Why I started Jenifry ?Being an avid lifestyle follower, I started trying various categories of ethnic clothing available across various verticals and found great potential in some of them. But slowly and gradually I came to a point of saturation where there is a huge gap in the consumer taste and quality-design. While I was dealing in export brand surplus garments, had no way to fill this gap. It became quite impractical for me to utilize this loophole and convert it into a potential venture.Meanwhile, professionally, I was lucky enough to be a part of a clothing manufacturing business and had an excellent experience of having to deal with trends, interests, behaviors, challenges in the clothing line of business.My point of expertise co-coincided with my passion for the clothing business!I decided to throw in the towel on my ravishing ethnic designs and patterns needed to offer the ladies once and for all, for the sake of myself and the pretty and charming women all around the globe. Fashion is everywhere and women are always ready to either throw away or follow trends. Perhaps many of them have tried and left it midway, and I want to make sure, my FASHION has substance, inspiration, fun, and motivation for everyone to stay sassy and keeping pride in sharing it on the wall with others in the A` LA MODE community, family and friends, and to keep influencing others.JENIFRY is one of the most admired ethnic fashion brands in India and overseas. Jenifry, LOVED FOR STYLE stands true to its name. The brand has been named after a royal queen who never settled for her turnouts, wardrobe, and accouterments. The mix-and-match range has a very contemporary delicacy, and the kurta-palazzo range is very ethnic, defined by an Indian crafted look, hand-block prints, and vegetable dyes. Indian handlooms with traditional embroideries and other techniques are applied in producing the fabrics.Managed under Dinanath Enterprises named after Late. Mr. Dinanath Das provides an ecosystem that brings together the resources and delivers the best of artistry, handiwork, and craftsmanship to the consumers.