate & inspire creation.- Identify innovative concepts, materials & manufacturing processes- Collaborating with key partnership account Les Mills to deliver design strategy & seasonal direction

Designing pinnacle women’s performance apparel for the Reebok Studio range.- Presenting key seasonal design stories & concepts to cross category teams & creative directors.- Create illustrations, sketches, mood boards & technical design packs to translate concepts to cross- functional categories. - Researching current trends, innovative materials, construction techniques & competitive markets.- Mentoring apprentices

Multi-Product designer working within Ladies, Men’s & Childrenswear. - Research, planning, & designing of a full collection from conception to the final product- Preparation of the seasonal & fabric colour concepts- Working firsthand with the company's Chinese and Indian manufacturers. - Approving garment fit specifications, labs dips & strike offs. - Present design concepts and range plans to buying teams.