Content and marketing lead creating presentations and brand documents.

Wrote and managed content across the Enterprise Carat brand. Drove Carat brand awareness by creating and driving marketing content strategy and customer acquisition and awareness across a broad portfolio with a customer centric approach. • Created and managed Carat LinkedIn Showcase page, driving brand awareness and thought leadership, and engaged sales’ usage of social media – generating 28% average/mo. organic growth rate.• Developed impactful content and thought leadership program… Show more Wrote and managed content across the Enterprise Carat brand. Drove Carat brand awareness by creating and driving marketing content strategy and customer acquisition and awareness across a broad portfolio with a customer centric approach. • Created and managed Carat LinkedIn Showcase page, driving brand awareness and thought leadership, and engaged sales’ usage of social media – generating 28% average/mo. organic growth rate.• Developed impactful content and thought leadership program around key themes and anchor assets to drive lead-generation and brand awareness.• Collaborated with teammates across global workgroups promoting thought leadership and campaigns through social media and internal communications.• Managed Carat content, social media messaging, global editorial calendar, and reporting and analysis. • Assisted with production and execution of product adoption videos with writing scripts and best layout.• Collaborated with teammates across global workgroups managing editorial calendar and promoting thought leadership and campaigns through content, social media, and internal communications. • Managed Highspot content management system (CMS) for Enterprise and Carat content and webpages. • Sales enablement through CMS training on building presentations, best practices, and weekly newsletter.• Developed process, templates and content for client business review presentations and collaborated with sales executives to create custom presentations for our top Enterprise clients.• Ensured writing style and brand consistency across content and messaging are developed and maintained with a customer centric point of view. Show less

Converted client business review template, content, and design from client data only to a sales consultative approach presentation. Supported the team for creating ~2300 client business reviews annually.• Developed content that provided sales insight into client’s business goals, priorities, and market analysis.• Seismic administrator (CMS) – developed presentations and LiveDocs, creating PowerPoint groups and customizable variables for sales to select and build presentations specific… Show more Converted client business review template, content, and design from client data only to a sales consultative approach presentation. Supported the team for creating ~2300 client business reviews annually.• Developed content that provided sales insight into client’s business goals, priorities, and market analysis.• Seismic administrator (CMS) – developed presentations and LiveDocs, creating PowerPoint groups and customizable variables for sales to select and build presentations specific to their client needs.• Collaborated with peers, product, and sales leadership to generate content that addresses key industry trends and other thought leadership content.• Partnered with branding, compliance, and legal for content approval process. • Contributing writer for internal communications. Show less

Consultant and marketing lead with clients in financial services, healthcare, and non-profit. Launched a new telemedicine business online, and a marketing plan and branding guideline for the American Heart Association’s Heart Healthy program. Provided strategic planning, project management, website design, SEO, social media plans, and content: brand documents, SEO, blog articles, newsletters, emails, and campaigns.

Created marketing content to drive buyer’s journey and increased sale opportunities by 35%. Shifted marketing automation tools saving $12,000 annually. Converted content printing portal for additional cost savings.• Wrote and managed content for website, campaigns, product launches, client engagement, and partner program: white papers, newsletters, emails, eBooks, infographics, case studies and video production.• Managed Eloqua/Marketo for web forms, email campaigns, and landing pages… Show more Created marketing content to drive buyer’s journey and increased sale opportunities by 35%. Shifted marketing automation tools saving $12,000 annually. Converted content printing portal for additional cost savings.• Wrote and managed content for website, campaigns, product launches, client engagement, and partner program: white papers, newsletters, emails, eBooks, infographics, case studies and video production.• Managed Eloqua/Marketo for web forms, email campaigns, and landing pages. • Executed new brand launch and implemented content marketing strategy.• Developed and managed corporate website and partner portal, increasing usage, branding, and lead generation.• Managed graphic designer, all content, copywriting, editing, final layout, and content repository. Show less

Doubled the prospective donor database with nurturing communications campaigns.• Created and implemented nurturing communications for a webinar series event, building awareness and credibility, doubling the prospective donor database. • Developed marketing plan, including fundraising and sponsorship programs to drive and build donor development.• Worked closely with Executive Director developing branding, thought leadership, and marketing campaigns to establish, promote, and grow… Show more Doubled the prospective donor database with nurturing communications campaigns.• Created and implemented nurturing communications for a webinar series event, building awareness and credibility, doubling the prospective donor database. • Developed marketing plan, including fundraising and sponsorship programs to drive and build donor development.• Worked closely with Executive Director developing branding, thought leadership, and marketing campaigns to establish, promote, and grow the brand's oncology spa credibility throughout the spa industry. Show less

• Developed growth, retention, and customer delight persona-based communications including: targeted messaging, collateral, presentations, emails, newsletters, direct mail, publication and banner ads.• Collaborated closely with colleagues: marketing, sales leadership and product marketing on product and vertical market plans to grow, acquire, and protect customer base.• Managed and marketed events with sponsorships, messaging, and sales tools to fully leverage ROI with branding… Show more • Developed growth, retention, and customer delight persona-based communications including: targeted messaging, collateral, presentations, emails, newsletters, direct mail, publication and banner ads.• Collaborated closely with colleagues: marketing, sales leadership and product marketing on product and vertical market plans to grow, acquire, and protect customer base.• Managed and marketed events with sponsorships, messaging, and sales tools to fully leverage ROI with branding, customer delight, and sales opportunities at conferences, tradeshows, and partner events. Show less