Lisa Daugherty Email and Phone Number
Marketing Executive with 20+ years of experience in the medical technologies industry, specializing in go to market strategy, upstream product development, product launch, and rapid growth phases. Ability to develop marketing strategies, conduct market research, position the brand, and drive modern marketing campaigns that achieve explosive revenue growth. CORE COMPETENCIES:• Marketing Strategies Development • New Product Launch• Voice of Customer Research• Market Trends • Value Creation• Media Campaigns• Multi-Channel Marketing• Market Share Growth• Cross-Functional Collaboration• Data & Budget Analysis • Organizational Leadership
-
Chief Marketing And Commercial OfficerMdtr, LlcAustin, Tx, Us
-
Chief Marketing OfficerKaravel 2023 - PresentAustin, Texas, UsA medical and consumer 3rd generation family-owned local small business, specializing in custom pedorthic products and services, high-quality athletic and lifestyle footwear, and highly trained expert biomechanical fitting services. Serving as head of marketing, sales management and revenue growth strategies, and organizational structure.
-
Chief Commercial OfficerSenseye, Inc. 2021 - 2023Austin, Texas, UsA neurotechnology software as a medical device (SaMD) company with specializing in brain biomarker diagnostics and remote physiologic monitoring, delivered via mobile device utilizing artificial intelligence AIDeveloped and led upstream and downstream marketing strategies, reimbursement and market access strategies, clinical studies management, scientific advisory board creation and management, external stakeholder communications, company branding, and early account insights and potential partnerships. -
Vice President MarketingEm Device Lab, Inc. 2020 - 2021Austin, Texas, UsAn emergency medical device startup company, specializing in wound care treatments and procedures.Directed and implemented marketing and sales strategies and projects with CEO and Founder, managed lead generation via Hubspot, authored creative and technical content, formed all digital, website, and media strategies and campaigns, and provided investor pitch support. -
Senior Marketing ConsultantMdt Resources 2018 - 2020Serving medical companies with novel technologies for commercial success with informed go to market strategies, optimized and effective branding and content, focused clinical and reimbursement strategies, integrated digital campaigns, customer centric scientific and technical collateral, and comprehensive professional education strategies and programs.
-
Vice President MarketingParadigm Spine, Llc 2017 - 2018A medical device company with 100 employees specializing in a niche spine surgical device for lumbar spinal stenosis, Coflex, with approximately $50M in annual revenue (pre-acquisition by RTI Surgical).Directed all U.S. marketing strategies, promotional and publicity campaigns, and contemporary digital outreach programs for the exclusive Coflex motion preservation device, including building and leading a new marketing department, creating new clinical evidence promotion, contracting key digital media partners, and updating all product messaging. -
Marketing Director - Sales EducationZimmer Biomet (Formerly Ldr) 2015 - 2016Austin, Tx, UsPromoted to Director to leverage years of product marketing strategy and professional education experience from three orthopedic and spine companies to manage and grow the sales education department and programs for the full company product portfolio of cervical and lumbar spine technologies -
Senior Marketing Manager - Mobi-C Cervical DiscZimmer Biomet (Formerly Ldr) 2013 - 2015Austin, Tx, UsManaged and directed highly anticipated market launch of the Mobi-C Cervical Disc Replacement, the first ever 2-level total disc in the U.S. with 8 years of IDE data proving statistical superiority, and serving as the pivotal event for an IPO and subsequent $1.1B acquisition by Zimmer Biomet (7X sales)
-
Medical Education ManagerZimmer Biomet (Formerly Ldr) 2012 - 2013Austin, Tx, UsDeveloped and delivered all sales rep training courses, established new online platform and company training Academy.
-
Senior Marketing Manager - Medical EducationAbbott 2002 - 2008Abbott Park, Illinois, UsDepartment creator and manager responsible for conceptualizing, composing, and delivering all levels and modalities of medical education for sales representative and surgeon customers. -
Senior Product ManagerAbbott 2000 - 2002Abbott Park, Illinois, UsResponsible for all marketing, product management, and training duties for a mature, novel thoracolumbar surgery system.
Lisa Daugherty Education Details
-
Baylor University - Hankamer School Of BusinessMaster Of Business Administration - Mba -
University Of North TexasKinesiology / Biology
Frequently Asked Questions about Lisa Daugherty
What company does Lisa Daugherty work for?
Lisa Daugherty works for Mdtr, Llc
What is Lisa Daugherty's role at the current company?
Lisa Daugherty's current role is Chief Marketing and Commercial Officer.
What schools did Lisa Daugherty attend?
Lisa Daugherty attended Baylor University - Hankamer School Of Business, University Of North Texas.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial