Lisa Elder Email & Phone Number
@headsupgroup.com
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Who is Lisa Elder? Overview
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Lisa Elder is listed as Founder and Chief Engagement Officer at Power of a Good Question Inc., based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at headsupgroup.com and a matched LinkedIn profile for Lisa Elder.
Lisa Elder previously worked as Founder & CEO at Of Heads Up Inspiration From Information Inc. and Owner and President at Heads Up Inspiration From Information Inc.. Lisa Elder holds Honours Business Administration, Marketing, Economics, Policy from Wilfrid Laurier University.
Email format at Power of a Good Question Inc.
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About Lisa Elder
Lisa Elder is founder & CEO of heads up Inspiration from Information -- a boutique marketing research and brand consulting company.The heads up team is dedicated to using consumer research to solve business problems or crack-open new opportunities. (heads up takes your business-blocking issues and provides strategic solutions and new ideas in return.) Lisa's extensive brand strategy and communication experience in advertising at Ogilvy (for 16 years) combines with her experience in consumer-driven Brand innovation at heads up (for 27 years). It's a combination that clients call "magical". Asked about her "Unique Ability Statement" that drives all she does: "It's to creatively and relentlessly pursue an insatiable curiosity about the human condition, in order to courageously strike at the core of people's complex issues and opportunities and lead them to feel more optimistic about their future."(She thinks it's a great way to both live and work!)
Listed skills include Qualitative Research, Brand Developement, Marketing Research, Online Research, and 17 others.
Lisa Elder's current company
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Lisa Elder work experience
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Founder & Ceo
Owner And President
- Lisa leads a team of 5 professionals at heads up, dedicated to relentlessly pursuing how and why people act the way they do, in order build brands and the future success of programs. - Her extensive experience in consumer insights and communications strategies helps Clients take brand strategies to the next level and explore and/or test communication approaches. - She has a passion for, and special interest in, research with New Canadians, understanding their Canadian experiences and uncovering mutually beneficial opportunities with Clients. - Lisa is also an expert in facilitation and creative problem solving. - heads up's qualitative research techniques include unique co-creation events with consumers that break through the one-way mirror! Also focus groups, and online Bulletin Boards (documenting real-time consumer experiences with their submissions of in-the-moment videos and photos), and ethnographies (live and virtual). New approaches are continually being created by heads up to address the specific needs of Clients. They make research even more reality-based and more engaging.
Managing Partner: Head Of Account Service And Consumer Insight
- Joined Ogilvy from University and rose to to Managing Partner of the Agency.- Built the in-house "Consumer Inspiration Centre" to bring consumer insights earlier into communication development resulting in more effective creative and closer Client relations.- Managed a wide variety of accounts including IBM, the Agency's #1 business. Also Kraft, Nestle, Mattel, Campbell Soup, Kimberly-Clark, Banking & Real Estate. - Led the Ogilvy training programs and introduced new Brand-building initiatives Company-wide.
Lisa Elder education
Honours Business Administration, Marketing, Economics, Policy
Executive Marketing Management
Frequently asked questions about Lisa Elder
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What company does Lisa Elder work for?
Lisa Elder works for Power of a Good Question Inc..
What is Lisa Elder's role at Power of a Good Question Inc.?
Lisa Elder is listed as Founder and Chief Engagement Officer at Power of a Good Question Inc..
What is Lisa Elder's email address?
AeroLeads has found 1 work email signal at @headsupgroup.com for Lisa Elder at Power of a Good Question Inc..
Where is Lisa Elder based?
Lisa Elder is based in Toronto, Ontario, Canada while working with Power of a Good Question Inc..
What companies has Lisa Elder worked for?
Lisa Elder has worked for Power Of A Good Question Inc., Of Heads Up Inspiration From Information Inc., Heads Up Inspiration From Information Inc., and Ogilvy & Mather Advertising.
How can I contact Lisa Elder?
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What schools did Lisa Elder attend?
Lisa Elder holds Honours Business Administration, Marketing, Economics, Policy from Wilfrid Laurier University.
What skills is Lisa Elder known for?
Lisa Elder is listed with skills including Qualitative Research, Brand Developement, Marketing Research, Online Research, Ethnography, Focus Groups, Online Focus Groups, and Team Facilitation.
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