Lisa Diamant Email & Phone Number

Mechelen, Be

Mechelen, Flemish Region, Belgium

- Digital media campaigns measurement & impact through defining KPI framework and reporting & dashboarding structure--> Including automation of End-to-End reporting, from media platform, through analytics and to back end data.- Follow-up on digital maturity roadmap, specifically for media related (tech & tracking) projects--> Future proof tracking setup & naming convention--> Set up of DCO for SoMe & Display- Internal stakeholder management for cross teams & cross… Show more - Digital media campaigns measurement & impact through defining KPI framework and reporting & dashboarding structure--> Including automation of End-to-End reporting, from media platform, through analytics and to back end data.- Follow-up on digital maturity roadmap, specifically for media related (tech & tracking) projects--> Future proof tracking setup & naming convention--> Set up of DCO for SoMe & Display- Internal stakeholder management for cross teams & cross brand projects/collaboration- Challenging on cross channel media plans & expertise- Management of Paid SoMe campaigns & agency contacts- Agency governance (media & creative)- Partnership management with international sales houses (Google, Meta, TikTok, etc.) Show less

Paid Social Media course

Paid Social Media courses

Brussels, Brussels Region, Belgium

External, working as part of the Advertiser's team in their offices:- Responsible for the financial and legal aspects of the contract in collaboration with Director / Board- Mission Start: Evaluate & Coordinate with client on mission purpose/goals- Lead the consultants team for the mission- Help develop a vision for their digital marketing strategy & maturity that supports the achievement of their overall business goals- Collaborate with Advertiser on the development and… Show more External, working as part of the Advertiser's team in their offices:- Responsible for the financial and legal aspects of the contract in collaboration with Director / Board- Mission Start: Evaluate & Coordinate with client on mission purpose/goals- Lead the consultants team for the mission- Help develop a vision for their digital marketing strategy & maturity that supports the achievement of their overall business goals- Collaborate with Advertiser on the development and planning of (cross channel) digital media strategies (SoMe, Google Ads, Programmatic, etc.)- Support in KPI definition & budget split as well as Analysis & Reporting (including tools & workflow assessment & creation/setup with different Analytic and reporting tools)- Collaborate with advertiser on the development and training of their team in digital media as well as support them in the recrutement process of new team members- Collaborate on creating workflows in-house for the client & with their agencies- Crisis ManagementInternal at blue2purple:- Steering blue2purple's vision for the inhousing & digital experts- Steering of Profitability targets (media & inhousing department)- Manage team of platform experts (SEA, SoMe, Programmatic)- Support in recruitment and training of new experts- Managing agency's vision concerning digital media use (cross channel)- Management of Operational KPIs- Follow-up of results achievement & expenses budgets of the expertis (Search, SoMe,...)- Responsible for the adoption of new products & technologies- Fully certified & responsible for complementary certifications at agency level- Managing the growth of b2p expertise in the eyes of external partners- Customer's YoY growth in terms of adoption of new products & media- Follow-up of deliverable quality- Assistance to teams in setting up processes & structures (intra & cross expertise)- Development of the training plan for all media experts- Strategical & Tactical recommandations for NewBiz. Show less

Digital projects, working as part of the Advertiser's team in their offices:- Responsible for the financial and legal aspects of the contract in collaboration with Director / Board- Mission Start: Evaluate & Coordinate with client on mission purpose/goals- Lead the consultants team for the mission- Help develop a vision for their digital marketing strategy that supports the achievement of their overall business goals- Collaborate with Advertiser on the development and… Show more Digital projects, working as part of the Advertiser's team in their offices:- Responsible for the financial and legal aspects of the contract in collaboration with Director / Board- Mission Start: Evaluate & Coordinate with client on mission purpose/goals- Lead the consultants team for the mission- Help develop a vision for their digital marketing strategy that supports the achievement of their overall business goals- Collaborate with Advertiser on the development and planning of (cross channel) digital media strategies (SoMe, Google Ads, Programmatic, etc.)- Support in KPI definition & budget split as well as Analysis & Reporting (including tools & workflow assessment & creation/setup with different Analytic and reporting tools)- Collaborate with advertiser on the development and training of their team in digital media as well as support them in the recrutement process of new team members- Collaborate on creating workflows in-house for the client & with their agencies- Crisis ManagementInternal at blue2people:- Steering blue2purple's vision for the in-housing department, blue2people- Steering of blue2people's profitability targets- Support in recruitment and training of new consultants Show less

Région De Bruxelles, Belgique

- Manage and guide a team of Digital Consultants, Digital Strategists and Digital Experts- Responsible for the growth of the online performance marketing strategy/farming for a client portfolio- Help developing a vision for and advise clients on their cross channel digital marketing strategy and budget investment (Google Ads, SoMe, Programmatic Buying, Analytics, dashboarding, etc.), and assure qualitative implementation of those strategies in context of their own campaigns, image, and… Show more - Manage and guide a team of Digital Consultants, Digital Strategists and Digital Experts- Responsible for the growth of the online performance marketing strategy/farming for a client portfolio- Help developing a vision for and advise clients on their cross channel digital marketing strategy and budget investment (Google Ads, SoMe, Programmatic Buying, Analytics, dashboarding, etc.), and assure qualitative implementation of those strategies in context of their own campaigns, image, and goals- Responsible for creating and maintaining a best possible and efficient ecosystem for the client's marketing: be it between all agencies (offline, online, creative, etc.) and the client, and/or the full agency/client dedicated teams.- Helping people grow: Deepening digital marketing knowledge of the clients and team members by carrying out trainings and consultancy missions, occasional lecturer at IHECS and ICHEC- Supervising strategy and campaign optimizations in order to reach customer’s marketing objectives following Key Performance Indicators (and help define them if necessary) as well as Customer Journey and Attribution analysis.- Carry out audits and analysis, Market research and Business Reviews in order to make sure clients stay on top of their targets and their market.- Internal process and project creation, contributing to blue2purple’s growth. Show less

