Working collaboratively and cross-functionally to create content that generates leads and aligns with core business services. Created content for a global social media campaign targeting 3.99M followers across multiple channels with over 500 posts and 16k impressions. Using brand guidelines and Gen AI to create compelling content, I created blogs, nurture and lead-generating email campaigns, promotion surrounding events, white papers, case studies and videos. Delivered strong KPIs on marketing campaigns that elevated the NTT DATA brand.

I regularly contribute to Frisco Style magazine, a lifestyle publication (print & digital) aimed at communities surrounding Frisco, TX. I research, interview subjects and write articles about businesses, notable community members, cultural events, lifestyle topics and more.

Storytelling for brands, magazine article writing, blogging, website content and more. Custom SEO-focused blogs using Surfer SEO software to identify relevant keywords.

Led a team of talented marketers to create campaigns that drove patient traffic to ER centers. Increased total social followers by over 15% in Q1 2018. Developed social media tools to extend marketing reach and drive online traffic through SEO. Launched a marketing program to showcase hospital services for the hospital through digital marketing channels and print advertorials in four regional magazines. I also led media outreach on behalf of physician owners as medical experts, resulting in physician and hospital mentions in national online publications, including Reader's Digest, Women's Health, AccuWeather, Becker's Hospital Review and Teen Vogue.

A fast-paced project management role where I collaborated with Home Equity and Home Loans brand team members and vendors to produce direct mail campaigns delivered to upwards of 1 million consumers annually. Responsibilities included preparing and maintaining schedules for campaigns, ensuring accurate data representation in marketing letters, routing creative proofs, tracking approvals among stakeholders, preparing files for audits and proofreading. This position also emphasized strong written and verbal communication to strengthen team cooperation, as well as maintaining relationships with vendors and other Lines of Business (LOB).

(Employed by Family ER + Urgent Care, acquired by TECC in 2018) Managed a team of marketing coordinators engaged in strategic marketing and program development for ER/Urgent Care locations in Frisco, Irving and Lubbock, TX. Led an online campaign resulting in a significant ROI in Google AdWords spending. Launched four new facility websites, internal communications plans and actively managed a team of marketing, event coordinators, graphics, content and web developers. Implemented a new online patient review program to help raise brand awareness of facilities. Effectively managed annual marketing budgets while tracking and reporting effectiveness of programs. Marketing programs include: radio and television commercials, digital advertising, SEO/SEM, print and outdoor advertising and events. Led logo development, daily social media posts, content management and internal communications programs.

A multi-functional PR role for a healthcare SaaS technology company, this role was focused on external brand communications, PR, social media and managing the firm's outside PR agency. I conducted intensive media outreach and strategic pitching with industry trade, business, IT and regional media outlets. Media placements include Axxess featured in D CEO and Dallas Business Journal magazines, as well as the Dallas Morning News and Entrepreneur.