Lisa Dewhurst Email and Phone Number
Senior Manager with Commercial, Operational Marketing and Team Leadership expertise developed through:* Leader of Field sales & Accounts teams, across on trade and off trade* Designing and implementation of Regional trade marketing programs * Management of several change management projects within GB and across multiple Markets* Pan European project management, responsible for Field sales KPIs, Reporting & annual execution priorities * Operational Marketing experience across 8 Markets delivering harmonised POS solutions & cost efficiencies in line with brand campaign programsMy current role is to lead the agenda for in outlet execution priorities for 3,200 field sales teams across 8 Markets. This involves working across multiple departments to determine the recommended brand, visibility and activation priorities annually. I am also responsible for the design of in outlet POSM solutions to drive shopper/consumer brand engagement and ultimately drive sales. My career highlights have been to develop continual customer value in the role of GB Home channel field sales, which delivered consecutive annual revenue and profit growth. In addition, I am proud of successfully landing the implementation of 3 Pan European projects resulting in 8 Markets having aligned focuses, driving cost efficiencies and driving a cross market best practice sharing. Professional strengths include: Shopper marketing, Team leadership, Site Operational management, Event management, Strategic planning, Mentoring, Coaching, Building business relationships, External Agency/Consultancy project management both within GB and across 8 European Markets.Whatever I do I always give my best, I am a determined individual, dedicated and have a strong work ethic. When I am not a work I enjoy spending time with my family and friends, spending time in good company, enjoying fine food and drink . I like to get out and about, long walks and head out to the gym.
Coca-Cola European Partners
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Senior Shopper Marketing Manager - European Sales And MarketingCoca-Cola European PartnersUnited Kingdom -
Senior Shopper Marketing Manager - European Sales & MarketingCoca-Cola European Partners Jan 2016 - PresentUxbridgeResponsible for the brand and shopper communication across 8 CCEP Markets through the design and supply of semi permanent and permanent POS across both Home and Cold Channels. Advising and supporting on market place trends and providing POS solutions which are impactful to shoppers to drive sales. -
Senior Project Manager - European Group CceCoca-Cola Enterprises Apr 2013 - Dec 2015Uxbridge, MiddlesexMy role involves me supporting the EU CCE Shopper Marketing team to create a pan EU approach to how we execute world class brand availability, brand and occasion visibility & shopper communications across a variety of different channels. The main focus of my role is to design and implement selling resources, measurement and reporting processes and to develop a best practice culture across our +3000 fieldsales operating in 6 Markets. -
Sales Controller GroceryCoca-Cola European Partners Sep 2007 - Mar 2013Central Region UkAccountability for delivering fieldsales execution plans across Top end grocery and National Convenience grocery through the leadership of 6 fielsales Manager, 3 Account Managers, 68 fieldsales representatives and merchandisers. Our fieldsales teams cover over 2,100 Home channel outlets for which we were directly accountability for the volume and revenue growth against annual targets. -
Marketing Operations ControllerCoca-Cola European Partners Mar 2001 - Mar 2006London, United KingdomGenerated c. 25 annual the trade Marketing Programs for CCEP's core brands working with Regional Customers. Negotiation and selective use of sponsorship assets to drive in outlet local community programs in line with CCEP's CRS program. -
Operations ManagerCoca-Cola European Partners Mar 1997 - Feb 2001London, United KingdomResponsible for the Regional Office set-up and management of the Regional Operations program for 400 + employees. Design and delivery of annual employee engagement plan, acting on employee feedback and directly linking results to National bi-annual survey. -
Sales & Merchandising ManagerCoca-Cola European Partners Feb 1994 - Feb 1997Birmingham, United KingdomAccount Manager for 5 Regional Symbol, Convenience customers in the Midlands area, developing annual joint business plans and responsible for the volume and profit of accounts. Team manager of 8 junior managers covering 2000+ symbol and Cash & Carry customers, accountable for the execution of National plans. -
Fieldsales TrainerCoca-Cola European Partners Nov 1992 - Jan 1994Midlands, North West, North East And ScotlandSupported Area Sales Manager with design and delivery of L&D plans for Fieldsales Wholesale Teams annually. Responsible for the training of new starters and supporting experienced staff with new sales and training programs. -
Area Sales ManagerEllert Retail Aug 1991 - Oct 1992MidlandsRecruitment, development and training of 14 Field sales Representatives to deliver in outlet execution priorities for Coca-Cola Enterprises Ltd.
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Territory Sales RepresentativeDiageo Jul 1991 - Jul 1992MidlandsResponsible for the development of Guinness draft, bottle, Smithwicks and Kaliber territory volume sales and customer relationship management to over 1000 on-premise outlets. -
Customer Service Trainer And Co-OrdinatorAllied Domecq Spirits Wine Oct 1988 - Jun 1990MidlandsStaff Trainer for newly refurbished on-premise outlets to ensure that all bar and serving staff were successful inducted to Ansells staff training programs. Responsible for the scheduling of new site training programs and budget management. -
Trainee Legal ExecutiveNeedham & James Sep 1987 - Sep 1988Birmingham, United KingdomConveyancing Department responsibility for land searches whilst completing Legal Executive Dipolma
Lisa Dewhurst Education Details
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Birmingham Metropolitian - Sutton Coldfield CampusGraduate Llb Honouurs Degree -
Sutton Girls Grammar School
Frequently Asked Questions about Lisa Dewhurst
What company does Lisa Dewhurst work for?
Lisa Dewhurst works for Coca-Cola European Partners
What is Lisa Dewhurst's role at the current company?
Lisa Dewhurst's current role is Senior Shopper Marketing Manager - European Sales and Marketing.
What schools did Lisa Dewhurst attend?
Lisa Dewhurst attended Birmingham Metropolitian - Sutton Coldfield Campus, Sutton Girls Grammar School.
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Lisa Dewhurst
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Lisa Dewhurst
Regulatory Risk, Compliance| Controls| Safe And Efficient| CollaboratorGreater Melbourne Area -
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