Région De Bruxelles, Belgique

- Responsible for the growth of the 360° online performance marketing strategy/farming for a client portfolio- Advising clients on their overall paid digital marketing campaigns (ROI/conversion, engagement and/or ROI driven), incorporating all available channels from Paid Search through RTB, the complete Google universe and Social (Facebook, YouTube, Twitter, Linkedin, etc.).- Advise clients on their 360° Paid Digital Marketing strategy and budget investment, and implement those… Show more - Responsible for the growth of the 360° online performance marketing strategy/farming for a client portfolio- Advising clients on their overall paid digital marketing campaigns (ROI/conversion, engagement and/or ROI driven), incorporating all available channels from Paid Search through RTB, the complete Google universe and Social (Facebook, YouTube, Twitter, Linkedin, etc.).- Advise clients on their 360° Paid Digital Marketing strategy and budget investment, and implement those strategies in context of their own campaign, image, and goals- Supervising campaign optimization in order to reach customer’s marketing objectives following Key Performance Indicators for numerous regional, national & worldwide clients- Make sure customer’s deadlines and marketing calendars are respected- Initiate on-going improvements for clients paid campaigns, including landing page changes, A/B testing and positioning, based on in depth use of Analytics platforms (Google Analytics, Adobe Omniture, etc.)- Deepening digital marketing knowledge with the Google Advertising Professional program, Doubleclick Certifications, Facebook Blueprint exam, Webinars, …- Giving trainings in Digital Marketing strategy, Social Media, Google adWords, Google Anaytics, etc.- Guide Junior Campaign support- Guide Junior Account Executives Show less

Brussels

- Responsible for the growth of the online performance marketing strategy/farming for a client portfolio- Responsible for implementing and running ROI driven paid campaigns, incorporating all available channels from Paid Search through RTB, the complete Google universe and Social (Facebook, YouTube, Twitter, Linkedin, etc.).- Advise clients on their 360° Paid Digital Marketing strategy and budget investment, and implement those strategies in context of their own campaign, image, and… Show more - Responsible for the growth of the online performance marketing strategy/farming for a client portfolio- Responsible for implementing and running ROI driven paid campaigns, incorporating all available channels from Paid Search through RTB, the complete Google universe and Social (Facebook, YouTube, Twitter, Linkedin, etc.).- Advise clients on their 360° Paid Digital Marketing strategy and budget investment, and implement those strategies in context of their own campaign, image, and goals- Managing SEM, YouTube, Real Time Bidding, Gmail Sponsored Promotions, Social campaigns- Supervising campaign optimization in order to reach customer’s marketing objectives following Key Performance Indicators- Manage pay-per-click campaigns for numerous regional, national & worldwide clients- Manage online campaign budgets- Checking and presenting monthly reporting for clients- Make sure customer’s deadlines and marketing calendars are respected- Initiate on-going improvements for clients paid campaigns, including landing page changes, A/B testing and positioning- Deepening digital marketing knowledge with the Google Advertising Professional program, Webinars, …- Guide Junior Campaign support- Guide Junior Account Executives Show less

Brussels

- Responsible for implementing and running ROI driven paid search campaigns, incorporating both the search and display networks- Advise clients on their SEM, Social and RTB strategy and budget investment and implement those strategies in context of their own campaign, image, and goals- Managing SEM, YouTube, Social, Real Time Bidding, Gmail Sponsored Promotions campaigns- Supervising campaign optimization in order to reach customer’s marketing objectives following Key Performance… Show more - Responsible for implementing and running ROI driven paid search campaigns, incorporating both the search and display networks- Advise clients on their SEM, Social and RTB strategy and budget investment and implement those strategies in context of their own campaign, image, and goals- Managing SEM, YouTube, Social, Real Time Bidding, Gmail Sponsored Promotions campaigns- Supervising campaign optimization in order to reach customer’s marketing objectives following Key Performance Indicators- Manage pay-per-click campaigns for numerous regional, national & worldwide clients- Manage online campaign budgets- Manage SEM campaign- Checking and presenting monthly reporting for clients- Make sure customer’s deadlines and calendars are respected- Initiate on-going improvements for clients paid search campaigns, including landing page changes, A/B testing and SEM positioning- Deepening digital marketing knowledge with the Google Advertising Professional program, Webinars, …- Guide Junior Campaign support Show less

Brussels

- Managing online campaign budgets under the lead of my account Manager- Optimizing campaigns (SEA & Display: creating KeyWords and optimizing Ads)- Creating keyword lists and Adtexts- Doing a basic monthly reporting for every Campaign- Setting up accounts

Responsible for SEA strategy and performance.Responsible for performance marketing budget, approach and deployment + reporting on performances & next steps.Setting business goals and translating them into KPIs for the performance campaigns.Setting up testing track for digital campaigns & reporting on success or failures.

Zaventem

Customer service, administrative jobs, receptionist

Responsible for carrying out the results to the winners of the big summer Ice-tea contest, help organising the BACKSTAGE soirée at Tour & Taxis, help with the offline Dash campaign

Master, Business Communication & Marketing

Activities and Societies: Présidente de PERSkring (association des étudiants) - 2009-2010

Education record