» Responsible for Transient and Group Business in an upscale, independent hotel with room revenues of $18M+/year» Market oversight for Entertainment, Fashion, Commercial/Film production, Publishing, Automotive, and Sports market segments, including top-producing corporate accounts » In-market development of key international feeder markets to include the UK, France, Canada, and Australia, the latter resulting in double-digit room night growth YOY » Focused on the creation of long-term relationships with key industry contacts, including producers, directors, agents, film executives, publicists, large event promoters, creative teams, stylists, designers, travel managers, and celebrities

» Managed more than 30 core corporate accounts in the Entertainment, Commercial/Film Production, Financial Banking, Legal, Medical, and Sports market segments» Expanded Film Studio initiatives, grew overall Entertainment revenue production by 50% in 2011, and recruited an additional $500K of incremental group business within the first twelve months» Strengthened relationships with travel managers and agents, studio executives, publicists, personal assistants, and heads of production through sales calls, site visits, trade shows, events, and familiarization (FAM) trips

» Progressed to managing sales and distribution strategies for the opening of Crescent San Francisco and served as Acting Hotel Manager and onsite Executive Team Lead for the Crescent Beverly Hills» Completed the annual sales budget, revenue goals, and growth strategies for the Fashion, Entertainment, Studio, and Advertising production» Collaborated with the PR team for on-site event activations, package creation, FAM trips, and celebrity guest management» Expedited online travel agency (OTA) relationships, created marketing campaigns, promotions, and incentives, handling revenue management, website administration, and GDS