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Concentrated experience in marketing partnership relations with major service and retail corporations; personal line insurance and event marketing.
The Auto Club Group
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Strategic Sourcing SpecialistThe Auto Club Group Mar 2015 - PresentResponsible for developing and managing strategies for the Marketing commodity. Play a key role in the development of a Strategic Sourcing Group to support the needs of the line of business to become more Strategic in vendor selection and vendor management. Supports execution of category management, strategic sourcing, contracting and supplier management activities across various categories & regions.• Develop and execute commodity strategies• Conduct bid analysis, negotiations, contract development, and supplier development• Manage supplier performance through risk assessments, and vendor due diligence• Establish strong relationships with key strategic vendors and leverage fact based negotiation tactics to secure spend under contract.• Prepare and send RFQ/RFI for commodity projects as needed
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Senior Product ManagerThe Auto Club Group Feb 2006 - Mar 2015Directly responsible for maintaining AAA’s Partnership Program (Discounts & Rewards) servicing over 4 million members in Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota and Wisconsin. •Create, facilitate & execute marketing programs for the AAA Discounts & Rewards member benefit. Programs include: direct mail, web-blasts, newsletters, internal communications, member magazine, press releases, web-site maintenance, point-of-sale collateral, in-store or web-based contests and event marketing. •Prospect and acquire customer service based business’s and retailer’s to partner with the Auto Club Group to provide over four million members relevant offers and discounts for automotive, dining, entertainment, retail, on-line and travel.•Maintain relationships with partners such as DIRECTV, Sprint, 1-800-flowers, FTD and Penske Truck Rental. •Participated on national committee to prospect and acquire national partners such as: SIRIUS Satellite Radio, Geek Squad®, Circuit City®, Home Depot, Dell, UPS and Snapfish.com. •Act as liaison between Partner and AAA Members. Resolve problems, evaluate license agreements, communicate special offers and effectively market. •Create detailed revenue and expense strategies for the Discounts & Rewards program.
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Senior Marketing RepresentativeThe Auto Club Group Feb 2000 - Feb 2006Responsible for coordinating and implementing marketing plans for client departments. Contract with vendors and advertising agencies. •Develop and apply product advertising plans for Property, Casualty and Life Insurance, Financial Services and AAA’s Motorsports program.•Substantial involvement with the launch of AAA’s Motorsports program. •Serve as liaison between the Marketing Area and client departments relative to their advertising/promotional needs and programs. •Supervise interaction with advertising agency personnel to develop and implement promotional programs – targeted ad campaigns and media placement. •Review and evaluate the effectiveness of current advertising and marketing programs.
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Project ConsultantThe Auto Club Group Feb 1996 - Feb 2000Responsible for the operations of direct mail and marketing programs to affiliate member groups. Develop and implement marketing strategies to increase awareness and meet response and sales goals.Budget direct marketing campaigns.Manage vendor bids and contracts for direct marketing operationsReport response and sales results.Oversee inventoryLiaison between programming and production departments Manage project development and implementation Assisted with event marketing for AAA Michigan’s Motorsports program. coordinate vendors for track event develop and produce give-away collateral direct mail to targeted motorsports enthusiasts
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Group Operations AnalystThe Auto Club Group Feb 1992 - Feb 1996Maintain business relationship with over two hundred affiliated financial institution and employer group administrators. •Day-to-day rapport with Group administrators, AAA Sales Personnel and AAA members pertaining to Group program. •Visited administrators to explain program. •Created point of sale collateral.•Wrote Marketing Manual to promote program.
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Sales Representative / Senior Sales RepresentativeThe Auto Club Group Jan 1987 - Feb 1992Responsible for selling property and casualty to members of affiliated financial institutions and employer groups. Major Contributions:Consistently in the top five percent of sales producers. Recipient of Quality Service Awards for outstanding customer service.
Lisa Durocher Education Details
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University Of MichiganMinor Business & Economics
Frequently Asked Questions about Lisa Durocher
What company does Lisa Durocher work for?
Lisa Durocher works for The Auto Club Group
What is Lisa Durocher's role at the current company?
Lisa Durocher's current role is Strategic Sourcing Specialist at The Auto Club Group.
What is Lisa Durocher's email address?
Lisa Durocher's email address is le****@****gan.com
What is Lisa Durocher's direct phone number?
Lisa Durocher's direct phone number is +131333*****
What schools did Lisa Durocher attend?
Lisa Durocher attended University Of Michigan.
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